diff --git a/pkg/api/dashboard_test.go b/pkg/api/dashboard_test.go
index ce80c2c137a..abb6f43b702 100644
--- a/pkg/api/dashboard_test.go
+++ b/pkg/api/dashboard_test.go
@@ -16,6 +16,7 @@ import (
 	"github.com/grafana/grafana/pkg/bus"
 	"github.com/grafana/grafana/pkg/components/simplejson"
 	dboards "github.com/grafana/grafana/pkg/dashboards"
+	"github.com/grafana/grafana/pkg/infra/usagestats"
 	"github.com/grafana/grafana/pkg/models"
 	"github.com/grafana/grafana/pkg/services/alerting"
 	"github.com/grafana/grafana/pkg/services/dashboards"
@@ -86,9 +87,35 @@ type testState struct {
 	dashQueries []*models.GetDashboardQuery
 }
 
+type usageStatsMock struct {
+	t            *testing.T
+	metricsFuncs []usagestats.MetricsFunc
+}
+
+func (usm *usageStatsMock) RegisterMetricsFunc(fn usagestats.MetricsFunc) {
+	usm.metricsFuncs = append(usm.metricsFuncs, fn)
+}
+
+func (usm *usageStatsMock) GetUsageReport(_ context.Context) (usagestats.Report, error) {
+	all := make(map[string]interface{})
+	for _, fn := range usm.metricsFuncs {
+		fnMetrics, err := fn()
+		require.NoError(usm.t, err)
+
+		for name, value := range fnMetrics {
+			all[name] = value
+		}
+	}
+	return usagestats.Report{Metrics: all}, nil
+}
+
+func (usm *usageStatsMock) ShouldBeReported(_ string) bool {
+	return true
+}
+
 func newTestLive(t *testing.T) *live.GrafanaLive {
 	cfg := &setting.Cfg{AppURL: "http://localhost:3000/"}
-	gLive, err := live.ProvideService(nil, cfg, routing.NewRouteRegister(), nil, nil, nil, nil, sqlstore.InitTestDB(t))
+	gLive, err := live.ProvideService(nil, cfg, routing.NewRouteRegister(), nil, nil, nil, nil, sqlstore.InitTestDB(t), &usageStatsMock{t: t})
 	require.NoError(t, err)
 	return gLive
 }
diff --git a/pkg/infra/usagestats/service/service.go b/pkg/infra/usagestats/service/service.go
index 89247da7983..dd8fd32d7fd 100644
--- a/pkg/infra/usagestats/service/service.go
+++ b/pkg/infra/usagestats/service/service.go
@@ -12,7 +12,6 @@ import (
 	"github.com/grafana/grafana/pkg/login/social"
 	"github.com/grafana/grafana/pkg/plugins"
 	"github.com/grafana/grafana/pkg/services/alerting"
-	"github.com/grafana/grafana/pkg/services/live"
 	"github.com/grafana/grafana/pkg/services/sqlstore"
 	"github.com/grafana/grafana/pkg/setting"
 )
@@ -24,7 +23,6 @@ type UsageStats struct {
 	AlertingUsageStats alerting.UsageStatsQuerier
 	PluginManager      plugins.Manager
 	SocialService      social.Service
-	grafanaLive        *live.GrafanaLive
 	kvStore            *kvstore.NamespacedKVStore
 
 	log log.Logger
@@ -32,23 +30,12 @@ type UsageStats struct {
 	oauthProviders           map[string]bool
 	externalMetrics          []usagestats.MetricsFunc
 	concurrentUserStatsCache memoConcurrentUserStats
-	liveStats                liveUsageStats
 	startTime                time.Time
 }
 
