diff --git a/public/app/features/alerting/unified/hooks/useFolder.test.ts b/public/app/features/alerting/unified/hooks/useFolder.test.ts
new file mode 100644
index 00000000000..3c480cb464a
--- /dev/null
+++ b/public/app/features/alerting/unified/hooks/useFolder.test.ts
@@ -0,0 +1,27 @@
+import { mockFolder } from '../mocks';
+
+import { stringifyFolder } from './useFolder';
+
+describe('with slashes', () => {
+  it('should correctly stringify a folder', () => {
+    const folder = mockFolder({ title: 'my/folder' });
+    expect(stringifyFolder(folder)).toEqual('my\\/folder');
+  });
+
+  it('should correctly stringify a nested folder', () => {
+    const folder = mockFolder({ title: 'my/folder', parents: [mockFolder({ title: 'parent/slash' })] });
+    expect(stringifyFolder(folder)).toEqual('parent\\/slash/my\\/folder');
+  });
+});
+
+describe('without slashes', () => {
+  it('should correctly stringify a folder', () => {
+    const folder = mockFolder({ title: 'my folder' });
+    expect(stringifyFolder(folder)).toEqual('my folder');
+  });
+
+  it('should correctly stringify a nested folder', () => {
+    const folder = mockFolder({ title: 'my folder', parents: [mockFolder({ title: 'my parent' })] });
+    expect(stringifyFolder(folder)).toEqual('my parent/my folder');
+  });
+});
diff --git a/public/app/features/alerting/unified/hooks/useFolder.ts b/public/app/features/alerting/unified/hooks/useFolder.ts
index e4fcd3882f8..8939ae8ad4c 100644
--- a/public/app/features/alerting/unified/hooks/useFolder.ts
+++ b/public/app/features/alerting/unified/hooks/useFolder.ts
@@ -34,5 +34,11 @@ export function useFolder(uid?: string): ReturnBag {
 }
 
 export function stringifyFolder({ title, parents }: FolderDTO) {
-  return parents && parents?.length ? [...parents.map((p) => p.title), title].join('/') : title;
+  return parents && parents?.length
+    ? [...parents.map((p) => p.title), title].map(encodeTitle).join('/')
+    : encodeTitle(title);
+}
+
+export function encodeTitle(title: string): string {
+  return title.replaceAll('/', '\\/');
 }