diff --git a/public/app/features/alerting/unified/components/amroutes/AmRoutesExpandedForm.tsx b/public/app/features/alerting/unified/components/amroutes/AmRoutesExpandedForm.tsx
index 5a4e64b7696..1aa1871891c 100644
--- a/public/app/features/alerting/unified/components/amroutes/AmRoutesExpandedForm.tsx
+++ b/public/app/features/alerting/unified/components/amroutes/AmRoutesExpandedForm.tsx
@@ -54,21 +54,21 @@ export const AmRoutesExpandedForm: FC<AmRoutesExpandedFormProps> = ({ onCancel,
           <FieldArray name="matchers" control={control}>
             {({ fields, append, remove }) => (
               <>
-                <div>Matchers</div>
+                <div>Matching labels</div>
                 <div className={styles.matchersContainer}>
                   {fields.map((field, index) => {
                     const localPath = `matchers[${index}]`;
-
                     return (
                       <HorizontalGroup key={field.id} align="flex-start">
                         <Field
-                          label="Name"
+                          label="Label"
                           invalid={!!errors.matchers?.[index]?.name}
                           error={errors.matchers?.[index]?.name?.message}
                         >
                           <Input
                             {...register(`${localPath}.name`, { required: 'Field is required' })}
                             defaultValue={field.name}
+                            placeholder="label"
                           />
                         </Field>
                         <Field
@@ -79,6 +79,7 @@ export const AmRoutesExpandedForm: FC<AmRoutesExpandedFormProps> = ({ onCancel,
                           <Input
                             {...register(`${localPath}.value`, { required: 'Field is required' })}
                             defaultValue={field.value}
+                            placeholder="value"
                           />
                         </Field>
                         <Field className={styles.matcherRegexField} label="Regex">
diff --git a/public/app/features/alerting/unified/components/amroutes/AmRoutesExpandedRead.tsx b/public/app/features/alerting/unified/components/amroutes/AmRoutesExpandedRead.tsx
index 17462080798..4c918b98c63 100644
--- a/public/app/features/alerting/unified/components/amroutes/AmRoutesExpandedRead.tsx
+++ b/public/app/features/alerting/unified/components/amroutes/AmRoutesExpandedRead.tsx
@@ -38,30 +38,34 @@ export const AmRoutesExpandedRead: FC<AmRoutesExpandedReadProps> = ({ onChange,
       <div className={gridStyles.valueCell}>{repeatInterval}</div>
       <div className={gridStyles.titleCell}>Nested policies</div>
       <div className={gridStyles.valueCell}>
-        <AmRoutesTable
-          isAddMode={isAddMode}
-          onCancelAdd={() => {
-            setIsAddMode(false);
-            setSubroutes((subroutes) => {
-              const newSubroutes = [...subroutes];
-              newSubroutes.pop();
-
-              return newSubroutes;
-            });
-          }}
-          onChange={(newRoutes) => {
-            onChange({
-              ...routes,
-              routes: newRoutes,
-            });
-
-            if (isAddMode) {
+        {!!subroutes.length ? (
+          <AmRoutesTable
+            isAddMode={isAddMode}
+            onCancelAdd={() => {
               setIsAddMode(false);
-            }
-          }}
-          receivers={receivers}
-          routes={subroutes}
-        />
+              setSubroutes((subroutes) => {
+                const newSubroutes = [...subroutes];
+                newSubroutes.pop();
+
+                return newSubroutes;
+              });
+            }}
+            onChange={(newRoutes) => {
+              onChange({
+                ...routes,
+                routes: newRoutes,
+              });
+
+              if (isAddMode) {
+                setIsAddMode(false);
+              }
+            }}
+            receivers={receivers}
+            routes={subroutes}
+          />
+        ) : (
