diff --git a/pkg/services/alerting/notifiers/kafka.go b/pkg/services/alerting/notifiers/kafka.go
new file mode 100644
index 00000000000..52bbcd74b9e
--- /dev/null
+++ b/pkg/services/alerting/notifiers/kafka.go
@@ -0,0 +1,120 @@
+package notifiers
+
+import (
+	"strconv"
+
+	"fmt"
+
+	"github.com/grafana/grafana/pkg/bus"
+	"github.com/grafana/grafana/pkg/components/simplejson"
+	"github.com/grafana/grafana/pkg/log"
+	m "github.com/grafana/grafana/pkg/models"
+	"github.com/grafana/grafana/pkg/services/alerting"
+)
+
+func init() {
+	alerting.RegisterNotifier(&alerting.NotifierPlugin{
+		Type:        "kafka",
+		Name:        "Kafka REST Proxy",
+		Description: "Sends notifications to Kafka Rest Proxy",
+		Factory:     NewKafkaNotifier,
+		OptionsTemplate: `
+      <h3 class="page-heading">Kafka settings</h3>
+      <div class="gf-form">
+        <span class="gf-form-label width-14">Kafka REST Proxy</span>
+        <input type="text" required class="gf-form-input max-width-22" ng-model="ctrl.model.settings.kafkaRestProxy" placeholder="http://localhost:8082"></input>
+      </div>
+      <div class="gf-form">
+        <span class="gf-form-label width-14">Topic</span>
+        <input type="text" required class="gf-form-input max-width-22" ng-model="ctrl.model.settings.kafkaTopic" placeholder="topic1"></input>
+      </div>
+    `,
+	})
+}
+
+func NewKafkaNotifier(model *m.AlertNotification) (alerting.Notifier, error) {
+	endpoint := model.Settings.Get("kafkaRestProxy").MustString()
+	if endpoint == "" {
+		return nil, alerting.ValidationError{Reason: "Could not find kafka rest proxy endpoint property in settings"}
+	}
+	topic := model.Settings.Get("kafkaTopic").MustString()
+        if topic == "" {
+                return nil, alerting.ValidationError{Reason: "Could not find kafka topic property in settings"}
+        }
+
+	return &KafkaNotifier{
+		NotifierBase: NewNotifierBase(model.Id, model.IsDefault, model.Name, model.Type, model.Settings),
+		Endpoint:     endpoint,
+		Topic:        topic,
+		log:          log.New("alerting.notifier.kafka"),
+	}, nil
+}
+
+type KafkaNotifier struct {
+	NotifierBase
+	Endpoint    string
+	Topic       string
+	log         log.Logger
+}
+
+func (this *KafkaNotifier) Notify(evalContext *alerting.EvalContext) error {
+
+	state := evalContext.Rule.State
+
+	customData := "Triggered metrics:\n\n"
+	for _, evt := range evalContext.EvalMatches {
+		customData = customData + fmt.Sprintf("%s: %v\n", evt.Metric, evt.Value)
+	}
+
+	this.log.Info("Notifying Kafka", "alert_state", state)
+
+	recordJSON := simplejson.New()
+	records := make([]interface{}, 1)
+
+	bodyJSON := simplejson.New()
+	bodyJSON.Set("description", evalContext.Rule.Name+" - "+evalContext.Rule.Message)
+	bodyJSON.Set("client", "Grafana")
+	bodyJSON.Set("details", customData)
+	bodyJSON.Set("incident_key", "alertId-"+strconv.FormatInt(evalContext.Rule.Id, 10))
+
+	ruleUrl, err := evalContext.GetRuleUrl()
+	if err != nil {
+		this.log.Error("Failed get rule link", "error", err)
+		return err
+	}
+	bodyJSON.Set("client_url", ruleUrl)
+
+	if evalContext.ImagePublicUrl != "" {
+		contexts := make([]interface{}, 1)
+		imageJSON := simplejson.New()
+		imageJSON.Set("type", "image")
+		imageJSON.Set("src", evalContext.ImagePublicUrl)
+		contexts[0] = imageJSON
+		bodyJSON.Set("contexts", contexts)
+	}
+
+	valueJSON := simplejson.New()
+	valueJSON.Set("value", bodyJSON)
+	records[0] = valueJSON
+	recordJSON.Set("records", records)
+	body, _ := recordJSON.MarshalJSON()
+
+	topicUrl := this.Endpoint+"/topics/"+this.Topic
+
+	cmd := &m.SendWebhookSync{
+		Url:        topicUrl,
+		Body:       string(body),
+		HttpMethod: "POST",
+		HttpHeader: map[string]string{
+                        "Content-Type":  "application/vnd.kafka.json.v2+json",
+                        "Accept": "application/vnd.kafka.v2+json",
+                },
+	}
+
+	if err := bus.DispatchCtx(evalContext.Ctx, cmd); err != nil {
+		this.log.Error("Failed to send notification to Kafka", "error", err, "body", string(body))
+		return err
+	}
+
+	return nil
+}
diff --git a/public/app/features/alerting/alert_tab_ctrl.ts b/public/app/features/alerting/alert_tab_ctrl.ts
index 677eec31060..25c23580ed7 100644
--- a/public/app/features/alerting/alert_tab_ctrl.ts
+++ b/public/app/features/alerting/alert_tab_ctrl.ts
@@ -94,6 +94,7 @@ export class AlertTabCtrl {
       case "opsgenie": return "fa fa-bell";
       case "hipchat": return "fa fa-mail-forward";
       case "pushover": return "fa fa-mobile";
+      case "kafka": return "fa fa-random";
     }
     return 'fa fa-bell';
   }