diff --git a/public/app/features/alerting/routes.tsx b/public/app/features/alerting/routes.tsx
index 95b2bda7ed5..7649fbc7d0a 100644
--- a/public/app/features/alerting/routes.tsx
+++ b/public/app/features/alerting/routes.tsx
@@ -203,6 +203,16 @@ const unifiedRoutes: RouteDescriptor[] = [
       () => import(/* webpackChunkName: "NotificationsListPage" */ 'app/features/alerting/unified/Receivers')
     ),
   },
+  {
+    path: '/alerting/notifications/:type/:id/duplicate',
+    roles: evaluateAccess(
+      [AccessControlAction.AlertingNotificationsWrite, AccessControlAction.AlertingNotificationsExternalWrite],
+      ['Editor', 'Admin']
+    ),
+    component: SafeDynamicImport(
+      () => import(/* webpackChunkName: "NotificationsListPage" */ 'app/features/alerting/unified/Receivers')
+    ),
+  },
   {
     path: '/alerting/notifications/:type',
     roles: evaluateAccess(
diff --git a/public/app/features/alerting/unified/CloneRuleEditor.test.tsx b/public/app/features/alerting/unified/CloneRuleEditor.test.tsx
index 1fadb5528d3..aa91a0c7910 100644
--- a/public/app/features/alerting/unified/CloneRuleEditor.test.tsx
+++ b/public/app/features/alerting/unified/CloneRuleEditor.test.tsx
@@ -10,11 +10,10 @@ import { selectors } from '@grafana/e2e-selectors/src';
 import { config, setBackendSrv, setDataSourceSrv } from '@grafana/runtime';
 import { backendSrv } from 'app/core/services/backend_srv';
 import 'whatwg-fetch';
-import { RuleWithLocation } from 'app/types/unified-alerting';
 
 import { RulerGrafanaRuleDTO } from '../../../types/unified-alerting-dto';
 
-import { CloneRuleEditor, generateCopiedRuleTitle } from './CloneRuleEditor';
+import { CloneRuleEditor } from './CloneRuleEditor';
 import { ExpressionEditorProps } from './components/rule-editor/ExpressionEditor';
 import { mockDataSource, MockDataSourceSrv, mockRulerAlertingRule, mockRulerGrafanaRule, mockStore } from './mocks';
 import { mockSearchApiResponse } from './mocks/grafanaApi';
@@ -200,85 +199,3 @@ describe('CloneRuleEditor', function () {
     });
   });
 });
-
-describe('generateCopiedRuleTitle', () => {
-  it('should generate copy name', () => {
-    const fileName = 'my file';
-    const expectedDuplicateName = 'my file (copy)';
-
-    const ruleWithLocation = {
-      rule: {
-        grafana_alert: {
-          title: fileName,
-        },
-      },
-      group: {
-        rules: [],
-      },
-    } as unknown as RuleWithLocation;
-
-    expect(generateCopiedRuleTitle(ruleWithLocation)).toEqual(expectedDuplicateName);
-  });
-
-  it('should generate copy name and number from original file', () => {
-    const fileName = 'my file';
-    const duplicatedName = 'my file (copy)';
-    const expectedDuplicateName = 'my file (copy 2)';
-
-    const ruleWithLocation = {
-      rule: {
-        grafana_alert: {
-          title: fileName,
-        },
-      },
-      group: {
-        rules: [{ grafana_alert: { title: fileName } }, { grafana_alert: { title: duplicatedName } }],
-      },
-    } as RuleWithLocation;
-
-    expect(generateCopiedRuleTitle(ruleWithLocation)).toEqual(expectedDuplicateName);
-  });
-
-  it('should generate copy name and number from duplicated file', () => {
-    const fileName = 'my file (copy)';
-    const duplicatedName = 'my file (copy 2)';
-    const expectedDuplicateName = 'my file (copy 3)';
-
-    const ruleWithLocation = {
-      rule: {
-        grafana_alert: {
-          title: fileName,
-        },
-      },
-      group: {
-        rules: [{ grafana_alert: { title: fileName } }, { grafana_alert: { title: duplicatedName } }],
-      },
-    } as RuleWithLocation;
-
-    expect(generateCopiedRuleTitle(ruleWithLocation)).toEqual(expectedDuplicateName);
-  });
-
-  it('should generate copy name and number from duplicated file in gap', () => {
-    const fileName = 'my file (copy)';
-    const duplicatedName = 'my file (copy 3)';
-    const expectedDuplicateName = 'my file (copy 2)';
-
-    const ruleWithLocation = {
-      rule: {
-        grafana_alert: {
-          title: fileName,
-        },
-      },
-      group: {
-        rules: [
-          {
-            grafana_alert: { title: fileName },
-          },
-          { grafana_alert: { title: duplicatedName } },
-        ],
-      },
-    } as RuleWithLocation;
-
-    expect(generateCopiedRuleTitle(ruleWithLocation)).toEqual(expectedDuplicateName);
-  });
-});
diff --git a/public/app/features/alerting/unified/CloneRuleEditor.tsx b/public/app/features/alerting/unified/CloneRuleEditor.tsx
index e9a75b76a03..ba82b6555b6 100644
--- a/public/app/features/alerting/unified/CloneRuleEditor.tsx
+++ b/public/app/features/alerting/unified/CloneRuleEditor.tsx
@@ -6,11 +6,12 @@ import { locationService } from '@grafana/runtime/src';
 import { Alert, LoadingPlaceholder } from '@grafana/ui/src';
 
