diff --git a/lib/tasks/db.rake b/lib/tasks/db.rake
index e6096e8f670..88d6c353ce4 100644
--- a/lib/tasks/db.rake
+++ b/lib/tasks/db.rake
@@ -157,13 +157,13 @@ task 'multisite:migrate' => ['db:load_config', 'environment', 'set_locale'] do |
   SeedFu.seed(seed_paths, /001_refresh/)
 
   execute_concurently(concurrency, exceptions) do |db|
+    if ENV['SKIP_SEED'] != '1'
+      puts "Seeding #{db}"
+      SeedFu.seed(seed_paths)
+    end
 
     if !Discourse.skip_post_deployment_migrations? && ENV['SKIP_OPTIMIZE_ICONS'] != '1'
       SiteIconManager.ensure_optimized!
-      if ENV['SKIP_SEED'] != '1'
-        puts "Seeding #{db}"
-        SeedFu.seed(seed_paths)
-      end
     end
   end