diff --git a/packages/grafana-ui/src/components/Logs/LogDetails.tsx b/packages/grafana-ui/src/components/Logs/LogDetails.tsx
index 9d77a159a5d..da4a6b93747 100644
--- a/packages/grafana-ui/src/components/Logs/LogDetails.tsx
+++ b/packages/grafana-ui/src/components/Logs/LogDetails.tsx
@@ -18,16 +18,10 @@ import { getLogRowStyles } from './getLogRowStyles';
 import { stylesFactory } from '../../themes/stylesFactory';
 import { selectThemeVariant } from '../../themes/selectThemeVariant';
 
+import { parseMessage, FieldDef } from './logParser';
+
 //Components
 import { LogDetailsRow } from './LogDetailsRow';
-import { MAX_CHARACTERS } from './LogRowMessage';
-
-type FieldDef = {
-  key: string;
-  value: string;
-  links?: Array<LinkModel<Field>>;
-  fieldIndex?: number;
-};
 
 export interface Props extends Themeable {
   row: LogRowModel;
@@ -39,6 +33,9 @@ export interface Props extends Themeable {
   onClickFilterLabel?: (key: string, value: string) => void;
   onClickFilterOutLabel?: (key: string, value: string) => void;
   getFieldLinks?: (field: Field, rowIndex: number) => Array<LinkModel<Field>>;
+  showParsedFields?: string[];
+  onClickShowParsedField?: (key: string) => void;
+  onClickHideParsedField?: (key: string) => void;
 }
 
 const getStyles = stylesFactory((theme: GrafanaTheme) => {
@@ -64,25 +61,6 @@ const getStyles = stylesFactory((theme: GrafanaTheme) => {
 class UnThemedLogDetails extends PureComponent<Props> {
   getParser = memoizeOne(getParser);
 
-  parseMessage = memoizeOne((rowEntry): FieldDef[] => {
-    if (rowEntry.length > MAX_CHARACTERS) {
-      return [];
-    }
-    const parser = this.getParser(rowEntry);
-    if (!parser) {
-      return [];
-    }
-    // Use parser to highlight detected fields
-    const parsedFields = parser.getFields(rowEntry);
-    const fields = parsedFields.map(field => {
-      const key = parser.getLabelFromField(field);
-      const value = parser.getValueFromField(field);
-      return { key, value };
-    });
-
-    return fields;
-  });
-
   getDerivedFields = memoizeOne((row: LogRowModel): FieldDef[] => {
     return (
       row.dataFrame.fields
@@ -117,7 +95,7 @@ class UnThemedLogDetails extends PureComponent<Props> {
    * setup in data source config.
    */
   getAllFields = memoizeOne((row: LogRowModel) => {
-    const fields = this.parseMessage(row.entry);
+    const fields = parseMessage(row.entry);
     const derivedFields = this.getDerivedFields(row);
     const fieldsMap = [...derivedFields, ...fields].reduce((acc, field) => {
       // Strip enclosing quotes for hashing. When values are parsed from log line the quotes are kept, but if same
@@ -154,6 +132,9 @@ class UnThemedLogDetails extends PureComponent<Props> {
       className,
       onMouseEnter,
       onMouseLeave,
+      onClickShowParsedField,
+      onClickHideParsedField,
+      showParsedFields,
     } = this.props;
     const style = getLogRowStyles(theme, row.logLevel);
     const styles = getStyles(theme);
@@ -211,11 +192,14 @@ class UnThemedLogDetails extends PureComponent<Props> {
                       parsedKey={key}
                       parsedValue={value}
                       links={links}
+                      onClickShowParsedField={onClickShowParsedField}
+                      onClickHideParsedField={onClickHideParsedField}
                       getStats={() =>
                         fieldIndex === undefined
                           ? this.getStatsForParsedField(key)
                           : calculateStats(row.dataFrame.fields[fieldIndex].values.toArray())
                       }
+                      showParsedFields={showParsedFields}
                     />
                   );
                 })}
diff --git a/packages/grafana-ui/src/components/Logs/LogDetailsRow.tsx b/packages/grafana-ui/src/components/Logs/LogDetailsRow.tsx
index 5fa8ee4d461..f5b3cfaadab 100644
--- a/packages/grafana-ui/src/components/Logs/LogDetailsRow.tsx
+++ b/packages/grafana-ui/src/components/Logs/LogDetailsRow.tsx
@@ -20,6 +20,9 @@ export interface Props extends Themeable {
   onClickFilterOutLabel?: (key: string, value: string) => void;
   links?: Array<LinkModel<Field>>;
   getStats: () => LogLabelStatsModel[] | null;
+  showParsedFields?: string[];
+  onClickShowParsedField?: (key: string) => void;
+  onClickHideParsedField?: (key: string) => void;
 }
 