+          <p>No nested policies configured.</p>
+        )}
         {!isAddMode && (
           <Button
             className={styles.addNestedRoutingBtn}
diff --git a/public/app/features/alerting/unified/components/amroutes/AmRoutesTable.tsx b/public/app/features/alerting/unified/components/amroutes/AmRoutesTable.tsx
index a0254651a7e..811f512add1 100644
--- a/public/app/features/alerting/unified/components/amroutes/AmRoutesTable.tsx
+++ b/public/app/features/alerting/unified/components/amroutes/AmRoutesTable.tsx
@@ -65,7 +65,7 @@ export const AmRoutesTable: FC<AmRoutesTableProps> = ({ isAddMode, onCancelAdd,
   const cols: RouteTableColumnProps[] = [
     {
       id: 'matchingCriteria',
-      label: 'Matching criteria',
+      label: 'Matching labels',
       // eslint-disable-next-line react/display-name
       renderCell: (item) => <Matchers matchers={item.data.matchers} />,
       size: 10,
diff --git a/public/app/features/alerting/unified/components/receivers/ReceiversTable.tsx b/public/app/features/alerting/unified/components/receivers/ReceiversTable.tsx
index ede2423a54c..09b9c5275c4 100644
--- a/public/app/features/alerting/unified/components/receivers/ReceiversTable.tsx
+++ b/public/app/features/alerting/unified/components/receivers/ReceiversTable.tsx
@@ -3,7 +3,7 @@ import { AlertManagerCortexConfig } from 'app/plugins/datasource/alertmanager/ty
 import React, { FC, useMemo, useState } from 'react';
 import { useUnifiedAlertingSelector } from '../../hooks/useUnifiedAlertingSelector';
 import { getAlertTableStyles } from '../../styles/table';
-import { extractReadableNotifierTypes } from '../../utils/receivers';
+import { extractNotifierTypeCounts } from '../../utils/receivers';
 import { ActionIcon } from '../rules/ActionIcon';
 import { ReceiversSection } from './ReceiversSection';
 import { makeAMLink } from '../../utils/misc';
@@ -48,7 +48,14 @@ export const ReceiversTable: FC<Props> = ({ config, alertManagerName }) => {
     () =>
       config.alertmanager_config.receivers?.map((receiver) => ({
         name: receiver.name,
-        types: extractReadableNotifierTypes(receiver, grafanaNotifiers.result ?? []),
+        types: Object.entries(extractNotifierTypeCounts(receiver, grafanaNotifiers.result ?? [])).map(
+          ([type, count]) => {
+            if (count > 1) {
+              return `${type} (${count})`;
+            }
+            return type;
+          }
+        ),
       })) ?? [],
     [config, grafanaNotifiers.result]
   );
diff --git a/public/app/features/alerting/unified/components/rule-editor/AlertRuleForm.tsx b/public/app/features/alerting/unified/components/rule-editor/AlertRuleForm.tsx
index 4aa39a82d1e..d90e6564e65 100644
--- a/public/app/features/alerting/unified/components/rule-editor/AlertRuleForm.tsx
+++ b/public/app/features/alerting/unified/components/rule-editor/AlertRuleForm.tsx
@@ -66,8 +66,14 @@ export const AlertRuleForm: FC<Props> = ({ existing }) => {
         values: {
           ...defaultValues,
           ...values,
-          annotations: values.annotations?.filter(({ key, value }) => !!key && !!value) ?? [],
-          labels: values.labels?.filter(({ key }) => !!key) ?? [],
+          annotations:
+            values.annotations
+              ?.map(({ key, value }) => ({ key: key.trim(), value: value.trim() }))
+              .filter(({ key, value }) => !!key && !!value) ?? [],
+          labels:
+            values.labels
+              ?.map(({ key, value }) => ({ key: key.trim(), value: value.trim() }))
+              .filter(({ key }) => !!key) ?? [],
         },
         existing,
         redirectOnSave: exitOnSave ? returnTo : undefined,
diff --git a/public/app/features/alerting/unified/components/rules/AlertInstanceDetails.tsx b/public/app/features/alerting/unified/components/rules/AlertInstanceDetails.tsx
index cdd5c5ba0cb..6d4443da42d 100644
--- a/public/app/features/alerting/unified/components/rules/AlertInstanceDetails.tsx
+++ b/public/app/features/alerting/unified/components/rules/AlertInstanceDetails.tsx
@@ -8,7 +8,7 @@ interface Props {
 }
 
