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 An exemplar is a specific trace representative of a repeated pattern of data in a given time interval. It helps you identify higher cardinality metadata from specific events within time series data.
 
-Suppose your company website is experiencing a surge in traffic volumes. While more than eighty percent of the users are able to access the website in under two seconds, some users are experiencing a higher than normal response time resulting in bad user experience
+Suppose your company website is experiencing a surge in traffic volumes. While more than eighty percent of the users are able to access the website in under two seconds, some users are experiencing a higher than normal response time resulting in bad user experience.
 
 To identify the factors that are contributing to the latency, you must compare a trace for a fast response against a trace for a slow response. Given the vast amount of data in a typical production environment, it will be extremely laborious and time-consuming effort.