diff --git a/.betterer.results b/.betterer.results
index 2dc9ff6cdc4..68f45cc918e 100644
--- a/.betterer.results
+++ b/.betterer.results
@@ -2571,27 +2571,6 @@ exports[`better eslint`] = {
       [0, 0, 0, "Styles should be written using objects.", "1"],
       [0, 0, 0, "Styles should be written using objects.", "2"]
     ],
-    "public/app/features/auth-config/AuthConfigPage.tsx:5381": [
-      [0, 0, 0, "Styles should be written using objects.", "0"],
-      [0, 0, 0, "Styles should be written using objects.", "1"],
-      [0, 0, 0, "Styles should be written using objects.", "2"],
-      [0, 0, 0, "Styles should be written using objects.", "3"],
-      [0, 0, 0, "Styles should be written using objects.", "4"],
-      [0, 0, 0, "Styles should be written using objects.", "5"]
-    ],
-    "public/app/features/auth-config/components/ConfigureAuthCTA.tsx:5381": [
-      [0, 0, 0, "Styles should be written using objects.", "0"],
-      [0, 0, 0, "Styles should be written using objects.", "1"]
-    ],
-    "public/app/features/auth-config/components/ProviderCard.tsx:5381": [
-      [0, 0, 0, "Styles should be written using objects.", "0"],
-      [0, 0, 0, "Styles should be written using objects.", "1"],
-      [0, 0, 0, "Styles should be written using objects.", "2"],
-      [0, 0, 0, "Styles should be written using objects.", "3"],
-      [0, 0, 0, "Styles should be written using objects.", "4"],
-      [0, 0, 0, "Styles should be written using objects.", "5"],
-      [0, 0, 0, "Styles should be written using objects.", "6"]
-    ],
     "public/app/features/canvas/element.ts:5381": [
       [0, 0, 0, "Unexpected any. Specify a different type.", "0"],
       [0, 0, 0, "Unexpected any. Specify a different type.", "1"],
diff --git a/pkg/services/navtree/navtreeimpl/admin.go b/pkg/services/navtree/navtreeimpl/admin.go
index 5817c1d9579..b50e171f8fd 100644
--- a/pkg/services/navtree/navtreeimpl/admin.go
+++ b/pkg/services/navtree/navtreeimpl/admin.go
@@ -80,7 +80,7 @@ func (s *ServiceImpl) getAdminNode(c *contextmodel.ReqContext) (*navtree.NavLink
 		})
 	}
 
-	if authConfigUIAvailable && hasAccess(evalAuthenticationSettings()) {
+	if (authConfigUIAvailable && hasAccess(evalAuthenticationSettings())) || s.features.IsEnabled(ctx, featuremgmt.FlagSsoSettingsApi) {
 		configNodes = append(configNodes, &navtree.NavLink{
 			Text:     "Authentication",
 			Id:       "authentication",
diff --git a/public/app/features/auth-config/AuthConfigPage.tsx b/public/app/features/auth-config/AuthConfigPage.tsx
index c72c0a363cb..1240ff69c37 100644
--- a/public/app/features/auth-config/AuthConfigPage.tsx
+++ b/public/app/features/auth-config/AuthConfigPage.tsx
@@ -1,31 +1,27 @@
-import { css } from '@emotion/css';
-import { isEmpty } from 'lodash';
-import React, { useEffect } from 'react';
+import React, { JSX, useEffect } from 'react';
 import { connect, ConnectedProps } from 'react-redux';
 
-import { GrafanaTheme2 } from '@grafana/data';
 import { reportInteraction } from '@grafana/runtime';
-import { useStyles2 } from '@grafana/ui';
+import { Grid, TextLink } from '@grafana/ui';
 import { Page } from 'app/core/components/Page/Page';
 import { StoreState } from 'app/types';
 
 import ConfigureAuthCTA from './components/ConfigureAuthCTA';
 import { ProviderCard } from './components/ProviderCard';
 import { loadSettings } from './state/actions';
-import { AuthProviderInfo } from './types';
-import { getProviderUrl } from './utils';
 