 export const AlertInstanceDetails: FC<Props> = ({ instance }) => {
-  const annotations = Object.entries(instance.annotations || {}) || [];
+  const annotations = (Object.entries(instance.annotations || {}) || []).filter(([_, value]) => !!value.trim());
 
   return (
     <div>
diff --git a/public/app/features/alerting/unified/components/rules/RuleDetails.tsx b/public/app/features/alerting/unified/components/rules/RuleDetails.tsx
index 4c1bea8ac10..1af71cb9453 100644
--- a/public/app/features/alerting/unified/components/rules/RuleDetails.tsx
+++ b/public/app/features/alerting/unified/components/rules/RuleDetails.tsx
@@ -24,7 +24,7 @@ export const RuleDetails: FC<Props> = ({ rule, rulesSource }) => {
 
   const { promRule } = rule;
 
-  const annotations = Object.entries(rule.annotations);
+  const annotations = Object.entries(rule.annotations).filter(([_, value]) => !!value.trim());
 
   const dataSources: Array<{ name: string; icon?: string }> = useMemo(() => {
     if (isCloudRulesSource(rulesSource)) {
diff --git a/public/app/features/alerting/unified/components/rules/RuleState.tsx b/public/app/features/alerting/unified/components/rules/RuleState.tsx
index b00046ff2b3..85427dc3a79 100644
--- a/public/app/features/alerting/unified/components/rules/RuleState.tsx
+++ b/public/app/features/alerting/unified/components/rules/RuleState.tsx
@@ -2,7 +2,7 @@ import { css } from '@emotion/css';
 import { GrafanaTheme2, intervalToAbbreviatedDurationString } from '@grafana/data';
 import { HorizontalGroup, Spinner, useStyles2 } from '@grafana/ui';
 import { CombinedRule } from 'app/types/unified-alerting';
-import { PromAlertingRuleState } from 'app/types/unified-alerting-dto';
+import { GrafanaAlertState, PromAlertingRuleState } from 'app/types/unified-alerting-dto';
 import React, { FC, useMemo } from 'react';
 import { isAlertingRule, isRecordingRule } from '../../utils/rules';
 import { AlertStateTag } from './AlertStateTag';
@@ -27,7 +27,7 @@ export const RuleState: FC<Props> = ({ rule, isDeleting, isCreating }) => {
     ) {
       // find earliest alert
       const firstActiveAt = promRule.alerts.reduce((prev, alert) => {
-        if (alert.activeAt) {
+        if (alert.activeAt && alert.state !== GrafanaAlertState.Normal) {
           const activeAt = new Date(alert.activeAt);
           if (prev === null || prev.getTime() > activeAt.getTime()) {
             return activeAt;
@@ -36,7 +36,7 @@ export const RuleState: FC<Props> = ({ rule, isDeleting, isCreating }) => {
         return prev;
       }, null as Date | null);
 
-      // caclulate time elapsed from earliest alert
+      // calculate time elapsed from earliest alert
       if (firstActiveAt) {
         return (
           <span title={String(firstActiveAt)} className={style.for}>
diff --git a/public/app/features/alerting/unified/components/silences/MatchersField.tsx b/public/app/features/alerting/unified/components/silences/MatchersField.tsx
index 7c2c9bb3c08..e49d4fab774 100644
--- a/public/app/features/alerting/unified/components/silences/MatchersField.tsx
+++ b/public/app/features/alerting/unified/components/silences/MatchersField.tsx
@@ -21,15 +21,14 @@ const MatchersField: FC<Props> = ({ className }) => {
 
