diff --git a/app/assets/javascripts/admin/templates/dashboard.js.handlebars b/app/assets/javascripts/admin/templates/dashboard.js.handlebars
index 28ef002137f..39d78e64ce0 100644
--- a/app/assets/javascripts/admin/templates/dashboard.js.handlebars
+++ b/app/assets/javascripts/admin/templates/dashboard.js.handlebars
@@ -176,7 +176,7 @@
       <thead>
         <tr>
           <th class="title">{{top_referred_topics.title}} ({{i18n admin.dashboard.reports.last_30_days}})</th>
-          <th>{{top_referred_topics.ytitles.num_visits}}</th>
+          <th>{{top_referred_topics.ytitles.num_clicks}}</th>
         </tr>
       </thead>
       {{#unless loading}}
@@ -184,7 +184,7 @@
           <tbody>
             <tr>
               <td class="title"><a href="/t/{{unbound data.topic_slug}}/{{unbound data.topic_id}}">{{shorten data.topic_title}}</a></td>
-              <td class="value">{{data.num_visits}}</td>
+              <td class="value">{{data.num_clicks}}</td>
             </tr>
           </tbody>
         {{/each}}
@@ -197,7 +197,7 @@
       <thead>
         <tr>
           <th class="title">{{top_traffic_sources.title}} ({{i18n admin.dashboard.reports.last_30_days}})</th>
-          <th>{{top_traffic_sources.ytitles.num_visits}}</th>
+          <th>{{top_traffic_sources.ytitles.num_clicks}}</th>
           <th>{{top_traffic_sources.ytitles.num_topics}}</th>
           <th>{{top_traffic_sources.ytitles.num_users}}</th>
         </tr>
@@ -207,7 +207,7 @@
           <tbody>
             <tr>
               <td class="title">{{domain}}</td>
-              <td class="value">{{num_visits}}</td>
+              <td class="value">{{num_clicks}}</td>
               <td class="value">{{num_topics}}</td>
               <td class="value">{{num_users}}</td>
             </tr>
@@ -222,7 +222,7 @@
       <thead>
         <tr>
           <th class="title">{{top_referrers.title}} ({{i18n admin.dashboard.reports.last_30_days}})</th>
-          <th>{{top_referrers.ytitles.num_visits}}</th>
+          <th>{{top_referrers.ytitles.num_clicks}}</th>
           <th>{{top_referrers.ytitles.num_topics}}</th>
         </tr>
       </thead>
@@ -231,7 +231,7 @@
           <tbody>
             <tr>
               <td class="title">{{#linkTo adminUser username}}{{username}}{{/linkTo}}</td>
-              <td class="value">{{num_visits}}</td>
+              <td class="value">{{num_clicks}}</td>
               <td class="value">{{num_topics}}</td>
             </tr>
           </tbody>
diff --git a/app/models/incoming_links_report.rb b/app/models/incoming_links_report.rb
index 026b7613cea..9060284dd8f 100644
--- a/app/models/incoming_links_report.rb
+++ b/app/models/incoming_links_report.rb
@@ -30,16 +30,16 @@ class IncomingLinksReport
 
   # Return top 10 users who brought traffic to the site within the last 30 days
   def self.report_top_referrers(report)
-    report.y_titles[:num_visits]  = I18n.t("reports.#{report.type}.num_visits")
+    report.y_titles[:num_clicks]  = I18n.t("reports.#{report.type}.num_clicks")
     report.y_titles[:num_topics] = I18n.t("reports.#{report.type}.num_topics")
 