-import { getRegisteredAuthProviders } from '.';
+import { getRegisteredAuthProviders } from './index';
 
 interface OwnProps {}
 
 export type Props = OwnProps & ConnectedProps<typeof connector>;
 
 function mapStateToProps(state: StoreState) {
-  const { isLoading, providerStatuses } = state.authConfig;
+  const { isLoading, providerStatuses, providers } = state.authConfig;
   return {
     isLoading,
     providerStatuses,
+    providers,
   };
 }
 
@@ -35,125 +31,65 @@ const mapDispatchToProps = {
 
 const connector = connect(mapStateToProps, mapDispatchToProps);
 
-export const AuthConfigPageUnconnected = ({ providerStatuses, isLoading, loadSettings }: Props): JSX.Element => {
-  const styles = useStyles2(getStyles);
-
+export const AuthConfigPageUnconnected = ({
+  providerStatuses,
+  isLoading,
+  loadSettings,
+  providers,
+}: Props): JSX.Element => {
   useEffect(() => {
     loadSettings();
   }, [loadSettings]);
 
   const authProviders = getRegisteredAuthProviders();
-  const enabledProviders = authProviders.filter((p) => providerStatuses[p.id]?.enabled);
-  const configuresProviders = authProviders.filter(
-    (p) => providerStatuses[p.id]?.configured && !providerStatuses[p.id]?.enabled
-  );
-  const availableProviders = authProviders.filter(
-    (p) => !providerStatuses[p.id]?.enabled && !providerStatuses[p.id]?.configured && !providerStatuses[p.id]?.hide
-  );
-  const firstAvailableProvider = availableProviders?.length ? availableProviders[0] : null;
-
-  {
-    /* TODO: make generic for the provider of the configuration or make the documentation point to a collection of all our providers */
-  }
-  const docsLink = (
-    <a
-      className="external-link"
-      href="https://grafana.com/docs/grafana/next/setup-grafana/configure-security/configure-authentication/saml-ui/"
-      target="_blank"
-      rel="noopener noreferrer"
-    >
-      documentation.
-    </a>
-  );
-
-  const subTitle = <span>Manage your auth settings and configure single sign-on. Find out more in our {docsLink}</span>;
-
-  const onCTAClick = () => {
-    reportInteraction('authentication_ui_created', { provider: firstAvailableProvider?.type });
-  };
-  const onProviderCardClick = (provider: AuthProviderInfo) => {
-    reportInteraction('authentication_ui_provider_clicked', { provider: provider.type });
+  const availableProviders = authProviders.filter((p) => !providerStatuses[p.id]?.hide);
+  const onProviderCardClick = (providerType: string) => {
+    reportInteraction('authentication_ui_provider_clicked', { provider: providerType });
   };
 
+  const providerList = availableProviders.length
+    ? [
+        ...availableProviders.map((p) => ({
+          provider: p.id,
+          settings: { ...providerStatuses[p.id], configPath: p.configPath, type: p.type },
+        })),
+        ...providers,
+      ]
+    : providers;
   return (
-    <Page navId="authentication" subTitle={subTitle}>
+    <Page
+      navId="authentication"
+      subTitle={
+        <>
+          Manage your auth settings and configure single sign-on. Find out more in our{' '}
+          <TextLink href="https://grafana.com/docs/grafana/next/setup-grafana/configure-security/configure-authentication">
+            documentation
+          </TextLink>
+          .
+        </>
+      }
+    >
       <Page.Contents isLoading={isLoading}>
-        <h3 className={styles.sectionHeader}>Configured authentication</h3>
-        {!!enabledProviders?.length && (
-          <div className={styles.cardsContainer}>
-            {enabledProviders.map((provider) => (
+        {!providerList.length ? (
+          <ConfigureAuthCTA />
+        ) : (
+          <Grid gap={3} minColumnWidth={34}>
+            {providerList.map(({ provider, settings }) => (
               <ProviderCard
-                key={provider.id}
-                providerId={provider.id}
-                displayName={providerStatuses[provider.id]?.name || provider.displayName}
-                authType={provider.protocol}
-                enabled={providerStatuses[provider.id]?.enabled}
-                configPath={provider.configPath}
+                key={provider}
+                authType={settings.type || 'OAuth'}
+                providerId={provider}
+                displayName={provider}
+                enabled={settings.enabled}
                 onClick={() => onProviderCardClick(provider)}
+                configPath={settings.configPath}
               />
             ))}
-          </div>
-        )}
-        {!enabledProviders?.length && firstAvailableProvider && !isEmpty(providerStatuses) && (
-          <ConfigureAuthCTA
-            title={`You have no ${firstAvailableProvider.type} configuration created at the moment`}
-            buttonIcon="plus-circle"
-            buttonLink={getProviderUrl(firstAvailableProvider)}
-            buttonTitle={`Configure ${firstAvailableProvider.type}`}
-            onClick={onCTAClick}
-          />
-        )}
-        {!!configuresProviders?.length && (
-          <div className={styles.cardsContainer}>
-            {configuresProviders.map((provider) => (
-              <ProviderCard
-                key={provider.id}
-                providerId={provider.id}
-                displayName={providerStatuses[provider.id]?.name || provider.displayName}
-                authType={provider.protocol}
-                enabled={providerStatuses[provider.id]?.enabled}
-                configPath={provider.configPath}
-                onClick={() => onProviderCardClick(provider)}
-              />
-            ))}
-          </div>
+          </Grid>
         )}
       </Page.Contents>
     </Page>
   );
 };
 