 interface State {
@@ -44,6 +47,9 @@ const getStyles = stylesFactory((theme: GrafanaTheme) => {
       label: wordBreakAll;
       word-break: break-all;
     `,
+    showingField: css`
+      color: ${theme.palette.blue95};
+    `,
   };
 });
 
@@ -54,6 +60,20 @@ class UnThemedLogDetailsRow extends PureComponent<Props, State> {
     fieldStats: null,
   };
 
+  showField = () => {
+    const { onClickShowParsedField, parsedKey } = this.props;
+    if (onClickShowParsedField) {
+      onClickShowParsedField(parsedKey);
+    }
+  };
+
+  hideField = () => {
+    const { onClickHideParsedField, parsedKey } = this.props;
+    if (onClickHideParsedField) {
+      onClickHideParsedField(parsedKey);
+    }
+  };
+
   filterLabel = () => {
     const { onClickFilterLabel, parsedKey, parsedValue } = this.props;
     if (onClickFilterLabel) {
@@ -87,14 +107,21 @@ class UnThemedLogDetailsRow extends PureComponent<Props, State> {
   }
 
   render() {
-    const { theme, parsedKey, parsedValue, isLabel, links } = this.props;
+    const { theme, parsedKey, parsedValue, isLabel, links, showParsedFields } = this.props;
     const { showFieldsStats, fieldStats, fieldCount } = this.state;
     const styles = getStyles(theme);
     const style = getLogRowStyles(theme);
+    const toggleFieldButton =
+      !isLabel && showParsedFields && showParsedFields.includes(parsedKey) ? (
+        <IconButton name="eye" className={styles.showingField} title="Hide this field" onClick={this.hideField} />
+      ) : (
+        <IconButton name="eye" title="Show this field instead of the message" onClick={this.showField} />
+      );
+
     return (
       <tr className={cx(style.logDetailsValue, { [styles.noHoverBackground]: showFieldsStats })}>
         {/* Action buttons - show stats/filter results */}
-        <td className={style.logsDetailsIcon} colSpan={isLabel ? undefined : 3}>
+        <td className={style.logsDetailsIcon} colSpan={isLabel ? undefined : 2}>
           <IconButton name="signal" title={'Ad-hoc statistics'} onClick={this.showStats} />
         </td>
 
@@ -109,6 +136,12 @@ class UnThemedLogDetailsRow extends PureComponent<Props, State> {
           </>
         )}
 
+        {!isLabel && (
+          <>
+            <td className={style.logsDetailsIcon}>{toggleFieldButton}</td>
+          </>
+        )}
+
         {/* Key - value columns */}
         <td className={style.logDetailsLabel}>{parsedKey}</td>
         <td className={styles.wordBreakAll}>
diff --git a/packages/grafana-ui/src/components/Logs/LogRow.tsx b/packages/grafana-ui/src/components/Logs/LogRow.tsx
index 6f472b9bccd..0aabe42de22 100644
--- a/packages/grafana-ui/src/components/Logs/LogRow.tsx
+++ b/packages/grafana-ui/src/components/Logs/LogRow.tsx
@@ -27,6 +27,7 @@ import { selectThemeVariant } from '../../themes/selectThemeVariant';
 
 //Components
 import { LogDetails } from './LogDetails';
+import { LogRowMessageParsed } from './LogRowMessageParsed';
 import { LogRowMessage } from './LogRowMessage';
 import { LogLabels } from './LogLabels';
 
