diff --git a/packages/grafana-toolkit/README.md b/packages/grafana-toolkit/README.md
index 29fa3034cae..060beb6ee18 100644
--- a/packages/grafana-toolkit/README.md
+++ b/packages/grafana-toolkit/README.md
@@ -127,6 +127,27 @@ Currently we support following Jest configuration properties:
 - [`snapshotSerializers`](https://jest-bot.github.io/jest/docs/configuration.html#snapshotserializers-array-string)
 - [`moduleNameMapper`](https://jestjs.io/docs/en/configuration#modulenamemapper-object-string-string)
 
+### How can I customize Webpack rules or plugins?
+You can provide your own webpack configuration.
+Provide a function implementing `CustomWebpackConfigurationGetter` in a file named `webpack.config.ts`.
+
+You can import the correct interface and Options from `@grafana/toolkit/src/config`.
+
+Example
+
+``` ts
+import { CustomWebpackConfigurationGetter } from '@grafana/toolkit/src/config'
+import CustomPlugin from 'custom-plugin';
+
+const getWebpackConfig: CustomWebpackConfigurationGetter = (defaultConfig, options) => {
+    console.log('Custom config');
+    defaultConfig.plugins.push(new CustomPlugin())
+    return defaultConfig;
+}
+
+export = getWebpackConfig;
+```
+
 ### How can I style my plugin?
 We support pure CSS, SASS, and CSS-in-JS approach (via [Emotion](https://emotion.sh/)).
 
diff --git a/packages/grafana-toolkit/src/cli/tasks/plugin/bundle.ts b/packages/grafana-toolkit/src/cli/tasks/plugin/bundle.ts
index 576b2c74eef..44a92529979 100644
--- a/packages/grafana-toolkit/src/cli/tasks/plugin/bundle.ts
+++ b/packages/grafana-toolkit/src/cli/tasks/plugin/bundle.ts
@@ -1,7 +1,7 @@
 import webpack = require('webpack');
 import formatWebpackMessages = require('react-dev-utils/formatWebpackMessages');
 import clearConsole = require('react-dev-utils/clearConsole');
-import { getWebpackConfig } from '../../../config/webpack.plugin.config';
+import { loadWebpackConfig } from '../../../config/webpack.plugin.config';
 
 export interface PluginBundleOptions {
   watch: boolean;
@@ -12,7 +12,7 @@ export interface PluginBundleOptions {
 // export const bundlePlugin = useSpinner<PluginBundleOptions>('Bundle plugin', ({ watch }) => {
 export const bundlePlugin = async ({ watch, production }: PluginBundleOptions) => {
   const compiler = webpack(
-    getWebpackConfig({
+    await loadWebpackConfig({
       watch,
       production,
     })
diff --git a/packages/grafana-toolkit/src/config/index.ts b/packages/grafana-toolkit/src/config/index.ts
new file mode 100644
index 00000000000..ccb2e12e1b5
--- /dev/null
+++ b/packages/grafana-toolkit/src/config/index.ts
@@ -0,0 +1 @@
+export { CustomWebpackConfigurationGetter, WebpackConfigurationOptions } from './webpack.plugin.config';
diff --git a/packages/grafana-toolkit/src/config/mocks/webpack/noOverride/package.json b/packages/grafana-toolkit/src/config/mocks/webpack/noOverride/package.json
new file mode 100644
index 00000000000..4efb0bb15e1
--- /dev/null
+++ b/packages/grafana-toolkit/src/config/mocks/webpack/noOverride/package.json
@@ -0,0 +1,3 @@
+{
+  "version": "Testversion"
+}
diff --git a/packages/grafana-toolkit/src/config/mocks/webpack/overrides/package.json b/packages/grafana-toolkit/src/config/mocks/webpack/overrides/package.json
new file mode 100644
index 00000000000..4efb0bb15e1
--- /dev/null
+++ b/packages/grafana-toolkit/src/config/mocks/webpack/overrides/package.json
@@ -0,0 +1,3 @@
+{
+  "version": "Testversion"
+}
diff --git a/packages/grafana-toolkit/src/config/mocks/webpack/overrides/webpack.config.ts b/packages/grafana-toolkit/src/config/mocks/webpack/overrides/webpack.config.ts
new file mode 100644
index 00000000000..035cc825233
--- /dev/null
+++ b/packages/grafana-toolkit/src/config/mocks/webpack/overrides/webpack.config.ts
@@ -0,0 +1,10 @@
+import { CustomWebpackConfigurationGetter } from '../../../webpack.plugin.config';
+import _ from 'lodash';
+
+const overrideWebpackConfig: CustomWebpackConfigurationGetter = (originalConfig, options) => {
+  const config = _.cloneDeep(originalConfig);
+  config.name = 'customConfig';
+  return config;
+};
+
+export = overrideWebpackConfig;
diff --git a/packages/grafana-toolkit/src/config/mocks/webpack/overridesNamedExport/package.json b/packages/grafana-toolkit/src/config/mocks/webpack/overridesNamedExport/package.json
new file mode 100644
index 00000000000..4efb0bb15e1
--- /dev/null
+++ b/packages/grafana-toolkit/src/config/mocks/webpack/overridesNamedExport/package.json
@@ -0,0 +1,3 @@
+{
+  "version": "Testversion"
+}
diff --git a/packages/grafana-toolkit/src/config/mocks/webpack/overridesNamedExport/webpack.config.ts b/packages/grafana-toolkit/src/config/mocks/webpack/overridesNamedExport/webpack.config.ts
new file mode 100644
index 00000000000..8c02bebde72
--- /dev/null
+++ b/packages/grafana-toolkit/src/config/mocks/webpack/overridesNamedExport/webpack.config.ts
@@ -0,0 +1,8 @@
+import { CustomWebpackConfigurationGetter } from '../../../webpack.plugin.config';
+import _ from 'lodash';
+
+export const getWebpackConfig: CustomWebpackConfigurationGetter = (originalConfig, options) => {
+  const config = _.cloneDeep(originalConfig);
+  config.name = 'customConfig';
+  return config;
+};
diff --git a/packages/grafana-toolkit/src/config/mocks/webpack/unsupportedOverride/package.json b/packages/grafana-toolkit/src/config/mocks/webpack/unsupportedOverride/package.json
new file mode 100644
index 00000000000..4efb0bb15e1
--- /dev/null
+++ b/packages/grafana-toolkit/src/config/mocks/webpack/unsupportedOverride/package.json
@@ -0,0 +1,3 @@
+{
+  "version": "Testversion"
+}
diff --git a/packages/grafana-toolkit/src/config/mocks/webpack/unsupportedOverride/webpack.config.ts b/packages/grafana-toolkit/src/config/mocks/webpack/unsupportedOverride/webpack.config.ts
new file mode 100644
index 00000000000..5d518eb7abe
--- /dev/null
+++ b/packages/grafana-toolkit/src/config/mocks/webpack/unsupportedOverride/webpack.config.ts
@@ -0,0 +1,7 @@
+/* WRONG CONFIG ON PURPOSE - DO NOT COPY THIS */
+
+const config = {
+  name: 'test',
+};
+
+export = config;
diff --git a/packages/grafana-toolkit/src/config/webpack.plugin.config.test.ts b/packages/grafana-toolkit/src/config/webpack.plugin.config.test.ts
index 733fbb65942..197df1d53e6 100644
--- a/packages/grafana-toolkit/src/config/webpack.plugin.config.test.ts
+++ b/packages/grafana-toolkit/src/config/webpack.plugin.config.test.ts
@@ -1,7 +1,12 @@
-import { findModuleFiles } from './webpack.plugin.config';
-const fs = require('fs');
+import { findModuleFiles, loadWebpackConfig } from './webpack.plugin.config';
+import fs from 'fs';
+import * as webpackConfig from './webpack.plugin.config';
 