-type liveUsageStats struct {
-	numClientsMax int
-	numClientsMin int
-	numClientsSum int
-	numUsersMax   int
-	numUsersMin   int
-	numUsersSum   int
-	sampleCount   int
-}
-
 func ProvideService(cfg *setting.Cfg, bus bus.Bus, sqlStore *sqlstore.SQLStore,
 	alertingStats alerting.UsageStatsQuerier, pluginManager plugins.Manager,
-	socialService social.Service, grafanaLive *live.GrafanaLive,
+	socialService social.Service,
 	kvStore kvstore.KVStore) *UsageStats {
 	s := &UsageStats{
 		Cfg:                cfg,
@@ -57,7 +44,6 @@ func ProvideService(cfg *setting.Cfg, bus bus.Bus, sqlStore *sqlstore.SQLStore,
 		AlertingUsageStats: alertingStats,
 		oauthProviders:     socialService.GetOAuthProviders(),
 		PluginManager:      pluginManager,
-		grafanaLive:        grafanaLive,
 		kvStore:            kvstore.WithNamespace(kvStore, 0, "infra.usagestats"),
 		log:                log.New("infra.usagestats"),
 		startTime:          time.Now(),
@@ -110,12 +96,8 @@ func (uss *UsageStats) Run(ctx context.Context) error {
 				nextSendInterval = sendInterval
 				sendReportTicker.Reset(nextSendInterval)
 			}
-
-			// always reset live stats every report tick
-			uss.resetLiveStats()
 		case <-updateStatsTicker.C:
 			uss.updateTotalStats()
-			uss.sampleLiveStats()
 		case <-ctx.Done():
 			return ctx.Err()
 		}
diff --git a/pkg/infra/usagestats/service/usage_stats.go b/pkg/infra/usagestats/service/usage_stats.go
index 3df4cb226c9..2175b077655 100644
--- a/pkg/infra/usagestats/service/usage_stats.go
+++ b/pkg/infra/usagestats/service/usage_stats.go
@@ -83,20 +83,6 @@ func (uss *UsageStats) GetUsageReport(ctx context.Context) (usagestats.Report, e
 	metrics["stats.folders_viewers_can_edit.count"] = statsQuery.Result.FoldersViewersCanEdit
 	metrics["stats.folders_viewers_can_admin.count"] = statsQuery.Result.FoldersViewersCanAdmin
 
-	liveUsersAvg := 0
-	liveClientsAvg := 0
-	if uss.liveStats.sampleCount > 0 {
-		liveUsersAvg = uss.liveStats.numUsersSum / uss.liveStats.sampleCount
-		liveClientsAvg = uss.liveStats.numClientsSum / uss.liveStats.sampleCount
-	}
-	metrics["stats.live_samples.count"] = uss.liveStats.sampleCount
-	metrics["stats.live_users_max.count"] = uss.liveStats.numUsersMax
-	metrics["stats.live_users_min.count"] = uss.liveStats.numUsersMin
-	metrics["stats.live_users_avg.count"] = liveUsersAvg
-	metrics["stats.live_clients_max.count"] = uss.liveStats.numClientsMax
-	metrics["stats.live_clients_min.count"] = uss.liveStats.numClientsMin
-	metrics["stats.live_clients_avg.count"] = liveClientsAvg
-
 	ossEditionCount := 1
 	enterpriseEditionCount := 0
 	if uss.Cfg.IsEnterprise {
@@ -323,34 +309,6 @@ var sendUsageStats = func(uss *UsageStats, data *bytes.Buffer) {
 	}()
 }
 
-func (uss *UsageStats) sampleLiveStats() {
-	current := uss.grafanaLive.UsageStats()
-
-	uss.liveStats.sampleCount++
-	uss.liveStats.numClientsSum += current.NumClients
-	uss.liveStats.numUsersSum += current.NumUsers
-
-	if current.NumClients > uss.liveStats.numClientsMax {
-		uss.liveStats.numClientsMax = current.NumClients
-	}
-
-	if current.NumClients < uss.liveStats.numClientsMin {
-		uss.liveStats.numClientsMin = current.NumClients
-	}
-
-	if current.NumUsers > uss.liveStats.numUsersMax {
-		uss.liveStats.numUsersMax = current.NumUsers
-	}
-
-	if current.NumUsers < uss.liveStats.numUsersMin {
-		uss.liveStats.numUsersMin = current.NumUsers
-	}
-}
-
-func (uss *UsageStats) resetLiveStats() {
-	uss.liveStats = liveUsageStats{}
-}
-
 func (uss *UsageStats) updateTotalStats() {
 	if !uss.Cfg.MetricsEndpointEnabled || uss.Cfg.MetricsEndpointDisableTotalStats {
 		return
diff --git a/pkg/infra/usagestats/service/usage_stats_test.go b/pkg/infra/usagestats/service/usage_stats_test.go
index e6114aa836e..22eaf3f1fcd 100644
--- a/pkg/infra/usagestats/service/usage_stats_test.go
+++ b/pkg/infra/usagestats/service/usage_stats_test.go
@@ -11,7 +11,6 @@ import (
 	"testing"
 	"time"
 