-const getStyles = (theme: GrafanaTheme2) => {
-  return {
-    cardsContainer: css`
-      display: grid;
-      grid-template-columns: repeat(auto-fill, minmax(288px, 1fr));
-      gap: ${theme.spacing(3)};
-      margin-bottom: ${theme.spacing(3)};
-      margin-top: ${theme.spacing(2)};
-    `,
-    sectionHeader: css`
-      margin-bottom: ${theme.spacing(3)};
-    `,
-    settingsSection: css`
-      margin-top: ${theme.spacing(4)};
-    `,
-    settingName: css`
-      padding-left: 25px;
-    `,
-    doclink: css`
-      padding-bottom: 5px;
-      padding-top: -5px;
-      font-size: ${theme.typography.bodySmall.fontSize};
-      a {
-        color: ${theme.colors.info.name}; // use theme link color or any other color
-        text-decoration: underline; // underline or none, as you prefer
-      }
-    `,
-    settingValue: css`
-      white-space: break-spaces;
-    `,
-  };
-};
-
 export default connector(AuthConfigPageUnconnected);
diff --git a/public/app/features/auth-config/components/ConfigureAuthCTA.tsx b/public/app/features/auth-config/components/ConfigureAuthCTA.tsx
index fca98251f28..c493aee5e51 100644
--- a/public/app/features/auth-config/components/ConfigureAuthCTA.tsx
+++ b/public/app/features/auth-config/components/ConfigureAuthCTA.tsx
@@ -2,57 +2,40 @@ import { css } from '@emotion/css';
 import React from 'react';
 
 import { GrafanaTheme2 } from '@grafana/data';
-import { selectors } from '@grafana/e2e-selectors';
-import { CallToActionCard, IconName, LinkButton, useStyles2 } from '@grafana/ui';
+import { Icon, Stack, Text, TextLink, useStyles2 } from '@grafana/ui';
 
-export interface Props {
-  title: string;
-  buttonIcon: IconName;
-  buttonLink?: string;
-  buttonTitle: string;
-  buttonDisabled?: boolean;
-  description?: string;
-  onClick?: () => void;
-}
+export interface Props {}
 