 import { useDispatch } from '../../../types';
-import { RuleIdentifier, RuleWithLocation } from '../../../types/unified-alerting';
+import { RuleIdentifier } from '../../../types/unified-alerting';
 import { RulerRuleDTO } from '../../../types/unified-alerting-dto';
 
 import { AlertRuleForm } from './components/rule-editor/AlertRuleForm';
 import { fetchEditableRuleAction } from './state/actions';
+import { generateCopiedName } from './utils/duplicate';
 import { rulerRuleToFormValues } from './utils/rule-form';
 import { getRuleName, isAlertingRulerRule, isGrafanaRulerRule, isRecordingRulerRule } from './utils/rules';
 import { createUrl } from './utils/url';
@@ -30,7 +31,10 @@ export function CloneRuleEditor({ sourceRuleId }: { sourceRuleId: RuleIdentifier
 
   if (rule) {
     const ruleClone = cloneDeep(rule);
-    changeRuleName(ruleClone.rule, generateCopiedRuleTitle(ruleClone));
+    changeRuleName(
+      ruleClone.rule,
+      generateCopiedName(getRuleName(ruleClone.rule), ruleClone.group.rules.map(getRuleName))
+    );
     const formPrefill = rulerRuleToFormValues(ruleClone);
 
     // Provisioned alert rules have provisioned alert group which cannot be used in UI
@@ -51,28 +55,13 @@ export function CloneRuleEditor({ sourceRuleId }: { sourceRuleId: RuleIdentifier
 
   return (
     <Alert
-      title="Cannot duplicate. The rule does not exist"
+      title="Cannot copy the rule. The rule does not exist"
       buttonContent="Go back to alert list"
       onRemove={() => locationService.replace(createUrl('/alerting/list'))}
     />
   );
 }
 
-export function generateCopiedRuleTitle(originRuleWithLocation: RuleWithLocation): string {
-  const originName = getRuleName(originRuleWithLocation.rule);
-  const existingRulesNames = originRuleWithLocation.group.rules.map(getRuleName);
-
-  const nonDuplicateName = originName.replace(/\(copy( [0-9]+)?\)$/, '').trim();
-
-  let newName = `${nonDuplicateName} (copy)`;
-
-  for (let i = 2; existingRulesNames.includes(newName); i++) {
-    newName = `${nonDuplicateName} (copy ${i})`;
-  }
-
-  return newName;
-}
-
 function changeRuleName(rule: RulerRuleDTO, newName: string) {
   if (isGrafanaRulerRule(rule)) {
     rule.grafana_alert.title = newName;
diff --git a/public/app/features/alerting/unified/Receivers.tsx b/public/app/features/alerting/unified/Receivers.tsx
index f53aa5e6700..ec5162d84e6 100644
--- a/public/app/features/alerting/unified/Receivers.tsx
+++ b/public/app/features/alerting/unified/Receivers.tsx
@@ -3,9 +3,9 @@ import pluralize from 'pluralize';
 import React, { useEffect } from 'react';
 import { Redirect, Route, RouteChildrenProps, Switch, useLocation, useParams } from 'react-router-dom';
 