-    num_visits  = link_count_per_user
+    num_clicks  = link_count_per_user
     num_topics = topic_count_per_user
     report.data = []
-    num_visits.keys.each do |username|
-      report.data << {username: username, num_visits: num_visits[username], num_topics: num_topics[username]}
+    num_clicks.keys.each do |username|
+      report.data << {username: username, num_clicks: num_clicks[username], num_topics: num_topics[username]}
     end
-    report.data = report.data.sort_by {|x| x[:num_visits]}.reverse[0,10]
+    report.data = report.data.sort_by {|x| x[:num_clicks]}.reverse[0,10]
   end
 
   def self.per_user
@@ -57,18 +57,18 @@ class IncomingLinksReport
 
   # Return top 10 domains that brought traffic to the site within the last 30 days
   def self.report_top_traffic_sources(report)
-    report.y_titles[:num_visits]  = I18n.t("reports.#{report.type}.num_visits")
+    report.y_titles[:num_clicks]  = I18n.t("reports.#{report.type}.num_clicks")
     report.y_titles[:num_topics] = I18n.t("reports.#{report.type}.num_topics")
     report.y_titles[:num_users] = I18n.t("reports.#{report.type}.num_users")
 
-    num_visits  = link_count_per_domain
+    num_clicks  = link_count_per_domain
     num_topics = topic_count_per_domain
     num_users  = user_count_per_domain
     report.data = []
-    num_visits.keys.each do |domain|
-      report.data << {domain: domain, num_visits: num_visits[domain], num_topics: num_topics[domain], num_users: num_users[domain]}
+    num_clicks.keys.each do |domain|
+      report.data << {domain: domain, num_clicks: num_clicks[domain], num_topics: num_topics[domain], num_users: num_users[domain]}
     end
-    report.data = report.data.sort_by {|x| x[:num_visits]}.reverse[0,10]
+    report.data = report.data.sort_by {|x| x[:num_clicks]}.reverse[0,10]
   end
 
   def self.per_domain
@@ -89,15 +89,15 @@ class IncomingLinksReport
 
 
   def self.report_top_referred_topics(report)
-    report.y_titles[:num_visits]  = I18n.t("reports.#{report.type}.num_visits")
-    num_visits  = link_count_per_topic
-    num_visits = num_visits.to_a.sort_by {|x| x[1]}.last(10).reverse # take the top 10
+    report.y_titles[:num_clicks]  = I18n.t("reports.#{report.type}.num_clicks")
+    num_clicks  = link_count_per_topic
+    num_clicks = num_clicks.to_a.sort_by {|x| x[1]}.last(10).reverse # take the top 10
     report.data = []
-    topics = Topic.select('id, slug, title').where('id in (?)', num_visits.map {|z| z[0]}).all
-    num_visits.each do |topic_id, num_visits|
+    topics = Topic.select('id, slug, title').where('id in (?)', num_clicks.map {|z| z[0]}).all
+    num_clicks.each do |topic_id, num_clicks|
       topic = topics.find {|t| t.id == topic_id}
       if topic
-        report.data << {topic_id: topic_id, topic_title: topic.title, topic_slug: topic.slug, num_visits: num_visits}
+        report.data << {topic_id: topic_id, topic_title: topic.title, topic_slug: topic.slug, num_clicks: num_clicks}
       end
     end
     report.data
diff --git a/config/locales/server.en.yml b/config/locales/server.en.yml
index e999f7b2e11..8a1e4c7f0d6 100644
--- a/config/locales/server.en.yml
+++ b/config/locales/server.en.yml
@@ -337,18 +337,18 @@ en:
     top_referrers:
       title: "Top Referrers"
       xaxis: "User"
-      num_visits: "Visits"
+      num_clicks: "Clicks"
       num_topics: "Topics"
     top_traffic_sources:
       title: "Top Traffic Sources"
       xaxis: "Domain"
-      num_visits: "Visits"
+      num_clicks: "Clicks"
       num_topics: "Topics"
       num_users: "Users"
     top_referred_topics:
       title: "Top Referred Topics"
       xaxis: "Topic"
-      num_visits: "Visits"
+      num_clicks: "Clicks"
 
   dashboard:
     rails_env_warning: "Your server is running in %{env} mode."
diff --git a/spec/models/incoming_links_report_spec.rb b/spec/models/incoming_links_report_spec.rb
index 69fa1b2b2da..5970589e168 100644
--- a/spec/models/incoming_links_report_spec.rb
+++ b/spec/models/incoming_links_report_spec.rb
@@ -15,7 +15,7 @@ describe IncomingLinksReport do
       top_referrers[:title].should be_present
       top_referrers[:xaxis].should be_present
       top_referrers[:ytitles].should be_present
-      top_referrers[:ytitles][:num_visits].should be_present
+      top_referrers[:ytitles][:num_clicks].should be_present
       top_referrers[:ytitles][:num_topics].should be_present
     end
 