-const ConfigureAuthCTA: React.FunctionComponent<Props> = ({
-  title,
-  buttonIcon,
-  buttonLink,
-  buttonTitle,
-  buttonDisabled,
-  description,
-  onClick,
-}) => {
+const ConfigureAuthCTA: React.FunctionComponent<Props> = () => {
   const styles = useStyles2(getStyles);
-  const footer = description ? <span key="proTipFooter">{description}</span> : '';
-  const ctaElementClassName = !description ? styles.button : '';
-
-  const ctaElement = (
-    <LinkButton
-      size="lg"
-      href={buttonLink}
-      icon={buttonIcon}
-      className={ctaElementClassName}
-      data-testid={selectors.components.CallToActionCard.buttonV2(buttonTitle)}
-      disabled={buttonDisabled}
-      onClick={() => onClick && onClick()}
-    >
-      {buttonTitle}
-    </LinkButton>
+  return (
+    <div className={styles.container}>
+      <Stack gap={1} alignItems={'center'}>
+        <Icon name={'cog'} />
+        <Text>Configuration required</Text>
+      </Stack>
+      <Text variant={'bodySmall'} color={'secondary'}>
+        You have no authentication configuration created at the moment.
+      </Text>
+      <TextLink href={'https://grafana.com/docs/grafana/latest/auth/overview/'} external>
+        Refer to the documentation on how to configure authentication
+      </TextLink>
+    </div>
   );
-
-  return <CallToActionCard className={styles.cta} message={title} footer={footer} callToActionElement={ctaElement} />;
 };
 
 const getStyles = (theme: GrafanaTheme2) => {
   return {
-    cta: css`
-      text-align: center;
-    `,
-    button: css`
-      margin-bottom: ${theme.spacing(2.5)};
-    `,
+    container: css({
+      display: 'flex',
+      flexDirection: 'column',
+      gap: theme.spacing(2),
+      backgroundColor: theme.colors.background.secondary,
+      borderRadius: theme.shape.radius.default,
+      padding: theme.spacing(3),
+      width: 'max-content',
+      margin: theme.spacing(3, 'auto'),
+    }),
   };
 };
 
diff --git a/public/app/features/auth-config/components/ProviderCard.tsx b/public/app/features/auth-config/components/ProviderCard.tsx
index bac117a10e6..1b3a57781c4 100644
--- a/public/app/features/auth-config/components/ProviderCard.tsx
+++ b/public/app/features/auth-config/components/ProviderCard.tsx
@@ -1,12 +1,9 @@
-import { css } from '@emotion/css';
 import React from 'react';
 
-import { GrafanaTheme2 } from '@grafana/data';
-import { Badge, Card, useStyles2, Icon } from '@grafana/ui';
+import { IconName, isIconName } from '@grafana/data';
+import { Badge, Card, Icon } from '@grafana/ui';
 
-import { BASE_PATH } from '../constants';
-
-export const LOGO_SIZE = '48px';
+import { getProviderUrl } from '../utils';
 
 type Props = {
   providerId: string;
@@ -14,79 +11,36 @@ type Props = {
   enabled: boolean;
   configPath?: string;
   authType?: string;
-  badges?: JSX.Element[];
   onClick?: () => void;
 };
 
-export function ProviderCard({ providerId, displayName, enabled, configPath, authType, badges, onClick }: Props) {
-  const styles = useStyles2(getStyles);
-  configPath = BASE_PATH + (configPath || providerId);
+// TODO Remove when this is available from API
+const UIMap: Record<string, [IconName, string]> = {
+  github: ['github', 'GitHub'],
+  gitlab: ['gitlab', 'GitLab'],
+  google: ['google', 'Google'],
+  generic_oauth: ['lock', 'Generic OAuth'],
+  grafana_com: ['grafana', 'Grafana.com'],
+  azuread: ['microsoft', 'Azure AD'],
+  okta: ['okta', 'Okta'],
+};
 
