diff --git a/public/app/core/components/Login/LoginCtrl.tsx b/public/app/core/components/Login/LoginCtrl.tsx
index 468353aac32..611572bae0a 100644
--- a/public/app/core/components/Login/LoginCtrl.tsx
+++ b/public/app/core/components/Login/LoginCtrl.tsx
@@ -1,9 +1,10 @@
 import React, { PureComponent } from 'react';
 
 import { AppEvents } from '@grafana/data';
-import { getBackendSrv } from '@grafana/runtime';
+import { FetchError, getBackendSrv, isFetchError } from '@grafana/runtime';
 import appEvents from 'app/core/app_events';
 import config from 'app/core/config';
+import { t } from 'app/core/internationalization';
 
 import { LoginDTO } from './types';
 
@@ -32,6 +33,7 @@ interface Props {
     loginHint: string;
     passwordHint: string;
     showDefaultPasswordWarning: boolean;
+    loginErrorMessage: string | undefined;
   }) => JSX.Element;
 }
 
@@ -39,6 +41,7 @@ interface State {
   isLoggingIn: boolean;
   isChangingPassword: boolean;
   showDefaultPasswordWarning: boolean;
+  loginErrorMessage?: string;
 }
 
 export class LoginCtrl extends PureComponent<Props, State> {
@@ -88,11 +91,12 @@ export class LoginCtrl extends PureComponent<Props, State> {
 
   login = (formModel: FormModel) => {
     this.setState({
+      loginErrorMessage: undefined,
       isLoggingIn: true,
     });
 
     getBackendSrv()
-      .post<LoginDTO>('/login', formModel)
+      .post<LoginDTO>('/login', formModel, { showErrorAlert: false })
       .then((result) => {
         this.result = result;
         if (formModel.password !== 'admin' || config.ldapEnabled || config.authProxyEnabled) {
@@ -102,9 +106,11 @@ export class LoginCtrl extends PureComponent<Props, State> {
           this.changeView(formModel.password === 'admin');
         }
       })
-      .catch(() => {
+      .catch((err) => {
+        const fetchErrorMessage = isFetchError(err) ? getErrorMessage(err) : undefined;
         this.setState({
           isLoggingIn: false,
+          loginErrorMessage: fetchErrorMessage || t('login.error.unknown', 'Unknown error occurred'),
         });
       });
   };
@@ -131,7 +137,7 @@ export class LoginCtrl extends PureComponent<Props, State> {
 
   render() {
     const { children } = this.props;
-    const { isLoggingIn, isChangingPassword, showDefaultPasswordWarning } = this.state;
+    const { isLoggingIn, isChangingPassword, showDefaultPasswordWarning, loginErrorMessage } = this.state;
     const { login, toGrafana, changePassword } = this;
     const { loginHint, passwordHint, disableLoginForm, disableUserSignUp } = config;
 
@@ -149,6 +155,7 @@ export class LoginCtrl extends PureComponent<Props, State> {
           skipPasswordChange: toGrafana,
           isChangingPassword,
           showDefaultPasswordWarning,
+          loginErrorMessage,
         })}
       </>
     );
@@ -156,3 +163,15 @@ export class LoginCtrl extends PureComponent<Props, State> {
 }
 
 export default LoginCtrl;
+
+function getErrorMessage(err: FetchError<undefined | { messageId?: string; message?: string }>): string | undefined {
+  switch (err.data?.messageId) {
+    case 'password-auth.empty':
+    case 'password-auth.failed':
+    case 'password-auth.invalid':
+    case 'login-attempt.blocked':
+      return t('login.error.invalid-user-or-password', 'Invalid username or password');
+    default:
+      return err.data?.message;
+  }
+}
diff --git a/public/app/core/components/Login/LoginPage.test.tsx b/public/app/core/components/Login/LoginPage.test.tsx
index 0cc29232eb0..a773abbe4d7 100644
--- a/public/app/core/components/Login/LoginPage.test.tsx
+++ b/public/app/core/components/Login/LoginPage.test.tsx
@@ -51,6 +51,7 @@ describe('Login Page', () => {
     expect(screen.getByRole('link', { name: 'Sign up' })).toBeInTheDocument();
     expect(screen.getByRole('link', { name: 'Sign up' })).toHaveAttribute('href', '/signup');
   });
+
   it('should pass validation checks for username field', async () => {
     render(<LoginPage />);
 
