diff --git a/pkg/api/index.go b/pkg/api/index.go
index fbe90024fc7..7a074352435 100644
--- a/pkg/api/index.go
+++ b/pkg/api/index.go
@@ -99,12 +99,17 @@ func (hs *HTTPServer) getAppLinks(c *models.ReqContext) ([]*dtos.NavLink, error)
 		appLink := &dtos.NavLink{
 			Text:       plugin.Name,
 			Id:         "plugin-page-" + plugin.ID,
-			Url:        path.Join(hs.Cfg.AppSubURL, plugin.DefaultNavURL),
 			Img:        plugin.Info.Logos.Small,
 			Section:    dtos.NavSectionPlugin,
 			SortWeight: dtos.WeightPlugin,
 		}
 
+		if hs.Features.IsEnabled(featuremgmt.FlagTopnav) {
+			appLink.Url = path.Join(hs.Cfg.AppSubURL, "a", plugin.ID)
+		} else {
+			appLink.Url = path.Join(hs.Cfg.AppSubURL, plugin.DefaultNavURL)
+		}
+
 		for _, include := range plugin.Includes {
 			if !c.HasUserRole(include.Role) {
 				continue
@@ -117,7 +122,7 @@ func (hs *HTTPServer) getAppLinks(c *models.ReqContext) ([]*dtos.NavLink, error)
 						Url:  hs.Cfg.AppSubURL + include.Path,
 						Text: include.Name,
 					}
-					if include.DefaultNav {
+					if include.DefaultNav && !hs.Features.IsEnabled(featuremgmt.FlagTopnav) {
 						appLink.Url = link.Url // Overwrite the hardcoded page logic
 					}
 				} else {
@@ -298,6 +303,11 @@ func (hs *HTTPServer) getNavTree(c *models.ReqContext, hasEditPerm bool, prefs *
 			SortWeight: dtos.WeightConfig,
 			Children:   configNodes,
 		}
+		if hs.Features.IsEnabled(featuremgmt.FlagTopnav) {
+			configNode.Url = "/admin"
+		} else {
+			configNode.Url = configNodes[0].Url
+		}
 		navTree = append(navTree, configNode)
 	}
 
@@ -312,6 +322,7 @@ func (hs *HTTPServer) getNavTree(c *models.ReqContext, hasEditPerm bool, prefs *
 		// Move server admin into Configuration and rename to administration
 		if configNode != nil && serverAdminNode != nil {
 			configNode.Text = "Administration"
+			serverAdminNode.Url = "/admin"
 			configNode.Children = append(configNode.Children, serverAdminNode)
 			adminNodeIndex := len(navTree) - 1
 			navTree = navTree[:adminNodeIndex]
@@ -412,7 +423,6 @@ func (hs *HTTPServer) setupConfigNodes(c *models.ReqContext) ([]*dtos.NavLink, e
 			Url:         hs.Cfg.AppSubURL + "/org/serviceaccounts",
 		})
 	}
-
 	return configNodes, nil
 }
 
@@ -570,18 +580,21 @@ func (hs *HTTPServer) buildLegacyAlertNavLinks(c *models.ReqContext) []*dtos.Nav
 		})
 	}
 
-	return []*dtos.NavLink{
-		{
-			Text:       "Alerting",
-			SubTitle:   "Alert rules and notifications",
-			Id:         "alerting-legacy",
-			Icon:       "bell",
-			Url:        hs.Cfg.AppSubURL + "/alerting/list",
-			Children:   alertChildNavs,
-			Section:    dtos.NavSectionCore,
-			SortWeight: dtos.WeightAlerting,
-		},
+	var alertNav = dtos.NavLink{
+		Text:       "Alerting",
+		SubTitle:   "Alert rules and notifications",
+		Id:         "alerting-legacy",
+		Icon:       "bell",
+		Children:   alertChildNavs,
+		Section:    dtos.NavSectionCore,
+		SortWeight: dtos.WeightAlerting,
 	}
+	if hs.Features.IsEnabled(featuremgmt.FlagTopnav) {
+		alertNav.Url = hs.Cfg.AppSubURL + "/alerting"
+	} else {
+		alertNav.Url = hs.Cfg.AppSubURL + "/alerting/list"
+	}
+	return []*dtos.NavLink{&alertNav}
 }
 
 func (hs *HTTPServer) buildAlertNavLinks(c *models.ReqContext) []*dtos.NavLink {
@@ -626,18 +639,23 @@ func (hs *HTTPServer) buildAlertNavLinks(c *models.ReqContext) []*dtos.NavLink {
 	}
 