-import { NavModelItem, GrafanaTheme2 } from '@grafana/data';
+import { GrafanaTheme2, NavModelItem } from '@grafana/data';
 import { Stack } from '@grafana/experimental';
-import { Alert, LoadingPlaceholder, withErrorBoundary, useStyles2, Icon } from '@grafana/ui';
+import { Alert, Icon, LoadingPlaceholder, useStyles2, withErrorBoundary } from '@grafana/ui';
 import { useDispatch } from 'app/types';
 
 import { ContactPointsState } from '../../../types';
@@ -16,6 +16,7 @@ import { AlertManagerPicker } from './components/AlertManagerPicker';
 import { AlertingPageWrapper } from './components/AlertingPageWrapper';
 import { GrafanaAlertmanagerDeliveryWarning } from './components/GrafanaAlertmanagerDeliveryWarning';
 import { NoAlertManagerWarning } from './components/NoAlertManagerWarning';
+import { DuplicateTemplateView } from './components/receivers/DuplicateTemplateView';
 import { EditReceiverView } from './components/receivers/EditReceiverView';
 import { EditTemplateView } from './components/receivers/EditTemplateView';
 import { GlobalConfigForm } from './components/receivers/GlobalConfigForm';
@@ -143,6 +144,17 @@ const Receivers = () => {
           <Route exact={true} path="/alerting/notifications/templates/new">
             <NewTemplateView config={config} alertManagerSourceName={alertManagerSourceName} />
           </Route>
+          <Route exact={true} path="/alerting/notifications/templates/:name/duplicate">
+            {({ match }: RouteChildrenProps<{ name: string }>) =>
+              match?.params.name && (
+                <DuplicateTemplateView
+                  alertManagerSourceName={alertManagerSourceName}
+                  config={config}
+                  templateName={decodeURIComponent(match?.params.name)}
+                />
+              )
+            }
+          </Route>
           <Route exact={true} path="/alerting/notifications/templates/:name/edit">
             {({ match }: RouteChildrenProps<{ name: string }>) =>
               match?.params.name && (
diff --git a/public/app/features/alerting/unified/RuleViewer.test.tsx b/public/app/features/alerting/unified/RuleViewer.test.tsx
index 5e9ff4f1e80..f0efa02ecd2 100644
--- a/public/app/features/alerting/unified/RuleViewer.test.tsx
+++ b/public/app/features/alerting/unified/RuleViewer.test.tsx
@@ -61,7 +61,7 @@ const renderRuleViewer = () => {
 const ui = {
   actionButtons: {
     edit: byRole('link', { name: /edit/i }),
-    clone: byRole('link', { name: /clone/i }),
+    clone: byRole('link', { name: /copy/i }),
     delete: byRole('button', { name: /delete/i }),
     silence: byRole('link', { name: 'Silence' }),
   },
diff --git a/public/app/features/alerting/unified/components/receivers/DuplicateTemplateView.tsx b/public/app/features/alerting/unified/components/receivers/DuplicateTemplateView.tsx
new file mode 100644
index 00000000000..a72ace2d2fb
--- /dev/null
+++ b/public/app/features/alerting/unified/components/receivers/DuplicateTemplateView.tsx
@@ -0,0 +1,37 @@
+import React, { FC } from 'react';
+
+import { Alert } from '@grafana/ui';
+import { AlertManagerCortexConfig } from 'app/plugins/datasource/alertmanager/types';
+
+import { generateCopiedName } from '../../utils/duplicate';
+import { updateDefinesWithUniqueValue } from '../../utils/templates';
+
+import { TemplateForm } from './TemplateForm';
+
+interface Props {
+  templateName: string;
+  config: AlertManagerCortexConfig;
+  alertManagerSourceName: string;
+}
+
+export const DuplicateTemplateView: FC<Props> = ({ config, templateName, alertManagerSourceName }) => {
+  const template = config.template_files?.[templateName];
+
+  if (!template) {
+    return (
+      <Alert severity="error" title="Template not found">
+        Sorry, this template does not seem to exists.
+      </Alert>
+    );
+  }
+
+  const duplicatedName = generateCopiedName(templateName, Object.keys(config.template_files));
+
+  return (
+    <TemplateForm
+      alertManagerSourceName={alertManagerSourceName}
+      config={config}
+      existing={{ name: duplicatedName, content: updateDefinesWithUniqueValue(template) }}
+    />
+  );
+};
diff --git a/public/app/features/alerting/unified/components/receivers/EditTemplateView.tsx b/public/app/features/alerting/unified/components/receivers/EditTemplateView.tsx
index bbdceb3b3f3..cb3b4a4664b 100644
--- a/public/app/features/alerting/unified/components/receivers/EditTemplateView.tsx
+++ b/public/app/features/alerting/unified/components/receivers/EditTemplateView.tsx
@@ -1,6 +1,6 @@
 import React, { FC } from 'react';
 