+export function ProviderCard({ providerId, enabled, configPath, authType, onClick }: Props) {
+  //@ts-expect-error
+  const url = getProviderUrl({ configPath, id: providerId });
+  const [iconName, displayName] = UIMap[providerId] || ['lock', providerId.toUpperCase()];
   return (
-    <Card href={configPath} className={styles.container} onClick={() => onClick && onClick()}>
-      <div className={styles.header}>
-        <span className={styles.smallText}>{authType}</span>
-        <span className={styles.name}>{displayName}</span>
-      </div>
-      <div className={styles.footer}>
-        <div className={styles.badgeContainer}>
-          {enabled ? <Badge text="Enabled" color="green" icon="check" /> : <Badge text="Not enabled" color="blue" />}
-        </div>
-        <span className={styles.edit}>
-          Edit
-          <Icon color="blue" name={'arrow-right'} size="sm" />
-        </span>
-      </div>
+    <Card href={url} onClick={onClick}>
+      <Card.Heading>{displayName}</Card.Heading>
+      <Card.Meta>{authType}</Card.Meta>
+      {isIconName(iconName) && (
+        <Card.Figure>
+          <Icon name={iconName} size={'xxxl'} />
+        </Card.Figure>
+      )}
+      <Card.Actions>
+        <Badge text={enabled ? 'Enabled' : 'Not enabled'} color={enabled ? 'green' : 'blue'} />
+      </Card.Actions>
     </Card>
   );
 }
-
-export const getStyles = (theme: GrafanaTheme2) => {
-  return {
-    container: css`
-      min-height: ${theme.spacing(18)};
-      display: flex;
-      flex-direction: column;
-      justify-content: space-around;
-      border-radius: ${theme.spacing(0.5)};
-      box-shadow: 0 2px 4px rgba(0, 0, 0, 0.1);
-    `,
-    header: css`
-      margin-top: -${theme.spacing(2)};
-      display: flex;
-      flex-direction: column;
-      justify-content: start;
-      align-items: flex-start;
-      margin-bottom: ${theme.spacing(2)};
-    `,
-    footer: css`
-      margin-top: ${theme.spacing(2)};
-      display: flex;
-      justify-content: space-between;
-      align-items: center;
-    `,
-    name: css`
-      align-self: flex-start;
-      font-size: ${theme.typography.h4.fontSize};
-      color: ${theme.colors.text.primary};
-      margin: 0;
-      margin-top: ${theme.spacing(-1)};
-    `,
-    smallText: css`
-      font-size: ${theme.typography.bodySmall.fontSize};
-      color: ${theme.colors.text.secondary};
-      padding: ${theme.spacing(1)} 0; // Add some padding
-      max-width: 90%; // Add a max-width to prevent text from stretching too wide
-    `,
-    badgeContainer: css`
-      display: flex;
-      gap: ${theme.spacing(1)};
-    `,
-    edit: css`
-      display: flex;
-      align-items: center;
-      color: ${theme.colors.text.link};
-      gap: ${theme.spacing(0.5)};
-    `,
-  };
-};
diff --git a/public/app/features/auth-config/state/actions.ts b/public/app/features/auth-config/state/actions.ts
index 16b369523e6..21136da5a74 100644
--- a/public/app/features/auth-config/state/actions.ts
+++ b/public/app/features/auth-config/state/actions.ts
@@ -1,18 +1,27 @@
 import { lastValueFrom } from 'rxjs';
 
-import { getBackendSrv, isFetchError } from '@grafana/runtime';
+import { config, getBackendSrv, isFetchError } from '@grafana/runtime';
 import { contextSrv } from 'app/core/core';
 import { AccessControlAction, Settings, ThunkResult, UpdateSettingsQuery } from 'app/types';
 
-import { getAuthProviderStatus, getRegisteredAuthProviders } from '..';
+import { getAuthProviderStatus, getRegisteredAuthProviders, SSOProvider } from '..';
 import { AuthProviderStatus, SettingsError } from '../types';
 
-import { loadingBegin, loadingEnd, providerStatusesLoaded, resetError, setError, settingsUpdated } from './reducers';
+import {
+  loadingBegin,
+  loadingEnd,
+  providersLoaded,
+  providerStatusesLoaded,
+  resetError,
+  setError,
+  settingsUpdated,
+} from './reducers';
 
 export function loadSettings(): ThunkResult<Promise<Settings>> {
   return async (dispatch) => {
     if (contextSrv.hasPermission(AccessControlAction.SettingsRead)) {
       dispatch(loadingBegin());
+      dispatch(loadProviders());
       const result = await getBackendSrv().get('/api/admin/settings');
       dispatch(settingsUpdated(result));
       await dispatch(loadProviderStatuses());
@@ -22,6 +31,17 @@ export function loadSettings(): ThunkResult<Promise<Settings>> {
   };
 }
 