@@ -47,6 +48,9 @@ interface Props extends Themeable {
   getRowContext: (row: LogRowModel, options?: RowContextOptions) => Promise<DataQueryResponse>;
   getFieldLinks?: (field: Field, rowIndex: number) => Array<LinkModel<Field>>;
   showContextToggle?: (row?: LogRowModel) => boolean;
+  showParsedFields?: string[];
+  onClickShowParsedField?: (key: string) => void;
+  onClickHideParsedField?: (key: string) => void;
 }
 
 interface State {
@@ -133,6 +137,8 @@ class UnThemedLogRow extends PureComponent<Props, State> {
       getRows,
       onClickFilterLabel,
       onClickFilterOutLabel,
+      onClickShowParsedField,
+      onClickHideParsedField,
       highlighterExpressions,
       allowDetails,
       row,
@@ -141,6 +147,7 @@ class UnThemedLogRow extends PureComponent<Props, State> {
       showContextToggle,
       showLabels,
       showTime,
+      showParsedFields,
       wrapLogMessage,
       theme,
       getFieldLinks,
@@ -175,19 +182,23 @@ class UnThemedLogRow extends PureComponent<Props, State> {
               <LogLabels labels={row.uniqueLabels} />
             </td>
           )}
-          <LogRowMessage
-            highlighterExpressions={highlighterExpressions}
-            row={row}
-            getRows={getRows}
-            errors={errors}
-            hasMoreContextRows={hasMoreContextRows}
-            updateLimit={updateLimit}
-            context={context}
-            contextIsOpen={showContext}
-            showContextToggle={showContextToggle}
-            wrapLogMessage={wrapLogMessage}
-            onToggleContext={this.toggleContext}
-          />
+          {showParsedFields && showParsedFields.length > 0 ? (
+            <LogRowMessageParsed row={row} showParsedFields={showParsedFields!} />
+          ) : (
+            <LogRowMessage
+              highlighterExpressions={highlighterExpressions}
+              row={row}
+              getRows={getRows}
+              errors={errors}
+              hasMoreContextRows={hasMoreContextRows}
+              updateLimit={updateLimit}
+              context={context}
+              contextIsOpen={showContext}
+              showContextToggle={showContextToggle}
+              wrapLogMessage={wrapLogMessage}
+              onToggleContext={this.toggleContext}
+            />
+          )}
         </tr>
         {this.state.showDetails && (
           <LogDetails
@@ -198,8 +209,11 @@ class UnThemedLogRow extends PureComponent<Props, State> {
             getFieldLinks={getFieldLinks}
             onClickFilterLabel={onClickFilterLabel}
             onClickFilterOutLabel={onClickFilterOutLabel}
+            onClickShowParsedField={onClickShowParsedField}
+            onClickHideParsedField={onClickHideParsedField}
             getRows={getRows}
             row={row}
+            showParsedFields={showParsedFields}
           />
         )}
       </>
diff --git a/packages/grafana-ui/src/components/Logs/LogRowMessageParsed.tsx b/packages/grafana-ui/src/components/Logs/LogRowMessageParsed.tsx
new file mode 100644
index 00000000000..0f6c0214b1c
--- /dev/null
+++ b/packages/grafana-ui/src/components/Logs/LogRowMessageParsed.tsx
@@ -0,0 +1,40 @@
+import React, { PureComponent } from 'react';
+import { LogRowModel } from '@grafana/data';
+
+import { Themeable } from '../../types/theme';
+import { withTheme } from '../../themes/index';
+
+import { parseMessage } from './logParser';
+
+export interface Props extends Themeable {
+  row: LogRowModel;
+  showParsedFields: string[];
+}
+
+class UnThemedLogRowMessageParsed extends PureComponent<Props> {
+  render() {
+    const { row, showParsedFields } = this.props;
+    const fields = parseMessage(row.entry);
+
+    const line = showParsedFields
+      .map(parsedKey => {
+        const field = fields.find(field => {
+          const { key } = field;
+          return key === parsedKey;
+        });
+
+        if (field) {
+          return `${parsedKey}=${field.value}`;
+        }
+
+        return null;
+      })
+      .filter(s => s !== null)
+      .join(' ');
+
+    return <td>{line}</td>;
+  }
+}
+
+export const LogRowMessageParsed = withTheme(UnThemedLogRowMessageParsed);
+LogRowMessageParsed.displayName = 'LogRowMessageParsed';
diff --git a/packages/grafana-ui/src/components/Logs/LogRows.tsx b/packages/grafana-ui/src/components/Logs/LogRows.tsx
index b13a3ddcb1f..29cd85b6dbf 100644
--- a/packages/grafana-ui/src/components/Logs/LogRows.tsx
+++ b/packages/grafana-ui/src/components/Logs/LogRows.tsx
@@ -34,6 +34,9 @@ export interface Props extends Themeable {
   onClickFilterOutLabel?: (key: string, value: string) => void;
   getRowContext?: (row: LogRowModel, options?: RowContextOptions) => Promise<any>;
   getFieldLinks?: (field: Field, rowIndex: number) => Array<LinkModel<Field>>;
+  showParsedFields?: string[];
+  onClickShowParsedField?: (key: string) => void;
+  onClickHideParsedField?: (key: string) => void;
 }
 