-	"github.com/grafana/grafana/pkg/api/routing"
 	"github.com/grafana/grafana/pkg/bus"
 	"github.com/grafana/grafana/pkg/components/simplejson"
 	"github.com/grafana/grafana/pkg/infra/kvstore"
@@ -21,7 +20,6 @@ import (
 	"github.com/grafana/grafana/pkg/plugins"
 	"github.com/grafana/grafana/pkg/plugins/manager"
 	"github.com/grafana/grafana/pkg/services/alerting"
-	"github.com/grafana/grafana/pkg/services/live"
 	"github.com/grafana/grafana/pkg/services/sqlstore"
 	"github.com/grafana/grafana/pkg/setting"
 	"github.com/stretchr/testify/assert"
@@ -648,16 +646,8 @@ func createService(t *testing.T, cfg setting.Cfg) *UsageStats {
 		AlertingUsageStats: &alertingUsageMock{},
 		externalMetrics:    make([]usagestats.MetricsFunc, 0),
 		PluginManager:      &fakePluginManager{},
-		grafanaLive:        newTestLive(t),
 		kvStore:            kvstore.WithNamespace(kvstore.ProvideService(sqlStore), 0, "infra.usagestats"),
 		log:                log.New("infra.usagestats"),
 		startTime:          time.Now().Add(-1 * time.Minute),
 	}
 }
-
-func newTestLive(t *testing.T) *live.GrafanaLive {
-	cfg := &setting.Cfg{AppURL: "http://localhost:3000/"}
-	gLive, err := live.ProvideService(nil, cfg, routing.NewRouteRegister(), nil, nil, nil, nil, sqlstore.InitTestDB(t))
-	require.NoError(t, err)
-	return gLive
-}
diff --git a/pkg/services/live/live.go b/pkg/services/live/live.go
index 5f61a0c8f2e..33dda1da53b 100644
--- a/pkg/services/live/live.go
+++ b/pkg/services/live/live.go
@@ -11,11 +11,17 @@ import (
 	"sync"
 	"time"
 
+	"github.com/centrifugal/centrifuge"
+	"github.com/go-redis/redis/v8"
+	"github.com/gobwas/glob"
+	"github.com/grafana/grafana-plugin-sdk-go/backend"
+	"github.com/grafana/grafana-plugin-sdk-go/live"
 	"github.com/grafana/grafana/pkg/api/dtos"
 	"github.com/grafana/grafana/pkg/api/response"
 	"github.com/grafana/grafana/pkg/api/routing"
 	"github.com/grafana/grafana/pkg/infra/localcache"
 	"github.com/grafana/grafana/pkg/infra/log"
+	"github.com/grafana/grafana/pkg/infra/usagestats"
 	"github.com/grafana/grafana/pkg/middleware"
 	"github.com/grafana/grafana/pkg/models"
 	"github.com/grafana/grafana/pkg/plugins/manager"
@@ -35,12 +41,7 @@ import (
 	"github.com/grafana/grafana/pkg/setting"
 	"github.com/grafana/grafana/pkg/tsdb/cloudwatch"
 	"github.com/grafana/grafana/pkg/util"
-
-	"github.com/centrifugal/centrifuge"
-	"github.com/go-redis/redis/v8"
-	"github.com/gobwas/glob"
-	"github.com/grafana/grafana-plugin-sdk-go/backend"
-	"github.com/grafana/grafana-plugin-sdk-go/live"
+	"golang.org/x/sync/errgroup"
 	"gopkg.in/macaron.v1"
 )
 
@@ -59,7 +60,8 @@ type CoreGrafanaScope struct {
 
 func ProvideService(plugCtxProvider *plugincontext.Provider, cfg *setting.Cfg, routeRegister routing.RouteRegister,
 	logsService *cloudwatch.LogsService, pluginManager *manager.PluginManager, cacheService *localcache.CacheService,
-	dataSourceCache datasources.CacheService, sqlStore *sqlstore.SQLStore) (*GrafanaLive, error) {
+	dataSourceCache datasources.CacheService, sqlStore *sqlstore.SQLStore,
+	usageStatsService usagestats.Service) (*GrafanaLive, error) {
 	g := &GrafanaLive{
 		Cfg:                   cfg,
 		PluginContextProvider: plugCtxProvider,
@@ -73,6 +75,7 @@ func ProvideService(plugCtxProvider *plugincontext.Provider, cfg *setting.Cfg, r
 		GrafanaScope: CoreGrafanaScope{
 			Features: make(map[string]models.ChannelHandlerFactory),
 		},
+		usageStatsService: usageStatsService,
 	}
 
 	logger.Debug("GrafanaLive initialization", "ha", g.IsHA())
@@ -325,6 +328,8 @@ func ProvideService(plugCtxProvider *plugincontext.Provider, cfg *setting.Cfg, r
 		group.Get("/push/:streamId", g.pushWebsocketHandler)
 	}, middleware.ReqOrgAdmin)
 
