diff --git a/pkg/services/ngalert/schedule/compat.go b/pkg/services/ngalert/schedule/compat.go
index a713cd3d434..850e4551a21 100644
--- a/pkg/services/ngalert/schedule/compat.go
+++ b/pkg/services/ngalert/schedule/compat.go
@@ -1,19 +1,21 @@
 package schedule
 
 import (
+	"time"
+
 	"github.com/go-openapi/strfmt"
 	apimodels "github.com/grafana/grafana/pkg/services/ngalert/api/tooling/definitions"
 	"github.com/prometheus/alertmanager/api/v2/models"
 
-	"github.com/grafana/grafana/pkg/services/ngalert/eval"
 	"github.com/grafana/grafana/pkg/services/ngalert/state"
 )
 
-func FromAlertStateToPostableAlerts(firingStates []*state.State) apimodels.PostableAlerts {
+func FromAlertStateToPostableAlerts(firingStates []*state.State, stateManager *state.Manager) apimodels.PostableAlerts {
 	alerts := apimodels.PostableAlerts{PostableAlerts: make([]models.PostableAlert, 0, len(firingStates))}
-
+	var sentAlerts []*state.State
+	ts := time.Now()
 	for _, alertState := range firingStates {
-		if alertState.State == eval.Alerting {
+		if alertState.NeedsSending(stateManager.ResendDelay) {
 			nL := alertState.Labels.Copy()
 			if len(alertState.Results) > 0 {
 				nL["__value__"] = alertState.Results[0].EvaluationString
@@ -26,7 +28,10 @@ func FromAlertStateToPostableAlerts(firingStates []*state.State) apimodels.Posta
 					Labels: models.LabelSet(nL),
 				},
 			})
+			alertState.LastSentAt = ts
+			sentAlerts = append(sentAlerts, alertState)
 		}
 	}
+	stateManager.Put(sentAlerts)
 	return alerts
 }
diff --git a/pkg/services/ngalert/schedule/schedule.go b/pkg/services/ngalert/schedule/schedule.go
index 40862f2fc81..1a07e51a7cc 100644
--- a/pkg/services/ngalert/schedule/schedule.go
+++ b/pkg/services/ngalert/schedule/schedule.go
@@ -88,7 +88,7 @@ func (sch *schedule) ruleRoutine(grafanaCtx context.Context, key models.AlertRul
 
 				processedStates := stateManager.ProcessEvalResults(alertRule, results)
 				sch.saveAlertStates(processedStates)
-				alerts := FromAlertStateToPostableAlerts(processedStates)
+				alerts := FromAlertStateToPostableAlerts(processedStates, stateManager)
 				sch.log.Debug("sending alerts to notifier", "count", len(alerts.PostableAlerts), "alerts", alerts.PostableAlerts)
 				err = sch.sendAlerts(alerts)
 				if err != nil {
diff --git a/pkg/services/ngalert/state/manager.go b/pkg/services/ngalert/state/manager.go
index 3c7259143fa..c50d86f827d 100644
--- a/pkg/services/ngalert/state/manager.go
+++ b/pkg/services/ngalert/state/manager.go
@@ -11,18 +11,20 @@ import (
 )
 
 type Manager struct {
-	cache   *cache
-	quit    chan struct{}
-	Log     log.Logger
-	metrics *metrics.Metrics
+	cache       *cache
+	quit        chan struct{}
+	ResendDelay time.Duration
+	Log         log.Logger
+	metrics     *metrics.Metrics
 }
 
 func NewManager(logger log.Logger, metrics *metrics.Metrics) *Manager {
 	manager := &Manager{
-		cache:   newCache(logger, metrics),
-		quit:    make(chan struct{}),
-		Log:     logger,
-		metrics: metrics,
+		cache:       newCache(logger, metrics),
+		quit:        make(chan struct{}),
+		ResendDelay: 1 * time.Minute, // TODO: make this configurable
+		Log:         logger,
+		metrics:     metrics,
 	}
 	go manager.recordMetrics()
 	return manager
@@ -65,7 +67,6 @@ func (st *Manager) ProcessEvalResults(alertRule *ngModels.AlertRule, results eva
 	return states
 }
 