-import { InfoBox } from '@grafana/ui';
+import { Alert } from '@grafana/ui';
 import { AlertManagerCortexConfig } from 'app/plugins/datasource/alertmanager/types';
 
 import { TemplateForm } from './TemplateForm';
@@ -17,9 +17,9 @@ export const EditTemplateView: FC<Props> = ({ config, templateName, alertManager
 
   if (!template) {
     return (
-      <InfoBox severity="error" title="Template not found">
-        Sorry, this template does not seem to exit.
-      </InfoBox>
+      <Alert severity="error" title="Template not found">
+        Sorry, this template does not seem to exists.
+      </Alert>
     );
   }
   return (
diff --git a/public/app/features/alerting/unified/components/receivers/TemplatesTable.test.tsx b/public/app/features/alerting/unified/components/receivers/TemplatesTable.test.tsx
new file mode 100644
index 00000000000..77e0aa0efbd
--- /dev/null
+++ b/public/app/features/alerting/unified/components/receivers/TemplatesTable.test.tsx
@@ -0,0 +1,78 @@
+import { render, screen, within } from '@testing-library/react';
+import React from 'react';
+import { Provider } from 'react-redux';
+import { Router } from 'react-router-dom';
+
+import { locationService } from '@grafana/runtime';
+import { contextSrv } from 'app/core/services/context_srv';
+import { AlertManagerCortexConfig } from 'app/plugins/datasource/alertmanager/types';
+import { configureStore } from 'app/store/configureStore';
+import { AccessControlAction } from 'app/types';
+
+import { TemplatesTable } from './TemplatesTable';
+
+const defaultConfig: AlertManagerCortexConfig = {
+  template_files: {
+    template1: `{{ define "define1" }}`,
+  },
+  alertmanager_config: {
+    templates: ['template1'],
+  },
+};
+jest.mock('app/types', () => ({
+  ...jest.requireActual('app/types'),
+  useDispatch: () => jest.fn(),
+}));
+
+jest.mock('app/core/services/context_srv');
+const contextSrvMock = jest.mocked(contextSrv);
+
+const renderWithProvider = () => {
+  const store = configureStore();
+
+  render(
+    <Provider store={store}>
+      <Router history={locationService.getHistory()}>
+        <TemplatesTable config={defaultConfig} alertManagerName={'potato'} />
+      </Router>
+    </Provider>
+  );
+};
+
+describe('TemplatesTable', () => {
+  beforeEach(() => {
+    jest.resetAllMocks();
+    contextSrvMock.hasAccess.mockImplementation(() => true);
+    contextSrvMock.hasPermission.mockImplementation((action) => {
+      const permissions = [
+        AccessControlAction.AlertingNotificationsRead,
+        AccessControlAction.AlertingNotificationsWrite,
+        AccessControlAction.AlertingNotificationsExternalRead,
+        AccessControlAction.AlertingNotificationsExternalWrite,
+      ];
+      return permissions.includes(action as AccessControlAction);
+    });
+  });
+  it('Should render templates table with the correct rows', () => {
+    renderWithProvider();
+    const rows = screen.getAllByRole('row', { name: /template1/i });
+    expect(within(rows[0]).getByRole('cell', { name: /template1/i })).toBeInTheDocument();
+  });
+  it('Should render duplicate template button when having permissions', () => {
+    renderWithProvider();
+    const rows = screen.getAllByRole('row', { name: /template1/i });
+    expect(within(rows[0]).getByRole('cell', { name: /Copy/i })).toBeInTheDocument();
+  });
+  it('Should not render duplicate template button when not having write permissions', () => {
+    contextSrvMock.hasPermission.mockImplementation((action) => {
+      const permissions = [
+        AccessControlAction.AlertingNotificationsRead,
+        AccessControlAction.AlertingNotificationsExternalRead,
+      ];
+      return permissions.includes(action as AccessControlAction);
+    });
+    renderWithProvider();
