diff --git a/pkg/storage/unified/resource/validation.go b/pkg/storage/unified/resource/validation.go
index dce25a1b8fe..066ac42c2af 100644
--- a/pkg/storage/unified/resource/validation.go
+++ b/pkg/storage/unified/resource/validation.go
@@ -4,14 +4,14 @@ import (
 	"regexp"
 )
 
-var validNameCharPattern = `a-zA-Z0-9\-\_\.`
+var validNameCharPattern = `a-zA-Z0-9:\-\_\.`
 var validNamePattern = regexp.MustCompile(`^[` + validNameCharPattern + `]*$`).MatchString
 
 func validateName(name string) *ErrorResult {
 	if len(name) == 0 {
 		return NewBadRequestError("name is too short")
 	}
-	if len(name) > 64 {
+	if len(name) > 253 {
 		return NewBadRequestError("name is too long")
 	}
 	if !validNamePattern(name) {
diff --git a/pkg/storage/unified/resource/validation_test.go b/pkg/storage/unified/resource/validation_test.go
index b9f9a51d7b5..bc0e4bd8bda 100644
--- a/pkg/storage/unified/resource/validation_test.go
+++ b/pkg/storage/unified/resource/validation_test.go
@@ -1,22 +1,22 @@
 package resource
 
 import (
+	"strings"
 	"testing"
 
 	"github.com/stretchr/testify/require"
 )
 
 func TestNameValidation(t *testing.T) {
-	require.NotNil(t, validateName("")) // too short
-	require.NotNil(t, validateName(     // too long (max 64)
-		"0123456789012345678901234567890123456789012345678901234567890123456789",
-	))
+	require.NotNil(t, validateName(""))                       // too short
+	require.NotNil(t, validateName(strings.Repeat("0", 254))) // too long (max 253)
 
 	// OK
 	require.Nil(t, validateName("a"))
 	require.Nil(t, validateName("hello-world"))
 	require.Nil(t, validateName("hello.world"))
 	require.Nil(t, validateName("hello_world"))
+	require.Nil(t, validateName("hello:world"))
 
 	// Bad characters
 	require.NotNil(t, validateName("hello world"))
diff --git a/pkg/storage/unified/sql/db/migrations/resource_mig.go b/pkg/storage/unified/sql/db/migrations/resource_mig.go
index 15e13c08a38..fcaddaacc80 100644
--- a/pkg/storage/unified/sql/db/migrations/resource_mig.go
+++ b/pkg/storage/unified/sql/db/migrations/resource_mig.go
@@ -22,7 +22,7 @@ func initResourceTables(mg *migrator.Migrator) string {
 			{Name: "group", Type: migrator.DB_NVarchar, Length: 190, Nullable: false},
 			{Name: "resource", Type: migrator.DB_NVarchar, Length: 190, Nullable: false},
 			{Name: "namespace", Type: migrator.DB_NVarchar, Length: 63, Nullable: false},
-			{Name: "name", Type: migrator.DB_NVarchar, Length: 190, Nullable: false},
+			{Name: "name", Type: migrator.DB_NVarchar, Length: 253, Nullable: false},
 			{Name: "value", Type: migrator.DB_LongText, Nullable: true},
 			{Name: "action", Type: migrator.DB_Int, Nullable: false}, // 1: create, 2: update, 3: delete
 
@@ -44,7 +44,7 @@ func initResourceTables(mg *migrator.Migrator) string {
 			{Name: "group", Type: migrator.DB_NVarchar, Length: 190, Nullable: false},
 			{Name: "resource", Type: migrator.DB_NVarchar, Length: 190, Nullable: false},
 			{Name: "namespace", Type: migrator.DB_NVarchar, Length: 63, Nullable: false},
-			{Name: "name", Type: migrator.DB_NVarchar, Length: 190, Nullable: false},
+			{Name: "name", Type: migrator.DB_NVarchar, Length: 253, Nullable: false},
 			{Name: "value", Type: migrator.DB_LongText, Nullable: true},
 			{Name: "action", Type: migrator.DB_Int, Nullable: false}, // 1: create, 2: update, 3: delete
 
diff --git a/pkg/tests/apis/scopes/scopes_test.go b/pkg/tests/apis/scopes/scopes_test.go
index 87e8abb1318..eb380937dff 100644
--- a/pkg/tests/apis/scopes/scopes_test.go
+++ b/pkg/tests/apis/scopes/scopes_test.go
@@ -3,6 +3,7 @@ package scopes
 import (
 	"context"
 	"encoding/json"
+	"strings"
 	"testing"
 
 	"github.com/stretchr/testify/require"
@@ -159,6 +160,25 @@ func TestIntegrationScopes(t *testing.T) {
 		)
 		require.NoError(t, err)
 
+		// Name length test
+		scope3 := helper.LoadYAMLOrJSONFile("testdata/example-scope3.yaml")
+
+		// Name too long (>253)
+		scope3.SetName(strings.Repeat("0", 254))
+		_, err = scopeClient.Resource.Create(ctx,
+			scope3,
+			createOptions,
+		)
+		require.Error(t, err)
+
+		// Maximum allowed length for name (253)
+		scope3.SetName(strings.Repeat("0", 253))
+		_, err = scopeClient.Resource.Create(ctx,
+			scope3,
+			createOptions,
+		)
+		require.NoError(t, err)
+
 		// Field Selector test
 		found, err := scopeClient.Resource.List(ctx, metav1.ListOptions{
 			FieldSelector: "spec.title=foo-scope",
diff --git a/pkg/tests/apis/scopes/testdata/example-scope3.yaml b/pkg/tests/apis/scopes/testdata/example-scope3.yaml
new file mode 100644
index 00000000000..e1f36c39d87
--- /dev/null
+++ b/pkg/tests/apis/scopes/testdata/example-scope3.yaml
@@ -0,0 +1,14 @@
+apiVersion: scope.grafana.app/v0alpha1
+kind: Scope
+metadata:
+  name: example-long
+spec:
+    title: baz-scope
+    description: Longer description for a scope
+    filters: 
+      - key: aaa
+        operator: equals
+        value: eee
+      - key: ccc
+        operator: not-equals
+        value: fff