-//TODO: When calculating if an alert should not be firing anymore, we should take into account the re-send delay if any. We don't want to send every firing alert every time, we should have a fixed delay across all alerts to avoid saturating the notification system
 //Set the current state based on evaluation results
 func (st *Manager) setNextState(alertRule *ngModels.AlertRule, result eval.Result) *State {
 	currentState := st.getOrCreate(alertRule, result)
diff --git a/pkg/services/ngalert/state/state.go b/pkg/services/ngalert/state/state.go
index dc11b6a4a7e..f4ded8ba574 100644
--- a/pkg/services/ngalert/state/state.go
+++ b/pkg/services/ngalert/state/state.go
@@ -12,14 +12,15 @@ type State struct {
 	AlertRuleUID       string
 	OrgID              int64
 	CacheId            string
-	Labels             data.Labels
 	State              eval.State
 	Results            []Evaluation
 	StartsAt           time.Time
 	EndsAt             time.Time
 	LastEvaluationTime time.Time
 	EvaluationDuration time.Duration
+	LastSentAt         time.Time
 	Annotations        map[string]string
+	Labels             data.Labels
 	Error              error
 }
 
@@ -112,6 +113,16 @@ func (a *State) resultNoData(alertRule *ngModels.AlertRule, result eval.Result)
 	return a
 }
 
+func (a *State) NeedsSending(resendDelay time.Duration) bool {
+	if a.State != eval.Alerting {
+		return false
+	}
+
+	// if LastSentAt is before or equal to LastEvaluationTime + resendDelay, send again
+	return a.LastSentAt.Add(resendDelay).Before(a.LastEvaluationTime) ||
+		a.LastSentAt.Add(resendDelay).Equal(a.LastEvaluationTime)
+}
+
 func (a *State) Equals(b *State) bool {
 	return a.AlertRuleUID == b.AlertRuleUID &&
 		a.OrgID == b.OrgID &&
diff --git a/pkg/services/ngalert/state/state_test.go b/pkg/services/ngalert/state/state_test.go
new file mode 100644
index 00000000000..46dcf517290
--- /dev/null
+++ b/pkg/services/ngalert/state/state_test.go
@@ -0,0 +1,75 @@
+package state
+
+import (
+	"testing"
+	"time"
+
+	"github.com/grafana/grafana/pkg/services/ngalert/eval"
+
+	"github.com/stretchr/testify/assert"
+)
+
+func TestNeedsSending(t *testing.T) {
+	evaluationTime, _ := time.Parse("2006-01-02", "2021-03-25")
+	testCases := []struct {
+		name        string
+		resendDelay time.Duration
+		expected    bool
+		testState   *State
+	}{
+		{
+			name:        "state: alerting and LastSentAt before LastEvaluationTime + ResendDelay",
+			resendDelay: 1 * time.Minute,
+			expected:    true,
+			testState: &State{
+				State:              eval.Alerting,
+				LastEvaluationTime: evaluationTime,
+				LastSentAt:         evaluationTime.Add(-2 * time.Minute),
+			},
+		},
+		{
+			name:        "state: alerting and LastSentAt after LastEvaluationTime + ResendDelay",
+			resendDelay: 1 * time.Minute,
+			expected:    false,
+			testState: &State{
+				State:              eval.Alerting,
+				LastEvaluationTime: evaluationTime,
+				LastSentAt:         evaluationTime,
+			},
+		},
+		{
+			name:        "state: alerting and LastSentAt equals LastEvaluationTime + ResendDelay",
+			resendDelay: 1 * time.Minute,
+			expected:    true,
+			testState: &State{
+				State:              eval.Alerting,
+				LastEvaluationTime: evaluationTime,
+				LastSentAt:         evaluationTime.Add(-1 * time.Minute),
+			},
+		},
+		{
+			name:        "state: pending",
+			resendDelay: 1 * time.Minute,
+			expected:    false,
+			testState: &State{
+				State: eval.Pending,
+			},
+		},
+		{
+			name:        "state: alerting and ResendDelay is zero",
+			resendDelay: 0 * time.Minute,
+			expected:    true,
+			testState: &State{
+				State:              eval.Alerting,
+				LastEvaluationTime: evaluationTime,
+				LastSentAt:         evaluationTime,
+			},
+		},
+	}
+
+	for _, tc := range testCases {
+		t.Run(tc.name, func(t *testing.T) {
+			assert.Equal(t, tc.expected, tc.testState.NeedsSending(tc.resendDelay))
+		})
+	}
+}