diff --git a/docs/sources/panels/transformations/types-options.md b/docs/sources/panels/transformations/types-options.md
index 500166ef2df..575010c8ee8 100644
--- a/docs/sources/panels/transformations/types-options.md
+++ b/docs/sources/panels/transformations/types-options.md
@@ -192,20 +192,33 @@ In the example below, I added two fields together and named them Sum.
 
 ## Labels to fields
 
-This transformation changes time series results that include labels or tags into to a table structure where each label becomes its own field.
+This transformation changes time series results that include labels or tags into to a table structure where each label keys and values
+are included in the table result. The labels can be displayed either as columns or as row values.
 
 Given a query result of two time series:
 
 - Series 1: labels Server=Server A, Datacenter=EU
 - Series 2: labels Server=Server B, Datacenter=EU
 
-This would result in a table like this:
+In "Columns" mode, the result looks like this:
 
 | Time                | Server   | Datacenter | Value |
 | ------------------- | -------- | ---------- | ----- |
 | 2020-07-07 11:34:20 | Server A | EU         | 1     |
 | 2020-07-07 11:34:20 | Server B | EU         | 2     |
 
+In "Rows" mode, the result has a table for each series and show each label value like this:
+
+| label      | value    |
+| ---------- | -------- |
+| Server     | Server A |
+| Datacenter | EU       |
+
+| label      | value    |
+| ---------- | -------- |
+| Server     | Server B |
+| Datacenter | EU       |
+
 ### Value field name
 
 If you selected Server as the **Value field name**, then you would get one field for every value of the Server label.
diff --git a/packages/grafana-data/src/transformations/transformers/labelsToFields.test.ts b/packages/grafana-data/src/transformations/transformers/labelsToFields.test.ts
index 1fb32c79cb2..515b39c42ae 100644
--- a/packages/grafana-data/src/transformations/transformers/labelsToFields.test.ts
+++ b/packages/grafana-data/src/transformations/transformers/labelsToFields.test.ts
@@ -1,5 +1,5 @@
 import { mockTransformationsRegistry } from '../../utils/tests/mockTransformationsRegistry';
-import { LabelsToFieldsOptions, labelsToFieldsTransformer } from './labelsToFields';
+import { LabelsToFieldsMode, LabelsToFieldsOptions, labelsToFieldsTransformer } from './labelsToFields';
 import { DataFrame, DataTransformerConfig, FieldDTO, FieldType } from '../../types';
 import { DataTransformerID } from './ids';
 import { toDataFrame, toDataFrameDTO } from '../../dataframe';
@@ -176,6 +176,61 @@ describe('Labels as Columns', () => {
     });
   });
 