+export function loadProviders(): ThunkResult<Promise<SSOProvider[]>> {
+  return async (dispatch) => {
+    if (!config.featureToggles.ssoSettingsApi) {
+      return [];
+    }
+    const result = await getBackendSrv().get('/api/v1/sso-settings');
+    dispatch(providersLoaded(result));
+    return result;
+  };
+}
+
 export function loadProviderStatuses(): ThunkResult<void> {
   return async (dispatch) => {
     const registeredProviders = getRegisteredAuthProviders();
@@ -33,8 +53,7 @@ export function loadProviderStatuses(): ThunkResult<void> {
     const statuses = await Promise.all(getStatusPromises);
     for (let i = 0; i < registeredProviders.length; i++) {
       const provider = registeredProviders[i];
-      const status = statuses[i];
-      providerStatuses[provider.id] = status;
+      providerStatuses[provider.id] = statuses[i];
     }
     dispatch(providerStatusesLoaded(providerStatuses));
   };
diff --git a/public/app/features/auth-config/state/reducers.ts b/public/app/features/auth-config/state/reducers.ts
index 8153760f1dd..0194ed538d0 100644
--- a/public/app/features/auth-config/state/reducers.ts
+++ b/public/app/features/auth-config/state/reducers.ts
@@ -2,12 +2,13 @@ import { createSlice, PayloadAction } from '@reduxjs/toolkit';
 
 import { Settings } from 'app/types';
 
-import { SettingsError, AuthProviderStatus, AuthConfigState } from '../types';
+import { SettingsError, AuthProviderStatus, AuthConfigState, SSOProvider } from '../types';
 
 export const initialState: AuthConfigState = {
   settings: {},
   providerStatuses: {},
   isLoading: false,
+  providers: [],
 };
 
 const authConfigSlice = createSlice({
@@ -38,6 +39,9 @@ const authConfigSlice = createSlice({
     resetWarning: (state): AuthConfigState => {
       return { ...state, warning: undefined };
     },
+    providersLoaded: (state, action: PayloadAction<SSOProvider[]>): AuthConfigState => {
+      return { ...state, providers: action.payload };
+    },
   },
 });
 
@@ -50,6 +54,7 @@ export const {
   resetError,
   setWarning,
   resetWarning,
+  providersLoaded,
 } = authConfigSlice.actions;
 
 export const authConfigReducer = authConfigSlice.reducer;
diff --git a/public/app/features/auth-config/types.ts b/public/app/features/auth-config/types.ts
index 6dfb6ae5f7e..2a2791d7703 100644
--- a/public/app/features/auth-config/types.ts
+++ b/public/app/features/auth-config/types.ts
@@ -10,12 +10,25 @@ export interface AuthProviderInfo {
 
 export type GetStatusHook = () => Promise<AuthProviderStatus>;
 
+export type SSOProvider = {
+  provider: string;
+  settings: {
+    enabled: boolean;
+    name: string;
+    type: string;
+
+    // Legacy fields
+    configPath?: string;
+  };
+};
+
 export interface AuthConfigState {
   settings: Settings;
   providerStatuses: Record<string, AuthProviderStatus>;
   isLoading?: boolean;
   updateError?: SettingsError;
   warning?: SettingsError;
+  providers: SSOProvider[];
 }
 
 export interface AuthProviderStatus {
diff --git a/public/app/routes/routes.tsx b/public/app/routes/routes.tsx
index ad175440b2e..c3af563468e 100644
--- a/public/app/routes/routes.tsx
+++ b/public/app/routes/routes.tsx
@@ -269,7 +269,7 @@ export function getAppRoutes(): RouteDescriptor[] {
       path: '/admin/authentication',
       roles: () => contextSrv.evaluatePermission([AccessControlAction.SettingsWrite]),
       component:
-        config.licenseInfo.enabledFeatures?.saml || config.ldapEnabled
+        config.licenseInfo.enabledFeatures?.saml || config.ldapEnabled || config.featureToggles.ssoSettingsApi
           ? SafeDynamicImport(
               () => import(/* webpackChunkName: "AdminAuthentication" */ 'app/features/auth-config/AuthConfigPage')
             )