diff --git a/pkg/services/ngalert/notifier/channels/dingding.go b/pkg/services/ngalert/notifier/channels/dingding.go
index d474c8a022a..40364544011 100644
--- a/pkg/services/ngalert/notifier/channels/dingding.go
+++ b/pkg/services/ngalert/notifier/channels/dingding.go
@@ -79,7 +79,7 @@ func (dd *DingDingNotifier) Notify(ctx context.Context, as ...*types.Alert) (boo
 	title := tmpl(`{{ template "default.title" . }}`)
 
 	var bodyMsg map[string]interface{}
-	if dd.MsgType == "actionCard" {
+	if tmpl(dd.MsgType) == "actionCard" {
 		bodyMsg = map[string]interface{}{
 			"msgtype": "actionCard",
 			"actionCard": map[string]string{
@@ -102,6 +102,7 @@ func (dd *DingDingNotifier) Notify(ctx context.Context, as ...*types.Alert) (boo
 		}
 	}
 
+	u := tmpl(dd.URL)
 	if tmplErr != nil {
 		dd.log.Debug("failed to template DingDing message", "err", tmplErr.Error())
 	}
@@ -112,7 +113,7 @@ func (dd *DingDingNotifier) Notify(ctx context.Context, as ...*types.Alert) (boo
 	}
 
 	cmd := &models.SendWebhookSync{
-		Url:  dd.URL,
+		Url:  u,
 		Body: string(body),
 	}
 
diff --git a/pkg/services/ngalert/notifier/channels/discord.go b/pkg/services/ngalert/notifier/channels/discord.go
index f11d9f4da34..08c3329ddec 100644
--- a/pkg/services/ngalert/notifier/channels/discord.go
+++ b/pkg/services/ngalert/notifier/channels/discord.go
@@ -93,6 +93,7 @@ func (d DiscordNotifier) Notify(ctx context.Context, as ...*types.Alert) (bool,
 
 	bodyJSON.Set("embeds", []interface{}{embed})
 
+	u := tmpl(d.WebhookURL)
 	if tmplErr != nil {
 		d.log.Debug("failed to template Discord message", "err", tmplErr.Error())
 	}
@@ -102,7 +103,7 @@ func (d DiscordNotifier) Notify(ctx context.Context, as ...*types.Alert) (bool,
 		return false, err
 	}
 	cmd := &models.SendWebhookSync{
-		Url:         d.WebhookURL,
+		Url:         u,
 		HttpMethod:  "POST",
 		ContentType: "application/json",
 		Body:        string(body),
diff --git a/pkg/services/ngalert/notifier/channels/googlechat.go b/pkg/services/ngalert/notifier/channels/googlechat.go
index 7e731874272..05abf571bb7 100644
--- a/pkg/services/ngalert/notifier/channels/googlechat.go
+++ b/pkg/services/ngalert/notifier/channels/googlechat.go
@@ -107,6 +107,7 @@ func (gcn *GoogleChatNotifier) Notify(ctx context.Context, as ...*types.Alert) (
 		},
 	}
 
+	u := tmpl(gcn.URL)
 	if tmplErr != nil {
 		gcn.log.Debug("failed to template GoogleChat message", "err", tmplErr.Error())
 	}
@@ -117,7 +118,7 @@ func (gcn *GoogleChatNotifier) Notify(ctx context.Context, as ...*types.Alert) (
 	}
 
 	cmd := &models.SendWebhookSync{
-		Url:        gcn.URL,
+		Url:        u,
 		HttpMethod: "POST",
 		HttpHeader: map[string]string{
 			"Content-Type": "application/json; charset=UTF-8",
diff --git a/pkg/services/ngalert/notifier/channels/kafka.go b/pkg/services/ngalert/notifier/channels/kafka.go
index 7993dbb5fbf..677086c2e7d 100644
--- a/pkg/services/ngalert/notifier/channels/kafka.go
+++ b/pkg/services/ngalert/notifier/channels/kafka.go
@@ -89,16 +89,16 @@ func (kn *KafkaNotifier) Notify(ctx context.Context, as ...*types.Alert) (bool,
 	recordJSON := simplejson.New()
 	recordJSON.Set("records", []interface{}{valueJSON})
 
-	if tmplErr != nil {
-		kn.log.Debug("failed to template Kafka message", "err", tmplErr.Error())
-	}
-
 	body, err := recordJSON.MarshalJSON()
 	if err != nil {
 		return false, err
 	}
 