-jest.mock('fs');
+jest.mock('./webpack/loaders', () => ({
+  getFileLoaders: () => [],
+  getStylesheetEntries: () => [],
+  getStyleLoaders: () => [],
+}));
 
 const modulePathsMock = [
   'some/path/module.ts',
@@ -15,16 +20,56 @@ const modulePathsMock = [
 describe('Plugin webpack config', () => {
   describe('findModuleTs', () => {
     beforeAll(() => {
-      fs.statSync.mockReturnValue({
+      jest.spyOn(fs, 'statSync').mockReturnValue({
         isDirectory: () => false,
-      });
+      } as any);
     });
 
-    it('finds module.ts and module.tsx files', () => {
-      const moduleFiles = findModuleFiles('/', modulePathsMock);
+    afterAll(() => {
+      jest.restoreAllMocks();
+    });
+
+    it('finds module.ts and module.tsx files', async () => {
+      const moduleFiles = await findModuleFiles('/', modulePathsMock);
       expect(moduleFiles.length).toBe(2);
       // normalize windows path - \\ -> /
       expect(moduleFiles.map(p => p.replace(/\\/g, '/'))).toEqual(['/some/path/module.ts', '/some/path/module.tsx']);
     });
   });
+
+  describe('loadWebpackConfig', () => {
+    beforeAll(() => {
+      jest.spyOn(webpackConfig, 'findModuleFiles').mockReturnValue(new Promise((res, _) => res([])));
+    });
+
+    afterAll(() => {
+      jest.restoreAllMocks();
+    });
+
+    it('uses default config if no override exists', async () => {
+      const spy = jest.spyOn(process, 'cwd');
+      spy.mockReturnValue(`${__dirname}/mocks/webpack/noOverride/`);
+      await loadWebpackConfig({});
+    });
+
+    it('calls customConfig if it exists', async () => {
+      const spy = jest.spyOn(process, 'cwd');
+      spy.mockReturnValue(`${__dirname}/mocks/webpack/overrides/`);
+      const config = await loadWebpackConfig({});
+      expect(config.name).toBe('customConfig');
+    });
+
+    it('loads export named getWebpackConfiguration', async () => {
+      const spy = jest.spyOn(process, 'cwd');
+      spy.mockReturnValue(`${__dirname}/mocks/webpack/overridesNamedExport/`);
+      const config = await loadWebpackConfig({});
+      expect(config.name).toBe('customConfig');
+    });
+
+    it('throws an error if module does not export function', async () => {
+      const spy = jest.spyOn(process, 'cwd');
+      spy.mockReturnValue(`${__dirname}/mocks/webpack/unsupportedOverride/`);
+      await expect(loadWebpackConfig({})).rejects.toThrowError();
+    });
+  });
 });
diff --git a/packages/grafana-toolkit/src/config/webpack.plugin.config.ts b/packages/grafana-toolkit/src/config/webpack.plugin.config.ts
index 7acacbce4e3..0540f3186ea 100644
--- a/packages/grafana-toolkit/src/config/webpack.plugin.config.ts
+++ b/packages/grafana-toolkit/src/config/webpack.plugin.config.ts
@@ -1,4 +1,5 @@
 const fs = require('fs');
+const util = require('util');
 const path = require('path');
 const CopyWebpackPlugin = require('copy-webpack-plugin');
 const ReplaceInFileWebpackPlugin = require('replace-in-file-webpack-plugin');
@@ -7,24 +8,31 @@ const MiniCssExtractPlugin = require('mini-css-extract-plugin');
 const OptimizeCssAssetsPlugin = require('optimize-css-assets-webpack-plugin');
 const HtmlWebpackPlugin = require('html-webpack-plugin');
 