@@ -60,6 +61,7 @@ describe('Login Page', () => {
     await userEvent.type(screen.getByRole('textbox', { name: 'Username input field' }), 'admin');
     await waitFor(() => expect(screen.queryByText('Email or username is required')).not.toBeInTheDocument());
   });
+
   it('should pass validation checks for password field', async () => {
     render(<LoginPage />);
 
@@ -69,6 +71,7 @@ describe('Login Page', () => {
     await userEvent.type(screen.getByLabelText('Password input field'), 'admin');
     await waitFor(() => expect(screen.queryByText('Password is required')).not.toBeInTheDocument());
   });
+
   it('should navigate to default url if credentials is valid', async () => {
     Object.defineProperty(window, 'location', {
       value: {
@@ -82,9 +85,12 @@ describe('Login Page', () => {
     await userEvent.type(screen.getByLabelText('Password input field'), 'test');
     fireEvent.click(screen.getByLabelText('Login button'));
 
-    await waitFor(() => expect(postMock).toHaveBeenCalledWith('/login', { password: 'test', user: 'admin' }));
+    await waitFor(() =>
+      expect(postMock).toHaveBeenCalledWith('/login', { password: 'test', user: 'admin' }, { showErrorAlert: false })
+    );
     expect(window.location.assign).toHaveBeenCalledWith('/');
   });
+
   it('renders social logins correctly', () => {
     runtimeMock.config.oauth = {
       okta: {
diff --git a/public/app/core/components/Login/LoginPage.tsx b/public/app/core/components/Login/LoginPage.tsx
index 58dd82b83fe..e19aa78cb85 100644
--- a/public/app/core/components/Login/LoginPage.tsx
+++ b/public/app/core/components/Login/LoginPage.tsx
@@ -3,7 +3,7 @@ import { css } from '@emotion/css';
 import React from 'react';
 
 // Components
-import { HorizontalGroup, LinkButton } from '@grafana/ui';
+import { Alert, HorizontalGroup, LinkButton } from '@grafana/ui';
 import { Branding } from 'app/core/components/Branding/Branding';
 import config from 'app/core/config';
 
@@ -20,6 +20,10 @@ const forgottenPasswordStyles = css`
   margin-top: 4px;
 `;
 