+    const rows = screen.getAllByRole('row', { name: /template1/i });
+    expect(within(rows[0]).queryByRole('cell', { name: /Copy/i })).not.toBeInTheDocument();
+  });
+});
diff --git a/public/app/features/alerting/unified/components/receivers/TemplatesTable.tsx b/public/app/features/alerting/unified/components/receivers/TemplatesTable.tsx
index 47febd864e1..292b0fc1c7e 100644
--- a/public/app/features/alerting/unified/components/receivers/TemplatesTable.tsx
+++ b/public/app/features/alerting/unified/components/receivers/TemplatesTable.tsx
@@ -102,24 +102,35 @@ export const TemplatesTable: FC<Props> = ({ config, alertManagerName }) => {
                       />
                     )}
                     {!provenance && (
-                      <Authorize actions={[permissions.update, permissions.delete]}>
-                        <Authorize actions={[permissions.update]}>
-                          <ActionIcon
-                            to={makeAMLink(
-                              `/alerting/notifications/templates/${encodeURIComponent(name)}/edit`,
-                              alertManagerName
-                            )}
-                            tooltip="edit template"
-                            icon="pen"
-                          />
-                        </Authorize>
-                        <Authorize actions={[permissions.delete]}>
-                          <ActionIcon
-                            onClick={() => setTemplateToDelete(name)}
-                            tooltip="delete template"
-                            icon="trash-alt"
-                          />
-                        </Authorize>
+                      <Authorize actions={[permissions.update]}>
+                        <ActionIcon
+                          to={makeAMLink(
+                            `/alerting/notifications/templates/${encodeURIComponent(name)}/edit`,
+                            alertManagerName
+                          )}
+                          tooltip="edit template"
+                          icon="pen"
+                        />
+                      </Authorize>
+                    )}
+                    {contextSrv.hasPermission(permissions.create) && (
+                      <ActionIcon
+                        to={makeAMLink(
+                          `/alerting/notifications/templates/${encodeURIComponent(name)}/duplicate`,
+                          alertManagerName
+                        )}
+                        tooltip="Copy template"
+                        icon="copy"
+                      />
+                    )}
+
+                    {!provenance && (
+                      <Authorize actions={[permissions.delete]}>
+                        <ActionIcon
+                          onClick={() => setTemplateToDelete(name)}
+                          tooltip="delete template"
+                          icon="trash-alt"
+                        />
                       </Authorize>
                     )}
                   </td>
diff --git a/public/app/features/alerting/unified/components/rules/CloneRuleButton.tsx b/public/app/features/alerting/unified/components/rules/CloneRuleButton.tsx
index 860ba3c6de5..19384afdc9f 100644
--- a/public/app/features/alerting/unified/components/rules/CloneRuleButton.tsx
+++ b/public/app/features/alerting/unified/components/rules/CloneRuleButton.tsx
@@ -28,7 +28,7 @@ export const CloneRuleButton = React.forwardRef<HTMLAnchorElement, CloneRuleButt
     return (
       <>
         <LinkButton
-          title="Clone"
+          title="Copy"
           className={className}
           size="sm"
           key="clone"
@@ -43,19 +43,19 @@ export const CloneRuleButton = React.forwardRef<HTMLAnchorElement, CloneRuleButt
 
