An AWS config file is required to build the docs Docker image and to publish the site to AWS. If you are building locally only and do not have any AWS credentials for docs.grafana.org then create an empty file named `awsconfig` in the current directory.
All markdown files are located in this repo (main grafana repo). But all images are added to the https://github.com/grafana/grafana.org repo. So the process of adding images is a bit complicated.
First you need create a feature (PR) branch of https://github.com/grafana/grafana.org so you can make change. Then add the image to the `/static/img/docs` directory. Then make a commit that adds the image.
To be able to use the image you have to quit (CTRL-C) the `make watch` command (that you run in the same directory as this README). Then simply rerun `make watch`, it will restart the docs server but now with access to your image.