 interface State {
@@ -99,6 +102,9 @@ class UnThemedLogRows extends PureComponent<Props, State> {
       getFieldLinks,
       disableCustomHorizontalScroll,
       logsSortOrder,
+      showParsedFields,
+      onClickShowParsedField,
+      onClickHideParsedField,
     } = this.props;
     const { renderAll } = this.state;
     const { logsRowsTable, logsRowsHorizontalScroll } = getLogRowStyles(theme);
@@ -140,11 +146,14 @@ class UnThemedLogRows extends PureComponent<Props, State> {
                   showDuplicates={showDuplicates}
                   showLabels={showLabels}
                   showTime={showTime}
+                  showParsedFields={showParsedFields}
                   wrapLogMessage={wrapLogMessage}
                   timeZone={timeZone}
                   allowDetails={allowDetails}
                   onClickFilterLabel={onClickFilterLabel}
                   onClickFilterOutLabel={onClickFilterOutLabel}
+                  onClickShowParsedField={onClickShowParsedField}
+                  onClickHideParsedField={onClickHideParsedField}
                   getFieldLinks={getFieldLinks}
                   logsSortOrder={logsSortOrder}
                 />
@@ -161,11 +170,14 @@ class UnThemedLogRows extends PureComponent<Props, State> {
                   showDuplicates={showDuplicates}
                   showLabels={showLabels}
                   showTime={showTime}
+                  showParsedFields={showParsedFields}
                   wrapLogMessage={wrapLogMessage}
                   timeZone={timeZone}
                   allowDetails={allowDetails}
                   onClickFilterLabel={onClickFilterLabel}
                   onClickFilterOutLabel={onClickFilterOutLabel}
+                  onClickShowParsedField={onClickShowParsedField}
+                  onClickHideParsedField={onClickHideParsedField}
                   getFieldLinks={getFieldLinks}
                   logsSortOrder={logsSortOrder}
                 />
diff --git a/packages/grafana-ui/src/components/Logs/logParser.ts b/packages/grafana-ui/src/components/Logs/logParser.ts
new file mode 100644
index 00000000000..fd0d6886ca2
--- /dev/null
+++ b/packages/grafana-ui/src/components/Logs/logParser.ts
@@ -0,0 +1,32 @@
+import { Field, getParser, LinkModel } from '@grafana/data';
+import memoizeOne from 'memoize-one';
+
+import { MAX_CHARACTERS } from './LogRowMessage';
+
+const memoizedGetParser = memoizeOne(getParser);
+
+export type FieldDef = {
+  key: string;
+  value: string;
+  links?: Array<LinkModel<Field>>;
+  fieldIndex?: number;
+};
+
+export const parseMessage = memoizeOne((rowEntry): FieldDef[] => {
+  if (rowEntry.length > MAX_CHARACTERS) {
+    return [];
+  }
+  const parser = memoizedGetParser(rowEntry);
+  if (!parser) {
+    return [];
+  }
+  // Use parser to highlight detected fields
+  const parsedFields = parser.getFields(rowEntry);
+  const fields = parsedFields.map(field => {
+    const key = parser.getLabelFromField(field);
+    const value = parser.getValueFromField(field);
+    return { key, value };
+  });
+
+  return fields;
+});
diff --git a/public/app/features/explore/Logs.tsx b/public/app/features/explore/Logs.tsx
index dd4d1ce970d..6125f713dab 100644
--- a/public/app/features/explore/Logs.tsx
+++ b/public/app/features/explore/Logs.tsx
@@ -77,18 +77,20 @@ interface State {
   wrapLogMessage: boolean;
   logsSortOrder: LogsSortOrder | null;
   isFlipping: boolean;
+  showParsedFields: string[];
 }
 