+  it('filter labels from source', async () => {
+    const cfg: DataTransformerConfig<LabelsToFieldsOptions> = {
+      id: DataTransformerID.labelsToFields,
+      options: {
+        keepLabels: ['foo', 'bar'],
+      },
+    };
+
+    const source = toDataFrame({
+      name: 'A',
+      fields: [
+        { name: 'time', type: FieldType.time, values: [1000, 2000] },
+        { name: 'a', type: FieldType.number, values: [1, 3], labels: { foo: 'thing', x: 'hide', y: 'z' } },
+        { name: 'b', type: FieldType.number, values: [2, 4], labels: { bar: 'thing', a: 'nope' } },
+      ],
+    });
+
+    await expect(transformDataFrame([cfg], [source])).toEmitValuesWith((received) => {
+      expect(received[0][0].fields.map((f) => ({ [f.name]: f.values.toArray() }))).toMatchInlineSnapshot(`
+        Array [
+          Object {
+            "time": Array [
+              1000,
+              2000,
+            ],
+          },
+          Object {
+            "a": Array [
+              1,
+              3,
+            ],
+          },
+          Object {
+            "b": Array [
+              2,
+              4,
+            ],
+          },
+          Object {
+            "foo": Array [
+              "thing",
+              "thing",
+            ],
+          },
+          Object {
+            "bar": Array [
+              "thing",
+              "thing",
+            ],
+          },
+        ]
+      `);
+    });
+  });
+
   it('data frame with labels and multiple fields with different labels', async () => {
     const cfg: DataTransformerConfig<LabelsToFieldsOptions> = {
       id: DataTransformerID.labelsToFields,
@@ -207,6 +262,131 @@ describe('Labels as Columns', () => {
       expect(result.fields).toEqual(expected);
     });
   });
+
+  it('Show labels as rows', async () => {
+    const cfg: DataTransformerConfig<LabelsToFieldsOptions> = {
+      id: DataTransformerID.labelsToFields,
+      options: {
+        mode: LabelsToFieldsMode.Rows,
+      },
+    };
+
+    const source = toDataFrame({
+      name: 'A',
+      fields: [
+        { name: 'time', type: FieldType.time, values: [1000, 2000] },
+        { name: 'a', type: FieldType.number, values: [1, 3], labels: { foo: 'thing', bar: 'a', zaz: 'xyz' } },
+        { name: 'b', type: FieldType.number, values: [2, 4], labels: { foo: 'thing', bar: 'b' } },
+      ],
+    });
+
+    await expect(transformDataFrame([cfg], [source])).toEmitValuesWith((received) => {
+      expect(
+        received[0].map((f) => ({ name: f.name, fields: f.fields.map((v) => ({ [v.name]: v.values.toArray() })) }))
+      ).toMatchInlineSnapshot(`
+        Array [
+          Object {
+            "fields": Array [
+              Object {
+                "label": Array [
+                  "foo",
+                  "bar",
+                  "zaz",
+                ],
+              },
+              Object {
+                "value": Array [
+                  "thing",
+                  "a",
+                  "xyz",
+                ],
+              },
+            ],
+            "name": "a {bar=\\"a\\", foo=\\"thing\\", zaz=\\"xyz\\"}",
+          },
+          Object {
+            "fields": Array [
+              Object {
+                "label": Array [
+                  "foo",
+                  "bar",
+                ],
+              },
+              Object {
+                "value": Array [
+                  "thing",
+                  "b",
+                ],
+              },
+            ],
+            "name": "b {bar=\\"b\\", foo=\\"thing\\"}",
+          },
+        ]
+      `);
+    });
+  });
+
+  it('Show labels as rows (and filter)', async () => {
+    const cfg: DataTransformerConfig<LabelsToFieldsOptions> = {
+      id: DataTransformerID.labelsToFields,
+      options: {
+        mode: LabelsToFieldsMode.Rows,
+        keepLabels: ['zaz', 'bar'],
+      },
+    };
+
+    const source = toDataFrame({
+      name: 'A',
+      fields: [
+        { name: 'time', type: FieldType.time, values: [1000, 2000] },
+        { name: 'a', type: FieldType.number, values: [1, 3], labels: { foo: 'thing', bar: 'a', zaz: 'xyz' } },
+        { name: 'b', type: FieldType.number, values: [2, 4], labels: { foo: 'thing', bar: 'b' } },
+      ],
+    });
+
+    await expect(transformDataFrame([cfg], [source])).toEmitValuesWith((received) => {
+      expect(
+        received[0].map((f) => ({ name: f.name, fields: f.fields.map((v) => ({ [v.name]: v.values.toArray() })) }))
+      ).toMatchInlineSnapshot(`
+        Array [
+          Object {
+            "fields": Array [
+              Object {
+                "label": Array [
+                  "zaz",
+                  "bar",
+                ],
+              },
+              Object {
+                "value": Array [
+                  "xyz",
+                  "a",
+                ],
+              },
+            ],
+            "name": "a {bar=\\"a\\", foo=\\"thing\\", zaz=\\"xyz\\"}",
+          },
+          Object {
+            "fields": Array [
+              Object {
+                "label": Array [
+                  "zaz",
+                  "bar",
+                ],
+              },
+              Object {
+                "value": Array [
+                  undefined,
+                  "b",
+                ],
+              },
+            ],
+            "name": "b {bar=\\"b\\", foo=\\"thing\\"}",
+          },
+        ]
+      `);
+    });
+  });
 });
 
 function toSimpleObject(frame: DataFrame) {
diff --git a/packages/grafana-data/src/transformations/transformers/labelsToFields.ts b/packages/grafana-data/src/transformations/transformers/labelsToFields.ts
index 181e801e115..b203c6f6d91 100644
--- a/packages/grafana-data/src/transformations/transformers/labelsToFields.ts
+++ b/packages/grafana-data/src/transformations/transformers/labelsToFields.ts
@@ -3,10 +3,20 @@ import { map } from 'rxjs/operators';
 import { DataFrame, Field, FieldType, SynchronousDataTransformerInfo } from '../../types';
 import { DataTransformerID } from './ids';
 import { ArrayVector } from '../../vector';
+import { getFieldDisplayName } from '../..';
 