 	if len(alertChildNavs) > 0 {
-		return []*dtos.NavLink{
-			{
-				Text:       "Alerting",
-				SubTitle:   "Alert rules and notifications",
-				Id:         "alerting",
-				Icon:       "bell",
-				Url:        hs.Cfg.AppSubURL + "/alerting/list",
-				Children:   alertChildNavs,
-				Section:    dtos.NavSectionCore,
-				SortWeight: dtos.WeightAlerting,
-			},
+		var alertNav = dtos.NavLink{
+			Text:       "Alerting",
+			SubTitle:   "Alert rules and notifications",
+			Id:         "alerting",
+			Icon:       "bell",
+			Children:   alertChildNavs,
+			Section:    dtos.NavSectionCore,
+			SortWeight: dtos.WeightAlerting,
 		}
+
+		if hs.Features.IsEnabled(featuremgmt.FlagTopnav) {
+			alertNav.Url = hs.Cfg.AppSubURL + "/alerting"
+		} else {
+			alertNav.Url = hs.Cfg.AppSubURL + "/alerting/list"
+		}
+
+		return []*dtos.NavLink{&alertNav}
 	}
 	return nil
 }
diff --git a/public/app/core/components/AppChrome/NavLandingPage.tsx b/public/app/core/components/AppChrome/NavLandingPage.tsx
new file mode 100644
index 00000000000..97360816691
--- /dev/null
+++ b/public/app/core/components/AppChrome/NavLandingPage.tsx
@@ -0,0 +1,82 @@
+import { css } from '@emotion/css';
+import React from 'react';
+
+import { GrafanaTheme2 } from '@grafana/data';
+import { toIconName, useStyles2 } from '@grafana/ui';
+import { Page } from 'app/core/components/Page/Page';
+import { useNavModel } from 'app/core/hooks/useNavModel';
+
+import { NavLandingPageCard } from './NavLandingPageCard';
+
+interface Props {
+  navId: string;
+}
+
+export function NavLandingPage({ navId }: Props) {
+  const { node } = useNavModel(navId);
+  const styles = useStyles2(getStyles);
+  const directChildren = node.children?.filter((child) => !child.hideFromTabs && !child.children);
+  const nestedChildren = node.children?.filter((child) => child.children && child.children.length);
+
+  return (
+    <Page navId={node.id}>
+      <Page.Contents>
+        <div className={styles.content}>
+          {directChildren && directChildren.length > 0 && (
+            <section className={styles.grid}>
+              {directChildren?.map((child) => (
+                <NavLandingPageCard
+                  key={child.id}
+                  description={child.description}
+                  icon={child.icon ? toIconName(child.icon) : undefined}
+                  text={child.text}
+                  url={child.url ?? ''}
+                />
+              ))}
+            </section>
+          )}
+          {nestedChildren?.map((child) => (
+            <section key={child.id}>
+              <div style={{ display: 'flex', alignItems: 'center' }}>
+                <h2 className={styles.nestedTitle}>{child.text}</h2>
+              </div>
+              <div className={styles.nestedDescription}>{child.subTitle}</div>
+              <div className={styles.grid}>
+                {child.children?.map((child) => (
+                  <NavLandingPageCard
+                    key={child.id}
+                    description={child.description}
+                    icon={child.icon ? toIconName(child.icon) : undefined}
+                    text={child.text}
+                    url={child.url ?? ''}
+                  />
+                ))}
+              </div>
+            </section>
+          ))}
+        </div>
+      </Page.Contents>
+    </Page>
+  );
+}
+
+const getStyles = (theme: GrafanaTheme2) => ({
+  content: css({
+    display: 'flex',
+    flexDirection: 'column',
+    gap: theme.spacing(2),
+  }),
+  grid: css({
+    display: 'grid',
+    gap: theme.spacing(2),
+    gridTemplateColumns: 'repeat(auto-fill, minmax(300px, 1fr))',
+    gridAutoRows: '200px',
+    padding: theme.spacing(2, 1),
+  }),
+  nestedTitle: css({
+    margin: theme.spacing(2, 0),
+  }),
+  nestedDescription: css({
+    color: theme.colors.text.secondary,
+  }),
+});
diff --git a/public/app/core/components/AppChrome/NavLandingPageCard.tsx b/public/app/core/components/AppChrome/NavLandingPageCard.tsx
new file mode 100644
index 00000000000..a9ed8c98909
--- /dev/null
+++ b/public/app/core/components/AppChrome/NavLandingPageCard.tsx
@@ -0,0 +1,29 @@
+import { css } from '@emotion/css';
+import React from 'react';
+
+import { GrafanaTheme2 } from '@grafana/data';
+import { Card, Icon, IconName, useStyles2 } from '@grafana/ui';
+
+interface Props {
+  description?: string;
+  icon?: IconName;
+  text: string;
+  url: string;
+}
+
+export function NavLandingPageCard({ description, icon, text, url }: Props) {
+  const styles = useStyles2(getStyles);
+  return (
+    <Card className={styles.card} href={url}>
+      <Card.Heading>{text}</Card.Heading>
+      <Card.Figure align={'center'}>{icon && <Icon name={icon} size="xxxl" />}</Card.Figure>
+      <Card.Description>{description}</Card.Description>
+    </Card>
+  );
+}
+
+const getStyles = (theme: GrafanaTheme2) => ({
+  card: css({
+    marginBottom: 0,
+  }),
+});
diff --git a/public/app/features/alerting/routes.tsx b/public/app/features/alerting/routes.tsx
index e85f2ed3130..e0fccbfbc3a 100644
--- a/public/app/features/alerting/routes.tsx
+++ b/public/app/features/alerting/routes.tsx
@@ -3,6 +3,7 @@ import React from 'react';
 import { Redirect } from 'react-router-dom';
 