+const alertStyles = css({
+  width: '100%',
+});
+
 export const LoginPage = () => {
   document.title = Branding.AppTitle;
   return (
@@ -35,10 +39,13 @@ export const LoginPage = () => {
         skipPasswordChange,
         isChangingPassword,
         showDefaultPasswordWarning,
+        loginErrorMessage,
       }) => (
         <LoginLayout isChangingPassword={isChangingPassword}>
           {!isChangingPassword && (
             <InnerBox>
+              {loginErrorMessage && <Alert className={alertStyles} severity="error" title={loginErrorMessage} />}
+
               {!disableLoginForm && (
                 <LoginForm onSubmit={login} loginHint={loginHint} passwordHint={passwordHint} isLoggingIn={isLoggingIn}>
                   <HorizontalGroup justify="flex-end">
@@ -56,6 +63,7 @@ export const LoginPage = () => {
               {!disableUserSignUp && <UserSignup />}
             </InnerBox>
           )}
+
           {isChangingPassword && (
             <InnerBox>
               <ChangePassword
diff --git a/public/locales/de-DE/grafana.json b/public/locales/de-DE/grafana.json
index 631a3d32117..02ed79bcf72 100644
--- a/public/locales/de-DE/grafana.json
+++ b/public/locales/de-DE/grafana.json
@@ -163,6 +163,12 @@
       "success": "Bibliotheks-Panel wurde gespeichert"
     }
   },
+  "login": {
+    "error": {
+      "invalid-user-or-password": "",
+      "unknown": ""
+    }
+  },
   "nav": {
     "admin": {
       "subtitle": "Serverweite Einstellungen und Zugriff auf Ressourcen wie Organisationen, Benutzer und Lizenzen verwalten",
diff --git a/public/locales/en-US/grafana.json b/public/locales/en-US/grafana.json
index 76a29cbeab4..e9964fe6e18 100644
--- a/public/locales/en-US/grafana.json
+++ b/public/locales/en-US/grafana.json
@@ -163,6 +163,12 @@
       "success": "Library panel saved"
     }
   },
+  "login": {
+    "error": {
+      "invalid-user-or-password": "Invalid username or password",
+      "unknown": "Unknown error occurred"
+    }
+  },
   "nav": {
     "admin": {
       "subtitle": "Manage server-wide settings and access to resources such as organizations, users, and licenses",
diff --git a/public/locales/es-ES/grafana.json b/public/locales/es-ES/grafana.json
index 015e9393907..e763aba19e9 100644
--- a/public/locales/es-ES/grafana.json
+++ b/public/locales/es-ES/grafana.json
@@ -163,6 +163,12 @@
       "success": "Panel de librería guardado"
     }
   },
+  "login": {
+    "error": {
+      "invalid-user-or-password": "",
+      "unknown": ""
+    }
+  },
   "nav": {
     "admin": {
       "subtitle": "Administrar la configuración de todo el servidor y el acceso a recursos como organizaciones, usuarios y licencias",
diff --git a/public/locales/fr-FR/grafana.json b/public/locales/fr-FR/grafana.json
index 6310ef9be6c..578fa73d711 100644
--- a/public/locales/fr-FR/grafana.json
+++ b/public/locales/fr-FR/grafana.json
@@ -163,6 +163,12 @@
       "success": "Panneau de bibliothèque enregistré"
     }
   },
+  "login": {
+    "error": {
+      "invalid-user-or-password": "",
+      "unknown": ""
+    }
+  },
   "nav": {
     "admin": {
       "subtitle": "Gérer les paramètres à l'échelle du serveur et l'accès aux ressources telles que les organisations, les utilisateurs et les licences",
diff --git a/public/locales/pseudo-LOCALE/grafana.json b/public/locales/pseudo-LOCALE/grafana.json
index 1602761e63f..b08b1fd9b3b 100644
--- a/public/locales/pseudo-LOCALE/grafana.json
+++ b/public/locales/pseudo-LOCALE/grafana.json
@@ -163,6 +163,12 @@
       "success": "Ŀįþřäřy päʼnęľ şävęđ"
     }
   },
+  "login": {
+    "error": {
+      "invalid-user-or-password": "Ĩʼnväľįđ ūşęřʼnämę őř päşşŵőřđ",
+      "unknown": "Ůʼnĸʼnőŵʼn ęřřőř őččūřřęđ"
+    }
+  },
   "nav": {
     "admin": {
       "subtitle": "Mäʼnäģę şęřvęř-ŵįđę şęŧŧįʼnģş äʼnđ äččęşş ŧő řęşőūřčęş şūčĥ äş őřģäʼnįžäŧįőʼnş, ūşęřş, äʼnđ ľįčęʼnşęş",
diff --git a/public/locales/zh-Hans/grafana.json b/public/locales/zh-Hans/grafana.json
index d6f838e2cae..a8c2757a8c7 100644
--- a/public/locales/zh-Hans/grafana.json
+++ b/public/locales/zh-Hans/grafana.json
@@ -163,6 +163,12 @@
       "success": "库面板已保存"
     }
   },
+  "login": {
+    "error": {
+      "invalid-user-or-password": "",
+      "unknown": ""
+    }
+  },
   "nav": {
     "admin": {
       "subtitle": "管理整个服务器范围的设置，以及对组织、用户和许可证等资源的访问权限",