diff --git a/packaging/win32/gnucash.iss.in b/packaging/win32/gnucash.iss.in
index c46d5f14f2..8a7b30fca9 100644
--- a/packaging/win32/gnucash.iss.in
+++ b/packaging/win32/gnucash.iss.in
@@ -36,13 +36,13 @@ Name: desktopicon; Description: "{cm:CreateDesktopIcon}"; GroupDescription: "{cm
 Name: menuicon; Description: "{cm:CreateMenuLink}"; GroupDescription: "{cm:AdditionalIcons}"
 
 [Icons]
-Name: "{group}\GnuCash"; Filename: "{app}\bin\gnucash.bat"; WorkingDir: "{app}\bin"; Comment: "GnuCash Free Finance Manager"; IconFilename: "{app}\share\gnucash\pixmaps\gnucash-icon.ico"; Tasks: menuicon
+Name: "{group}\GnuCash"; Filename: "{app}\bin\gnucash.bat"; WorkingDir: "{app}\bin"; Comment: "GnuCash Free Finance Manager"; IconFilename: "{app}\share\gnucash\pixmaps\gnucash-icon.ico"; Tasks: menuicon; Flags: runminimized
 Name: "{group}\Install Finance-Quote"; Filename: "{app}\bin\install-fq-mods.bat"; WorkingDir: "{app}\bin"; Comment: "Install the necessary perl modules for online retrieval of prices.  Requires ActivePerl 5.8"; Tasks: menuicon
 Name: "{group}\Uninstall GnuCash"; Filename: "{uninstallexe}"; Tasks: menuicon
-Name: "{userdesktop}\GnuCash"; Filename: "{app}\bin\gnucash.bat"; WorkingDir: "{app}\bin"; Comment: "GnuCash Free Finance Manager"; IconFilename: "{app}\share\gnucash\pixmaps\gnucash-icon.ico"; Tasks: desktopicon
+Name: "{userdesktop}\GnuCash"; Filename: "{app}\bin\gnucash.bat"; WorkingDir: "{app}\bin"; Comment: "GnuCash Free Finance Manager"; IconFilename: "{app}\share\gnucash\pixmaps\gnucash-icon.ico"; Tasks: desktopicon; Flags: runminimized
 
 [Run]
-Filename: "{app}\bin\gnucash.bat"; Description: "{cm:RunPrg}"; WorkingDir: "{app}\bin"; Flags: postinstall skipifsilent
+Filename: "{app}\bin\gnucash.bat"; Description: "{cm:RunPrg}"; WorkingDir: "{app}\bin"; Flags: postinstall skipifsilent runhidden
 Filename: "{app}\bin\guile.bat"; Parameters: "-c ""(use-modules (ice-9 slib)) (require 'printf)"""; Flags: runhidden
 
 [UninstallRun]