 import { OrgRole } from '@grafana/data';
+import { NavLandingPage } from 'app/core/components/AppChrome/NavLandingPage';
 import { SafeDynamicImport } from 'app/core/components/DynamicImports/SafeDynamicImport';
 import { config } from 'app/core/config';
 import { RouteDescriptor } from 'app/core/navigation/types';
@@ -13,8 +14,8 @@ import { evaluateAccess } from './unified/utils/access-control';
 const commonRoutes: RouteDescriptor[] = [
   {
     path: '/alerting',
-    // eslint-disable-next-line react/display-name
-    component: () => <Redirect to="/alerting/list" />,
+    component: () =>
+      config.featureToggles.topnav ? <NavLandingPage navId="alerting" /> : <Redirect to="/alerting/list" />,
   },
 ];
 
diff --git a/public/app/routes/routes.tsx b/public/app/routes/routes.tsx
index e4b1b63238f..947c8e19dde 100644
--- a/public/app/routes/routes.tsx
+++ b/public/app/routes/routes.tsx
@@ -1,6 +1,7 @@
 import React from 'react';
 import { Redirect } from 'react-router-dom';
 
+import { NavLandingPage } from 'app/core/components/AppChrome/NavLandingPage';
 import ErrorPage from 'app/core/components/ErrorPage/ErrorPage';
 import { LoginPage } from 'app/core/components/Login/LoginPage';
 import config from 'app/core/config';
@@ -12,6 +13,7 @@ import { getRoutes as getDataConnectionsRoutes } from 'app/features/data-connect
 import { DATASOURCES_ROUTES } from 'app/features/datasources/constants';
 import { getLiveRoutes } from 'app/features/live/pages/routes';
 import { getRoutes as getPluginCatalogRoutes } from 'app/features/plugins/admin/routes';
+import AppRootPage from 'app/features/plugins/components/AppRootPage';
 import { getProfileRoutes } from 'app/features/profile/routes';
 import { ServiceAccountPage } from 'app/features/serviceaccounts/ServiceAccountPage';
 import { AccessControlAction, DashboardRoutes } from 'app/types';
@@ -20,9 +22,33 @@ import { SafeDynamicImport } from '../core/components/DynamicImports/SafeDynamic
 import { RouteDescriptor } from '../core/navigation/types';
 import { getPublicDashboardRoutes } from '../features/dashboard/routes';
 
+import { pluginHasRootPage } from './utils';
+
 export const extraRoutes: RouteDescriptor[] = [];
 
 export function getAppRoutes(): RouteDescriptor[] {
+  const topnavRoutes: RouteDescriptor[] = config.featureToggles.topnav
+    ? [
+        {
+          path: '/apps',
+          component: () => <NavLandingPage navId="apps" />,
+        },
+        {
+          path: '/a/:pluginId',
+          exact: true,
+          component: (props) => {
+            const hasRoot = pluginHasRootPage(props.match.params.pluginId, config.bootData.navTree);
+            const hasQueryParams = Object.keys(props.queryParams).length > 0;
+            return hasRoot || hasQueryParams ? (
+              <AppRootPage {...props} />
+            ) : (
+              <NavLandingPage navId={`plugin-page-${props.match.params.pluginId}`} />
+            );
+          },
+        },
+      ]
+    : [];
+
   return [
     {
       path: '/',
@@ -179,6 +205,7 @@ export function getAppRoutes(): RouteDescriptor[] {
           : import(/* webpackChunkName: "explore-feature-toggle-page" */ 'app/features/explore/FeatureTogglePage')
       ),
     },
+    ...topnavRoutes,
     {
       path: '/a/:pluginId/',
       exact: false,
@@ -272,8 +299,7 @@ export function getAppRoutes(): RouteDescriptor[] {
 
     {
       path: '/admin',
-      // eslint-disable-next-line react/display-name
-      component: () => <Redirect to="/admin/users" />,
+      component: () => (config.featureToggles.topnav ? <NavLandingPage navId="cfg" /> : <Redirect to="/admin/users" />),
     },
     {
       path: '/admin/settings',
diff --git a/public/app/routes/utils.ts b/public/app/routes/utils.ts
index e6b3acf55be..745776d76d9 100644
--- a/public/app/routes/utils.ts
+++ b/public/app/routes/utils.ts
@@ -1,3 +1,14 @@
+import { NavLinkDTO } from '@grafana/data';
+
 export function isSoloRoute(path: string): boolean {
   return /(d-solo|dashboard-solo)/.test(path?.toLowerCase());
 }
+
+export function pluginHasRootPage(pluginId: string, navTree: NavLinkDTO[]): boolean {
+  return Boolean(
+    navTree
+      .find((navLink) => navLink.id === 'apps')
+      ?.children?.find((app) => app.id === `plugin-page-${pluginId}`)
+      ?.children?.some((page) => page.url?.endsWith(`/a/${pluginId}`))
+  );
+}