+const readdirPromise = util.promisify(fs.readdir);
+const accessPromise = util.promisify(fs.access);
+
 import * as webpack from 'webpack';
 import { getStyleLoaders, getStylesheetEntries, getFileLoaders } from './webpack/loaders';
 
-interface WebpackConfigurationOptions {
+export interface WebpackConfigurationOptions {
   watch?: boolean;
   production?: boolean;
 }
-type WebpackConfigurationGetter = (options: WebpackConfigurationOptions) => webpack.Configuration;
+type WebpackConfigurationGetter = (options: WebpackConfigurationOptions) => Promise<webpack.Configuration>;
+export type CustomWebpackConfigurationGetter = (
+  originalConfig: webpack.Configuration,
+  options: WebpackConfigurationOptions
+) => webpack.Configuration;
 
-export const findModuleFiles = (base: string, files?: string[], result?: string[]) => {
-  files = files || fs.readdirSync(base);
+export const findModuleFiles = async (base: string, files?: string[], result?: string[]) => {
+  files = files || (await readdirPromise(base));
   result = result || [];
 
   if (files) {
-    files.forEach(file => {
+    files.forEach(async file => {
       const newbase = path.join(base, file);
       if (fs.statSync(newbase).isDirectory()) {
-        result = findModuleFiles(newbase, fs.readdirSync(newbase), result);
+        result = await findModuleFiles(newbase, await readdirPromise(newbase), result);
       } else {
         const filename = path.basename(file);
         if (/^module.(t|j)sx?$/.exec(filename)) {
@@ -56,9 +64,9 @@ const getManualChunk = (id: string) => {
   return null;
 };
 
-const getEntries = () => {
+const getEntries = async () => {
   const entries: { [key: string]: string } = {};
-  const modules = getModuleFiles();
+  const modules = await getModuleFiles();
 
   modules.forEach(modFile => {
     const mod = getManualChunk(modFile);
@@ -114,7 +122,7 @@ const getCommonPlugins = (options: WebpackConfigurationOptions) => {
   ];
 };
 
-export const getWebpackConfig: WebpackConfigurationGetter = options => {
+const getBaseWebpackConfig: WebpackConfigurationGetter = async options => {
   const plugins = getCommonPlugins(options);
   const optimization: { [key: string]: any } = {};
 
@@ -134,7 +142,7 @@ export const getWebpackConfig: WebpackConfigurationGetter = options => {
     },
     context: path.join(process.cwd(), 'src'),
     devtool: 'source-map',
-    entry: getEntries(),
+    entry: await getEntries(),
     output: {
       filename: '[name].js',
       path: path.join(process.cwd(), 'dist'),
@@ -224,3 +232,26 @@ export const getWebpackConfig: WebpackConfigurationGetter = options => {
     optimization,
   };
 };
+
+export const loadWebpackConfig: WebpackConfigurationGetter = async options => {
+  const baseConfig = await getBaseWebpackConfig(options);
+  const customWebpackPath = path.resolve(process.cwd(), 'webpack.config.ts');
+
+  try {
+    await accessPromise(customWebpackPath);
+    const customConfig = require(customWebpackPath);
+    const configGetter = customConfig.getWebpackConfig || customConfig;
+    if (typeof configGetter !== 'function') {
+      throw Error(
+        'Custom webpack config needs to export a function implementing CustomWebpackConfigurationGetter. Function needs to be ' +
+          'module export or named "getWebpackConfig"'
+      );
+    }
+    return (configGetter as CustomWebpackConfigurationGetter)(baseConfig, options);
+  } catch (err) {
+    if (err.code === 'ENOENT') {
+      return baseConfig;
+    }
+    throw err;
+  }
+};