+export enum LabelsToFieldsMode {
+  Columns = 'columns', // default mode
+  Rows = 'rows',
+}
 export interface LabelsToFieldsOptions {
-  /*
-   * If set this will use this label's value as the value field name.
+  mode?: LabelsToFieldsMode;
+
+  /** When empty, this will keep all labels, otherise it will keep only labels matching the value */
+  keepLabels?: string[];
+
+  /**
+   * When in column mode and if set this will use this label's value as the value field name.
    */
   valueLabel?: string;
 }
@@ -14,18 +24,23 @@ export interface LabelsToFieldsOptions {
 export const labelsToFieldsTransformer: SynchronousDataTransformerInfo<LabelsToFieldsOptions> = {
   id: DataTransformerID.labelsToFields,
   name: 'Labels to fields',
-  description: 'Extract time series labels to fields (columns)',
+  description: 'Extract time series labels to fields (columns or rows)',
   defaultOptions: {},
 
   operator: (options) => (source) => source.pipe(map((data) => labelsToFieldsTransformer.transformer(options)(data))),
 
   transformer: (options: LabelsToFieldsOptions) => (data: DataFrame[]) => {
+    // Show each label as a field row
+    if (options.mode === LabelsToFieldsMode.Rows) {
+      return convertLabelsToRows(data, options.keepLabels);
+    }
+
     const result: DataFrame[] = [];
+    const keepLabels = options.keepLabels?.length ? new Set(options.keepLabels) : undefined;
 
     for (const frame of data) {
       const newFields: Field[] = [];
       const uniqueLabels: Record<string, Set<string>> = {};
-
       for (const field of frame.fields) {
         if (!field.labels) {
           newFields.push(field);
@@ -45,6 +60,10 @@ export const labelsToFieldsTransformer: SynchronousDataTransformerInfo<LabelsToF
         newFields.push(sansLabels);
 
         for (const labelName of Object.keys(field.labels)) {
+          if (keepLabels && !keepLabels.has(labelName)) {
+            continue;
+          }
+
           // if we should use this label as the value field name store it and skip adding this as a separate field
           if (options.valueLabel === labelName) {
             sansLabels.name = field.labels[labelName];
@@ -77,3 +96,38 @@ export const labelsToFieldsTransformer: SynchronousDataTransformerInfo<LabelsToF
     return result;
   },
 };
+
+function convertLabelsToRows(data: DataFrame[], keepLabels?: string[]): DataFrame[] {
+  const result: DataFrame[] = [];
+  for (const frame of data) {
+    for (const field of frame.fields) {
+      if (field.labels) {
+        const keys: string[] = [];
+        const vals: string[] = [];
+        if (keepLabels) {
+          for (const key of keepLabels) {
+            keys.push(key);
+            vals.push(field.labels[key]);
+          }
+        } else {
+          for (const [key, val] of Object.entries(field.labels)) {
+            keys.push(key);
+            vals.push(val);
+          }
+        }
+        if (vals.length) {
+          result.push({
+            ...frame,
+            name: getFieldDisplayName(field, frame, data),
+            fields: [
+              { name: 'label', type: FieldType.string, config: {}, values: new ArrayVector(keys) },
+              { name: 'value', type: FieldType.string, config: {}, values: new ArrayVector(vals) },
+            ],
+            length: vals.length,
+          });
+        }
+      }
+    }
+  }
+  return result;
+}
diff --git a/public/app/core/components/TransformersUI/LabelsToFieldsTransformerEditor.tsx b/public/app/core/components/TransformersUI/LabelsToFieldsTransformerEditor.tsx
index 13667d66767..0101173bba1 100644
--- a/public/app/core/components/TransformersUI/LabelsToFieldsTransformerEditor.tsx
+++ b/public/app/core/components/TransformersUI/LabelsToFieldsTransformerEditor.tsx
@@ -1,4 +1,4 @@
-import React from 'react';
+import React, { useMemo } from 'react';
 import {
   DataTransformerID,
   SelectableValue,
@@ -6,52 +6,116 @@ import {
   TransformerRegistryItem,
   TransformerUIProps,
 } from '@grafana/data';
-import { Select } from '@grafana/ui';
+import { InlineField, InlineFieldRow, RadioButtonGroup, Select, FilterPill } from '@grafana/ui';
 