@@ -27,8 +27,8 @@ describe IncomingLinksReport do
     it 'with some IncomingLink records, it returns correct data' do
       IncomingLinksReport.stubs(:link_count_per_user).returns({'luke' => 4, 'chewie' => 2})
       IncomingLinksReport.stubs(:topic_count_per_user).returns({'luke' => 2, 'chewie' => 1})
-      top_referrers[:data][0].should == {username: 'luke', num_visits: 4, num_topics: 2}
-      top_referrers[:data][1].should == {username: 'chewie', num_visits: 2, num_topics: 1}
+      top_referrers[:data][0].should == {username: 'luke', num_clicks: 4, num_topics: 2}
+      top_referrers[:data][1].should == {username: 'chewie', num_clicks: 2, num_topics: 1}
     end
   end
 
@@ -46,7 +46,7 @@ describe IncomingLinksReport do
       top_traffic_sources[:title].should be_present
       top_traffic_sources[:xaxis].should be_present
       top_traffic_sources[:ytitles].should be_present
-      top_traffic_sources[:ytitles][:num_visits].should be_present
+      top_traffic_sources[:ytitles][:num_clicks].should be_present
       top_traffic_sources[:ytitles][:num_topics].should be_present
       top_traffic_sources[:ytitles][:num_users].should be_present
     end
@@ -60,8 +60,8 @@ describe IncomingLinksReport do
       IncomingLinksReport.stubs(:link_count_per_domain).returns({'twitter.com' => 8, 'facebook.com' => 3})
       IncomingLinksReport.stubs(:topic_count_per_domain).returns({'twitter.com' => 2, 'facebook.com' => 3})
       IncomingLinksReport.stubs(:user_count_per_domain).returns({'twitter.com' => 4, 'facebook.com' => 1})
-      top_traffic_sources[:data][0].should == {domain: 'twitter.com', num_visits: 8, num_topics: 2, num_users: 4}
-      top_traffic_sources[:data][1].should == {domain: 'facebook.com', num_visits: 3, num_topics: 3, num_users: 1}
+      top_traffic_sources[:data][0].should == {domain: 'twitter.com', num_clicks: 8, num_topics: 2, num_users: 4}
+      top_traffic_sources[:data][1].should == {domain: 'facebook.com', num_clicks: 3, num_topics: 3, num_users: 1}
     end
   end
 
@@ -77,7 +77,7 @@ describe IncomingLinksReport do
       top_referred_topics[:title].should be_present
       top_referred_topics[:xaxis].should be_present
       top_referred_topics[:ytitles].should be_present
-      top_referred_topics[:ytitles][:num_visits].should be_present
+      top_referred_topics[:ytitles][:num_clicks].should be_present
     end
 
     it 'with no IncomingLink records, it returns correct data' do
@@ -90,8 +90,8 @@ describe IncomingLinksReport do
       IncomingLinksReport.stubs(:link_count_per_topic).returns({topic1.id => 8, topic2.id => 3})
       Topic.stubs(:select).returns(Topic); Topic.stubs(:where).returns(Topic) # bypass some activerecord methods
       Topic.stubs(:all).returns([topic1, topic2])
-      top_referred_topics[:data][0].should == {topic_id: topic1.id, topic_title: topic1.title, topic_slug: topic1.slug, num_visits: 8 }
-      top_referred_topics[:data][1].should == {topic_id: topic2.id, topic_title: topic2.title, topic_slug: topic2.slug, num_visits: 3 }
+      top_referred_topics[:data][0].should == {topic_id: topic1.id, topic_title: topic1.title, topic_slug: topic1.slug, num_clicks: 8 }
+      top_referred_topics[:data][1].should == {topic_id: topic2.id, topic_title: topic2.title, topic_slug: topic2.slug, num_clicks: 3 }
     end
   end