 export class Logs extends PureComponent<Props, State> {
   flipOrderTimer: NodeJS.Timeout;
   cancelFlippingTimer: NodeJS.Timeout;
 
-  state = {
+  state: State = {
     showLabels: store.getBool(SETTINGS_KEYS.showLabels, false),
     showTime: store.getBool(SETTINGS_KEYS.showTime, true),
     wrapLogMessage: store.getBool(SETTINGS_KEYS.wrapLogMessage, true),
     logsSortOrder: null,
     isFlipping: false,
+    showParsedFields: [],
   };
 
   componentWillUnmount() {
@@ -170,6 +172,37 @@ export class Logs extends PureComponent<Props, State> {
     }
   };
 
+  showParsedField = (key: string) => {
+    const index = this.state.showParsedFields.indexOf(key);
+
+    if (index === -1) {
+      this.setState(state => {
+        return {
+          showParsedFields: state.showParsedFields.concat(key),
+        };
+      });
+    }
+  };
+
+  hideParsedField = (key: string) => {
+    const index = this.state.showParsedFields.indexOf(key);
+    if (index > -1) {
+      this.setState(state => {
+        return {
+          showParsedFields: state.showParsedFields.filter(k => key !== k),
+        };
+      });
+    }
+  };
+
+  clearParsedFields = () => {
+    this.setState(state => {
+      return {
+        showParsedFields: [],
+      };
+    });
+  };
+
   render() {
     const {
       logRows,
@@ -195,7 +228,7 @@ export class Logs extends PureComponent<Props, State> {
       return null;
     }
 
-    const { showLabels, showTime, wrapLogMessage, logsSortOrder, isFlipping } = this.state;
+    const { showLabels, showTime, wrapLogMessage, logsSortOrder, isFlipping, showParsedFields } = this.state;
     const { dedupStrategy } = this.props;
     const hasData = logRows && logRows.length > 0;
     const dedupCount = dedupedRows
@@ -290,6 +323,25 @@ export class Logs extends PureComponent<Props, State> {
           />
         )}
 
+        {showParsedFields && showParsedFields.length > 0 && (
+          <MetaInfoText
+            metaItems={[
+              {
+                label: 'Showing only parsed fields',
+                value: renderMetaItem(showParsedFields, LogsMetaKind.LabelsMap),
+              },
+              {
+                label: '',
+                value: (
+                  <Button variant="secondary" size="sm" onClick={this.clearParsedFields}>
+                    Show all parsed fields
+                  </Button>
+                ),
+              },
+            ]}
+          />
+        )}
+
         <LogRows
           logRows={logRows}
           deduplicatedRows={dedupedRows}
@@ -306,6 +358,9 @@ export class Logs extends PureComponent<Props, State> {
           timeZone={timeZone}
           getFieldLinks={getFieldLinks}
           logsSortOrder={logsSortOrder}
+          showParsedFields={showParsedFields}
+          onClickShowParsedField={this.showParsedField}
+          onClickHideParsedField={this.hideParsedField}
         />
 
         {!loading && !hasData && !scanning && (