         <ConfirmModal
           isOpen={!!provRuleCloneUrl}
-          title="Clone provisioned rule"
+          title="Copy provisioned alert rule"
           body={
             <div>
               <p>
                 The new rule will <span className={styles.bold}>NOT</span> be marked as a provisioned rule.
               </p>
               <p>
-                You will need to set a new alert group for the cloned rule because the original one has been provisioned
+                You will need to set a new alert group for the copied rule because the original one has been provisioned
                 and cannot be used for rules created in the UI.
               </p>
             </div>
           }
-          confirmText="Clone"
+          confirmText="Copy"
           onConfirm={() => provRuleCloneUrl && locationService.push(provRuleCloneUrl)}
           onDismiss={() => setProvRuleCloneUrl(undefined)}
         />
diff --git a/public/app/features/alerting/unified/components/rules/RuleActionsButtons.tsx b/public/app/features/alerting/unified/components/rules/RuleActionsButtons.tsx
index 03fb2340630..e912a06f172 100644
--- a/public/app/features/alerting/unified/components/rules/RuleActionsButtons.tsx
+++ b/public/app/features/alerting/unified/components/rules/RuleActionsButtons.tsx
@@ -129,7 +129,7 @@ export const RuleActionsButtons: FC<Props> = ({ rule, rulesSource }) => {
     }
 
     buttons.push(
-      <Tooltip placement="top" content="Clone">
+      <Tooltip placement="top" content="Copy">
         <CloneRuleButton ruleIdentifier={identifier} isProvisioned={isProvisioned} className={style.button} />
       </Tooltip>
     );
diff --git a/public/app/features/alerting/unified/components/rules/RuleDetailsActionButtons.tsx b/public/app/features/alerting/unified/components/rules/RuleDetailsActionButtons.tsx
index fd8932f323c..83f809526f8 100644
--- a/public/app/features/alerting/unified/components/rules/RuleDetailsActionButtons.tsx
+++ b/public/app/features/alerting/unified/components/rules/RuleDetailsActionButtons.tsx
@@ -219,7 +219,7 @@ export const RuleDetailsActionButtons: FC<Props> = ({ rule, rulesSource, isViewM
 
     if (hasCreateRulePermission && !isFederated) {
       rightButtons.push(
-        <CloneRuleButton key="clone" text="Clone" ruleIdentifier={identifier} isProvisioned={isProvisioned} />
+        <CloneRuleButton key="clone" text="Copy" ruleIdentifier={identifier} isProvisioned={isProvisioned} />
       );
     }
 