-	topicURL := strings.TrimRight(kn.Endpoint, "/") + "/topics/" + kn.Topic
+	topicURL := strings.TrimRight(kn.Endpoint, "/") + "/topics/" + tmpl(kn.Topic)
+
+	if tmplErr != nil {
+		kn.log.Debug("failed to template Kafka message", "err", tmplErr.Error())
+	}
 
 	cmd := &models.SendWebhookSync{
 		Url:        topicURL,
diff --git a/pkg/services/ngalert/notifier/channels/opsgenie.go b/pkg/services/ngalert/notifier/channels/opsgenie.go
index fb588e19345..f2227faa2b8 100644
--- a/pkg/services/ngalert/notifier/channels/opsgenie.go
+++ b/pkg/services/ngalert/notifier/channels/opsgenie.go
@@ -201,7 +201,7 @@ func (on *OpsgenieNotifier) buildOpsgenieMessage(ctx context.Context, alerts mod
 
 	bodyJSON.Set("tags", tags)
 	bodyJSON.Set("details", details)
-	apiURL = on.APIUrl
+	apiURL = tmpl(on.APIUrl)
 
 	if tmplErr != nil {
 		on.log.Debug("failed to template Opsgenie message", "err", tmplErr.Error())
diff --git a/pkg/services/ngalert/notifier/channels/pushover.go b/pkg/services/ngalert/notifier/channels/pushover.go
index f37aca440ba..c9554a0dc8d 100644
--- a/pkg/services/ngalert/notifier/channels/pushover.go
+++ b/pkg/services/ngalert/notifier/channels/pushover.go
@@ -140,7 +140,7 @@ func (pn *PushoverNotifier) genPushoverBody(ctx context.Context, as ...*types.Al
 	}
 
 	// Add the user token
-	err := w.WriteField("user", pn.UserKey)
+	err := w.WriteField("user", tmpl(pn.UserKey))
 	if err != nil {
 		return nil, b, err
 	}
@@ -175,16 +175,16 @@ func (pn *PushoverNotifier) genPushoverBody(ctx context.Context, as ...*types.Al
 
 	// Add device
 	if pn.Device != "" {
-		err = w.WriteField("device", pn.Device)
+		err = w.WriteField("device", tmpl(pn.Device))
 		if err != nil {
 			return nil, b, err
 		}
 	}
 
 	// Add sound
-	sound := pn.AlertingSound
+	sound := tmpl(pn.AlertingSound)
 	if alerts.Status() == model.AlertResolved {
-		sound = pn.OKSound
+		sound = tmpl(pn.OKSound)
 	}
 	if sound != "default" {
 		err = w.WriteField("sound", sound)
diff --git a/pkg/services/ngalert/notifier/channels/sensugo.go b/pkg/services/ngalert/notifier/channels/sensugo.go
index 902dc8c6687..43912aabeb1 100644
--- a/pkg/services/ngalert/notifier/channels/sensugo.go
+++ b/pkg/services/ngalert/notifier/channels/sensugo.go
@@ -77,12 +77,12 @@ func (sn *SensuGoNotifier) Notify(ctx context.Context, as ...*types.Alert) (bool
 
 	// Sensu Go alerts require an entity and a check. We set it to the user-specified
 	// value (optional), else we fallback and use the grafana rule anme  and ruleID.
-	entity := sn.Entity
+	entity := tmpl(sn.Entity)
 	if entity == "" {
 		entity = "default"
 	}
 
-	check := sn.Check
+	check := tmpl(sn.Check)
 	if check == "" {
 		check = "default"
 	}
@@ -94,14 +94,14 @@ func (sn *SensuGoNotifier) Notify(ctx context.Context, as ...*types.Alert) (bool
 		status = 2
 	}
 
-	namespace := sn.Namespace
+	namespace := tmpl(sn.Namespace)
 	if namespace == "" {
 		namespace = "default"
 	}
 
 	var handlers []string
 	if sn.Handler != "" {
-		handlers = []string{sn.Handler}
+		handlers = []string{tmpl(sn.Handler)}
 	}
 
 	ruleURL := joinUrlPath(sn.tmpl.ExternalURL.String(), "/alerting/list", sn.log)
diff --git a/pkg/services/ngalert/notifier/channels/slack.go b/pkg/services/ngalert/notifier/channels/slack.go
index 21cc0078979..29d8a65b8aa 100644
--- a/pkg/services/ngalert/notifier/channels/slack.go
+++ b/pkg/services/ngalert/notifier/channels/slack.go
@@ -284,13 +284,13 @@ func (sn *SlackNotifier) buildSlackMessage(ctx context.Context, as []*types.Aler
 	if len(sn.MentionGroups) > 0 {
 		appendSpace()
 		for _, g := range sn.MentionGroups {
-			mentionsBuilder.WriteString(fmt.Sprintf("<!subteam^%s>", g))
+			mentionsBuilder.WriteString(fmt.Sprintf("<!subteam^%s>", tmpl(g)))
 		}
 	}
 	if len(sn.MentionUsers) > 0 {
 		appendSpace()
 		for _, u := range sn.MentionUsers {
-			mentionsBuilder.WriteString(fmt.Sprintf("<@%s>", u))
+			mentionsBuilder.WriteString(fmt.Sprintf("<@%s>", tmpl(u)))
 		}
 	}
 
diff --git a/pkg/services/ngalert/notifier/channels/teams.go b/pkg/services/ngalert/notifier/channels/teams.go
index bcb005b4665..8d43cd0121f 100644
--- a/pkg/services/ngalert/notifier/channels/teams.go
+++ b/pkg/services/ngalert/notifier/channels/teams.go
@@ -88,6 +88,7 @@ func (tn *TeamsNotifier) Notify(ctx context.Context, as ...*types.Alert) (bool,
 		},
 	}
 