   return (
     <div className={cx(className, styles.wrapper)}>
-      <Field label="Matchers" required>
+      <Field label="Matching labels" required>
         <div>
           <div className={styles.matchers}>
             {matchers.map((matcher, index) => {
-              console.log(matcher);
               return (
                 <div className={styles.row} key={`${matcher.id}`}>
                   <Field
-                    label="Name"
+                    label="Label"
                     invalid={!!errors?.matchers?.[index]?.name}
                     error={errors?.matchers?.[index]?.name?.message}
                   >
@@ -38,7 +37,7 @@ const MatchersField: FC<Props> = ({ className }) => {
                         required: { value: true, message: 'Required.' },
                       })}
                       defaultValue={matcher.name}
-                      placeholder="name"
+                      placeholder="label"
                     />
                   </Field>
                   <Field
diff --git a/public/app/features/alerting/unified/components/silences/SilencesTable.tsx b/public/app/features/alerting/unified/components/silences/SilencesTable.tsx
index dae086effa1..5a3ccd90e84 100644
--- a/public/app/features/alerting/unified/components/silences/SilencesTable.tsx
+++ b/public/app/features/alerting/unified/components/silences/SilencesTable.tsx
@@ -48,7 +48,7 @@ const SilencesTable: FC<Props> = ({ silences, alertManagerAlerts, alertManagerSo
               <tr>
                 <th />
                 <th>State</th>
-                <th>Matchers</th>
+                <th>Matching labels</th>
                 <th>Alerts</th>
                 <th>Schedule</th>
                 {contextSrv.isEditor && <th>Action</th>}
diff --git a/public/app/features/alerting/unified/utils/receivers.ts b/public/app/features/alerting/unified/utils/receivers.ts
index cc2f026b243..44f0d8a7e89 100644
--- a/public/app/features/alerting/unified/utils/receivers.ts
+++ b/public/app/features/alerting/unified/utils/receivers.ts
@@ -3,29 +3,43 @@ import { GrafanaManagedReceiverConfig, Receiver } from 'app/plugins/datasource/a
 import { NotifierDTO } from 'app/types';
 import { capitalize } from 'lodash';
 
-// extract readable notifier types that are in use for a receiver, eg ['Slack', 'Email', 'PagerDuty']
-export function extractReadableNotifierTypes(receiver: Receiver, grafanaNotifiers: NotifierDTO[]): string[] {
-  return [
-    // grafana specific receivers
-    ...getReadabaleGrafanaNotifierTypes(receiver.grafana_managed_receiver_configs ?? [], grafanaNotifiers),
-    // cortex alert manager receivers
-    ...getReadableCortexAlertManagerNotifierTypes(receiver),
-  ];
+// extract notifier type name to count map, eg { Slack: 1, Email: 2 }
+
+type NotifierTypeCounts = Record<string, number>; // name : count
+
+export function extractNotifierTypeCounts(receiver: Receiver, grafanaNotifiers: NotifierDTO[]): NotifierTypeCounts {
+  if (receiver['grafana_managed_receiver_configs']) {
+    return getGrafanaNotifierTypeCounts(receiver.grafana_managed_receiver_configs ?? [], grafanaNotifiers);
+  }
+  return getCortexAlertManagerNotifierTypeCounts(receiver);
 }
 
-function getReadableCortexAlertManagerNotifierTypes(receiver: Receiver): string[] {
+function getCortexAlertManagerNotifierTypeCounts(receiver: Receiver): NotifierTypeCounts {
   return Object.entries(receiver)
     .filter(([key]) => key !== 'grafana_managed_receiver_configs' && key.endsWith('_configs')) // filter out only properties that are alert manager notifier
     .filter(([_, value]) => Array.isArray(value) && !!value.length) // check that there are actually notifiers of this type configured
-    .map(([key]) => key.replace('_configs', '')) // remove the `_config` part from the key, making it intto a notifier name
-    .map((type) => receiverTypeNames[type] ?? capitalize(type)); // either map to readable name or, failing that, capitalize
+    .reduce<NotifierTypeCounts>((acc, [key, value]) => {
+      const type = key.replace('_configs', ''); // remove the `_config` part from the key, making it intto a notifier name
+      const name = receiverTypeNames[type] ?? capitalize(type);
+      return {
+        ...acc,
+        [name]: (acc[name] ?? 0) + (Array.isArray(value) ? value.length : 1),
+      };
+    }, {});
 }
 
-function getReadabaleGrafanaNotifierTypes(
+function getGrafanaNotifierTypeCounts(
   configs: GrafanaManagedReceiverConfig[],
   grafanaNotifiers: NotifierDTO[]
-): string[] {
+): NotifierTypeCounts {
   return configs
     .map((recv) => recv.type) // extract types from config
-    .map((type) => grafanaNotifiers.find((r) => r.type === type)?.name ?? capitalize(type)); // get readable name from notifier cofnig, or if not available, just capitalize
+    .map((type) => grafanaNotifiers.find((r) => r.type === type)?.name ?? capitalize(type)) // get readable name from notifier cofnig, or if not available, just capitalize
+    .reduce<NotifierTypeCounts>(
+      (acc, type) => ({
+        ...acc,
+        [type]: (acc[type] ?? 0) + 1,
+      }),
+      {}
+    );
 }