diff --git a/public/app/features/alerting/unified/utils/duplicate.test.ts b/public/app/features/alerting/unified/utils/duplicate.test.ts
new file mode 100644
index 00000000000..908205f212e
--- /dev/null
+++ b/public/app/features/alerting/unified/utils/duplicate.test.ts
@@ -0,0 +1,34 @@
+import { generateCopiedName } from './duplicate';
+
+describe('generateCopiedName', () => {
+  it('should generate copy name', () => {
+    const fileName = 'my file';
+    const expectedDuplicateName = 'my file (copy)';
+
+    expect(generateCopiedName(fileName, [])).toEqual(expectedDuplicateName);
+  });
+
+  it('should generate copy name and number from original file', () => {
+    const fileName = 'my file';
+    const duplicatedName = 'my file (copy)';
+    const expectedDuplicateName = 'my file (copy 2)';
+
+    expect(generateCopiedName(fileName, [fileName, duplicatedName])).toEqual(expectedDuplicateName);
+  });
+
+  it('should generate copy name and number from duplicated file', () => {
+    const fileName = 'my file (copy)';
+    const duplicatedName = 'my file (copy 2)';
+    const expectedDuplicateName = 'my file (copy 3)';
+
+    expect(generateCopiedName(fileName, [fileName, duplicatedName])).toEqual(expectedDuplicateName);
+  });
+
+  it('should generate copy name and number from duplicated file in gap', () => {
+    const fileName = 'my file (copy)';
+    const duplicatedName = 'my file (copy 3)';
+    const expectedDuplicateName = 'my file (copy 2)';
+
+    expect(generateCopiedName(fileName, [fileName, duplicatedName])).toEqual(expectedDuplicateName);
+  });
+});
diff --git a/public/app/features/alerting/unified/utils/duplicate.ts b/public/app/features/alerting/unified/utils/duplicate.ts
new file mode 100644
index 00000000000..5ab464fd149
--- /dev/null
+++ b/public/app/features/alerting/unified/utils/duplicate.ts
@@ -0,0 +1,11 @@
+export function generateCopiedName(originalName: string, exisitingNames: string[]) {
+  const nonDuplicateName = originalName.replace(/\(copy( [0-9]+)?\)$/, '').trim();
+
+  let newName = `${nonDuplicateName} (copy)`;
+
+  for (let i = 2; exisitingNames.includes(newName); i++) {
+    newName = `${nonDuplicateName} (copy ${i})`;
+  }
+
+  return newName;
+}
diff --git a/public/app/features/alerting/unified/utils/templates.test.ts b/public/app/features/alerting/unified/utils/templates.test.ts
new file mode 100644
index 00000000000..ada7530aa2f
--- /dev/null
+++ b/public/app/features/alerting/unified/utils/templates.test.ts
@@ -0,0 +1,36 @@
+import { updateDefinesWithUniqueValue } from './templates';
+
+jest.mock('lodash', () => ({
+  ...jest.requireActual('lodash'),
+  now: jest.fn().mockImplementation(() => 99),
+}));
+describe('updateDefinesWithUniqueValue method', () => {
+  describe('only onw define', () => {
+    it('Should update the define values with a unique new one', () => {
+      expect(updateDefinesWithUniqueValue(`{{ define "t" }}\n{{.Alerts.Firing}}\n{{ end }}`)).toEqual(
+        `{{ define "t_NEW_99" }}\n{{.Alerts.Firing}}\n{{ end }}`
+      );
+    });
+  });
+  describe('more than one define in the template', () => {
+    it('Should update the define values with a unique new one ', () => {
+      expect(
+        updateDefinesWithUniqueValue(
+          `{{ define "t1" }}\n{{.Alerts.Firing}}\n{{ end }}\n{{ define "t2" }}\n{{.Alerts.Firing}}\n{{ end }}\n{{ define "t3" }}\n{{.Alerts.Firing}}\n{{ end }}\n`
+        )
+      ).toEqual(
+        `{{ define "t1_NEW_99" }}\n{{.Alerts.Firing}}\n{{ end }}\n{{ define "t2_NEW_99" }}\n{{.Alerts.Firing}}\n{{ end }}\n{{ define "t3_NEW_99" }}\n{{.Alerts.Firing}}\n{{ end }}\n`
+      );
+    });
+
+    it('Should update the define values with a unique new one, special chars included in the value', () => {
+      expect(
+        updateDefinesWithUniqueValue(
+          `{{ define "t1 /^*;$@" }}\n{{.Alerts.Firing}}\n{{ end }}\n{{ define "t2" }}\n{{.Alerts.Firing}}\n{{ end }}\n{{ define "t3" }}\n{{.Alerts.Firing}}\n{{ end }}\n`
+        )
+      ).toEqual(
+        `{{ define "t1 /^*;$@_NEW_99" }}\n{{.Alerts.Firing}}\n{{ end }}\n{{ define "t2_NEW_99" }}\n{{.Alerts.Firing}}\n{{ end }}\n{{ define "t3_NEW_99" }}\n{{.Alerts.Firing}}\n{{ end }}\n`
+      );
+    });
+  });
+});
diff --git a/public/app/features/alerting/unified/utils/templates.ts b/public/app/features/alerting/unified/utils/templates.ts
index 30aabae1eb0..77c7d11ab13 100644
--- a/public/app/features/alerting/unified/utils/templates.ts
+++ b/public/app/features/alerting/unified/utils/templates.ts
@@ -1,3 +1,5 @@
+import { now } from 'lodash';
+
 export function ensureDefine(templateName: string, templateContent: string): string {
   // notification template content must be wrapped in {{ define "name" }} tag,
   // but this is not obvious because user also has to provide name separately in the form.
@@ -12,3 +14,9 @@ export function ensureDefine(templateName: string, templateContent: string): str
   }
   return content;
 }
+export function updateDefinesWithUniqueValue(templateContent: string): string {
+  const getNewValue = (match_: string, originalDefineName: string) => {
+    return `{{ define "${originalDefineName}_NEW_${now()}" }}`;
+  };
+  return templateContent.replace(/\{\{\s*define\s*\"(?<defineName>.*)\"\s*\}\}/g, getNewValue);
+}