+	g.registerUsageMetrics()
+
 	return g, nil
 }
 
@@ -364,11 +369,9 @@ type GrafanaLive struct {
 	contextGetter    *liveplugin.ContextGetter
 	runStreamManager *runstream.Manager
 	storage          *database.Storage
-}
 
-type UsageStats struct {
-	NumClients int
-	NumUsers   int
+	usageStatsService usagestats.Service
+	usageStats        usageStats
 }
 
 func (g *GrafanaLive) getStreamPlugin(pluginID string) (backend.StreamHandler, error) {
@@ -384,11 +387,30 @@ func (g *GrafanaLive) getStreamPlugin(pluginID string) (backend.StreamHandler, e
 }
 
 func (g *GrafanaLive) Run(ctx context.Context) error {
+	eGroup, eCtx := errgroup.WithContext(ctx)
+
+	eGroup.Go(func() error {
+		updateStatsTicker := time.NewTicker(time.Minute * 30)
+		defer updateStatsTicker.Stop()
+
+		for {
+			select {
+			case <-updateStatsTicker.C:
+				g.sampleLiveStats()
+			case <-ctx.Done():
+				return ctx.Err()
+			}
+		}
+	})
+
 	if g.runStreamManager != nil {
 		// Only run stream manager if GrafanaLive properly initialized.
-		return g.runStreamManager.Run(ctx)
+		eGroup.Go(func() error {
+			return g.runStreamManager.Run(eCtx)
+		})
 	}
-	return nil
+
+	return eGroup.Wait()
 }
 
 func (g *GrafanaLive) ChannelRuleStorage() pipeline.RuleStorage {
@@ -781,13 +803,6 @@ func (g *GrafanaLive) ClientCount(orgID int64, channel string) (int, error) {
 	return len(p.Presence), nil
 }
 
-func (g *GrafanaLive) UsageStats() UsageStats {
-	clients := g.node.Hub().NumClients()
-	users := g.node.Hub().NumUsers()
-
-	return UsageStats{NumClients: clients, NumUsers: users}
-}
-
 func (g *GrafanaLive) HandleHTTPPublish(ctx *models.ReqContext, cmd dtos.LivePublishCmd) response.Response {
 	addr, err := live.ParseChannel(cmd.Channel)
 	if err != nil {
@@ -990,3 +1005,64 @@ func handleLog(msg centrifuge.LogEntry) {
 		loggerCF.Debug(msg.Message, arr...)
 	}
 }
+
+func (g *GrafanaLive) sampleLiveStats() {
+	numClients := g.node.Hub().NumClients()
+	numUsers := g.node.Hub().NumUsers()
+
+	g.usageStats.sampleCount++
+	g.usageStats.numClientsSum += numClients
+	g.usageStats.numUsersSum += numUsers
+
+	if numClients > g.usageStats.numClientsMax {
+		g.usageStats.numClientsMax = numClients
+	}
+
+	if numClients < g.usageStats.numClientsMin {
+		g.usageStats.numClientsMin = numClients
+	}
+
+	if numUsers > g.usageStats.numUsersMax {
+		g.usageStats.numUsersMax = numUsers
+	}
+
+	if numUsers < g.usageStats.numUsersMin {
+		g.usageStats.numUsersMin = numUsers
+	}
+}
+
+func (g *GrafanaLive) registerUsageMetrics() {
+	g.usageStatsService.RegisterMetricsFunc(func() (map[string]interface{}, error) {
+		liveUsersAvg := 0
+		liveClientsAvg := 0
+
+		if g.usageStats.sampleCount > 0 {
+			liveUsersAvg = g.usageStats.numUsersSum / g.usageStats.sampleCount
+			liveClientsAvg = g.usageStats.numClientsSum / g.usageStats.sampleCount
+		}
+
+		metrics := map[string]interface{}{
+			"stats.live_samples.count":     g.usageStats.sampleCount,
+			"stats.live_users_max.count":   g.usageStats.numUsersMax,
+			"stats.live_users_min.count":   g.usageStats.numUsersMin,
+			"stats.live_users_avg.count":   liveUsersAvg,
+			"stats.live_clients_max.count": g.usageStats.numClientsMax,
+			"stats.live_clients_min.count": g.usageStats.numClientsMin,
+			"stats.live_clients_avg.count": liveClientsAvg,
+		}
+
+		g.usageStats = usageStats{}
+
+		return metrics, nil
+	})
+}
+
+type usageStats struct {
+	numClientsMax int
+	numClientsMin int
+	numClientsSum int
+	numUsersMax   int
+	numUsersMin   int
+	numUsersSum   int
+	sampleCount   int
+}