+	u := tmpl(tn.URL)
 	if tmplErr != nil {
 		tn.log.Debug("failed to template Teams message", "err", tmplErr.Error())
 	}
@@ -96,7 +97,7 @@ func (tn *TeamsNotifier) Notify(ctx context.Context, as ...*types.Alert) (bool,
 	if err != nil {
 		return false, errors.Wrap(err, "marshal json")
 	}
-	cmd := &models.SendWebhookSync{Url: tn.URL, Body: string(b)}
+	cmd := &models.SendWebhookSync{Url: u, Body: string(b)}
 
 	if err := bus.DispatchCtx(ctx, cmd); err != nil {
 		return false, errors.Wrap(err, "send notification to Teams")
diff --git a/pkg/services/ngalert/notifier/channels/telegram.go b/pkg/services/ngalert/notifier/channels/telegram.go
index 9b909d188fd..cb439433cba 100644
--- a/pkg/services/ngalert/notifier/channels/telegram.go
+++ b/pkg/services/ngalert/notifier/channels/telegram.go
@@ -99,7 +99,7 @@ func (tn *TelegramNotifier) Notify(ctx context.Context, as ...*types.Alert) (boo
 		return false, err
 	}
 
-	tn.log.Info("sending telegram notification", "chat_id", tn.ChatID)
+	tn.log.Info("sending telegram notification", "chat_id", msg["chat_id"])
 	cmd := &models.SendWebhookSync{
 		Url:        fmt.Sprintf(TelegramAPIURL, tn.BotToken),
 		Body:       body.String(),
@@ -118,13 +118,13 @@ func (tn *TelegramNotifier) Notify(ctx context.Context, as ...*types.Alert) (boo
 }
 
 func (tn *TelegramNotifier) buildTelegramMessage(ctx context.Context, as []*types.Alert) (map[string]string, error) {
-	msg := map[string]string{}
-	msg["chat_id"] = tn.ChatID
-	msg["parse_mode"] = "html"
-
 	var tmplErr error
 	tmpl, _ := TmplText(ctx, tn.tmpl, as, tn.log, &tmplErr)
 
+	msg := map[string]string{}
+	msg["chat_id"] = tmpl(tn.ChatID)
+	msg["parse_mode"] = "html"
+
 	message := tmpl(tn.Message)
 	if tmplErr != nil {
 		tn.log.Debug("failed to template Telegram message", "err", tmplErr.Error())
diff --git a/pkg/services/ngalert/notifier/channels/victorops.go b/pkg/services/ngalert/notifier/channels/victorops.go
index 7b0a5bced01..eef86c2984b 100644
--- a/pkg/services/ngalert/notifier/channels/victorops.go
+++ b/pkg/services/ngalert/notifier/channels/victorops.go
@@ -44,7 +44,7 @@ func NewVictoropsNotifier(model *NotificationChannelConfig, t *template.Template
 			Settings:              model.Settings,
 		}),
 		URL:         url,
-		MessageType: strings.ToUpper(model.Settings.Get("messageType").MustString()),
+		MessageType: model.Settings.Get("messageType").MustString(),
 		log:         log.New("alerting.notifier.victorops"),
 		tmpl:        t,
 	}, nil
@@ -65,7 +65,10 @@ type VictoropsNotifier struct {
 func (vn *VictoropsNotifier) Notify(ctx context.Context, as ...*types.Alert) (bool, error) {
 	vn.log.Debug("Executing victorops notification", "notification", vn.Name)
 
-	messageType := vn.MessageType
+	var tmplErr error
+	tmpl, _ := TmplText(ctx, vn.tmpl, as, vn.log, &tmplErr)
+
+	messageType := strings.ToUpper(tmpl(vn.MessageType))
 	if messageType == "" {
 		messageType = victoropsAlertStateCritical
 	}
@@ -74,9 +77,6 @@ func (vn *VictoropsNotifier) Notify(ctx context.Context, as ...*types.Alert) (bo
 		messageType = victoropsAlertStateRecovery
 	}
 
-	var tmplErr error
-	tmpl, _ := TmplText(ctx, vn.tmpl, as, vn.log, &tmplErr)
-
 	groupKey, err := notify.ExtractGroupKey(ctx)
 	if err != nil {
 		return false, err
@@ -93,6 +93,7 @@ func (vn *VictoropsNotifier) Notify(ctx context.Context, as ...*types.Alert) (bo
 	ruleURL := joinUrlPath(vn.tmpl.ExternalURL.String(), "/alerting/list", vn.log)
 	bodyJSON.Set("alert_url", ruleURL)
 
+	u := tmpl(vn.URL)
 	if tmplErr != nil {
 		vn.log.Debug("failed to template VictorOps message", "err", tmplErr.Error())
 	}
@@ -102,7 +103,7 @@ func (vn *VictoropsNotifier) Notify(ctx context.Context, as ...*types.Alert) (bo
 		return false, err
 	}
 	cmd := &models.SendWebhookSync{
-		Url:  vn.URL,
+		Url:  u,
 		Body: string(b),
 	}