-import { LabelsToFieldsOptions } from '@grafana/data/src/transformations/transformers/labelsToFields';
+import {
+  LabelsToFieldsMode,
+  LabelsToFieldsOptions,
+} from '@grafana/data/src/transformations/transformers/labelsToFields';
+
+const modes: Array<SelectableValue<LabelsToFieldsMode>> = [
+  { value: LabelsToFieldsMode.Columns, label: 'Columns' },
+  { value: LabelsToFieldsMode.Rows, label: 'Rows' },
+];
 
 export const LabelsAsFieldsTransformerEditor: React.FC<TransformerUIProps<LabelsToFieldsOptions>> = ({
   input,
   options,
   onChange,
 }) => {
-  let labelNames: Array<SelectableValue<string>> = [];
-  let uniqueLabels: Record<string, boolean> = {};
+  const labelWidth = 20;
 
-  for (const frame of input) {
-    for (const field of frame.fields) {
-      if (!field.labels) {
-        continue;
-      }
+  const { labelNames, selected } = useMemo(() => {
+    let labelNames: Array<SelectableValue<string>> = [];
+    let uniqueLabels: Record<string, boolean> = {};
 
-      for (const labelName of Object.keys(field.labels)) {
-        if (!uniqueLabels[labelName]) {
-          labelNames.push({ value: labelName, label: labelName });
-          uniqueLabels[labelName] = true;
+    for (const frame of input) {
+      for (const field of frame.fields) {
+        if (!field.labels) {
+          continue;
+        }
+
+        for (const labelName of Object.keys(field.labels)) {
+          if (!uniqueLabels[labelName]) {
+            labelNames.push({ value: labelName, label: labelName });
+            uniqueLabels[labelName] = true;
+          }
         }
       }
     }
-  }
+
+    const selected = new Set(options.keepLabels?.length ? options.keepLabels : Object.keys(uniqueLabels));
+    return { labelNames, selected };
+  }, [options.keepLabels, input]);
 
   const onValueLabelChange = (value: SelectableValue<string> | null) => {
-    onChange({ valueLabel: value?.value });
+    onChange({ ...options, valueLabel: value?.value });
+  };
+
+  const onToggleSelection = (v: string) => {
+    if (selected.has(v)) {
+      selected.delete(v);
+    } else {
+      selected.add(v);
+    }
+    if (selected.size === labelNames.length || !selected.size) {
+      const { keepLabels, ...rest } = options;
+      onChange(rest);
+    } else {
+      onChange({ ...options, keepLabels: [...selected] });
+    }
   };
 
   return (
-    <div className="gf-form-inline">
-      <div className="gf-form">
-        <div className="gf-form-label width-8">Value field name</div>
-        <Select
-          menuShouldPortal
-          isClearable={true}
-          allowCustomValue={false}
-          placeholder="(Optional) Select label"
-          options={labelNames}
-          className="min-width-18 gf-form-spacing"
-          value={options?.valueLabel}
-          onChange={onValueLabelChange}
-        />
-      </div>
+    <div>
+      <InlineFieldRow>
+        <InlineField label={'Mode'} labelWidth={labelWidth}>
+          <RadioButtonGroup
+            options={modes}
+            value={options.mode ?? LabelsToFieldsMode.Columns}
+            onChange={(v) => onChange({ ...options, mode: v })}
+          />
+        </InlineField>
+      </InlineFieldRow>
+      <InlineFieldRow>
+        <InlineField label={'Labels'} labelWidth={labelWidth}>
+          <>
+            {labelNames.map((o, i) => {
+              const label = o.label!;
+              return (
+                <FilterPill
+                  key={`${label}/${i}`}
+                  onClick={() => onToggleSelection(label)}
+                  label={label}
+                  selected={selected.has(label)}
+                />
+              );
+            })}
+          </>
+        </InlineField>
+      </InlineFieldRow>
+      {options.mode !== LabelsToFieldsMode.Rows && (
+        <InlineFieldRow>
+          <InlineField
+            label={'Value field name'}
+            labelWidth={labelWidth}
+            tooltip="Replace the value field name with a label"
+            htmlFor="labels-to-fields-as-name"
+          >
+            <Select
+              menuShouldPortal
+              inputId="labels-to-fields-as-name"
+              isClearable={true}
+              allowCustomValue={false}
+              placeholder="(Optional) Select label"
+              options={labelNames}
+              value={options?.valueLabel}
+              onChange={onValueLabelChange}
+              className="min-width-16"
+            />
+          </InlineField>
+        </InlineFieldRow>
+      )}
     </div>
   );
 };