diff --git a/web/react/components/post_body.jsx b/web/react/components/post_body.jsx
index 506b38ce64..70cf86748a 100644
--- a/web/react/components/post_body.jsx
+++ b/web/react/components/post_body.jsx
@@ -6,13 +6,9 @@ import UserStore from '../stores/user_store.jsx';
 import * as Utils from '../utils/utils.jsx';
 import * as Emoji from '../utils/emoticons.jsx';
 import Constants from '../utils/constants.jsx';
-const PreReleaseFeatures = Constants.PRE_RELEASE_FEATURES;
 import * as TextFormatting from '../utils/text_formatting.jsx';
 import twemoji from 'twemoji';
 import PostBodyAdditionalContent from './post_body_additional_content.jsx';
-import YoutubeVideo from './youtube_video.jsx';
-
-import providers from './providers.json';
 
 import {intlShape, injectIntl, defineMessages, FormattedMessage} from 'mm-intl';
 
@@ -31,19 +27,7 @@ class PostBody extends React.Component {
     constructor(props) {
         super(props);
 
-        this.isImgLoading = false;
-
         this.parseEmojis = this.parseEmojis.bind(this);
-        this.createEmbed = this.createEmbed.bind(this);
-        this.createImageEmbed = this.createImageEmbed.bind(this);
-        this.loadImg = this.loadImg.bind(this);
-
-        const linkData = Utils.extractLinks(this.props.post.message);
-
-        this.state = {
-            links: linkData,
-            post: this.props.post
-        };
     }
 
     getAllChildNodes(nodeIn) {
@@ -69,120 +53,10 @@ class PostBody extends React.Component {
         });
     }
 
-    componentWillMount() {
-        if (this.props.post.filenames.length === 0 && this.state.links && this.state.links.length > 0) {
-            this.embed = this.createEmbed(this.state.links[0]);
-        }
-    }
-
     componentDidMount() {
         this.parseEmojis();
     }
 
-    componentDidUpdate() {
-        this.parseEmojis();
-    }
-
-    componentWillReceiveProps(nextProps) {
-        const linkData = Utils.extractLinks(nextProps.post.message);
-        if (this.props.post.filenames.length === 0 && this.state.links && this.state.links.length > 0) {
-            this.embed = this.createEmbed(linkData[0]);
-        }
-        this.setState({
-            links: linkData
-        });
-    }
-
-    createEmbed(link) {
-        const post = this.state.post;
-
-        if (!link) {
-            if (post.type === 'oEmbed') {
-                post.props.oEmbedLink = '';
-                post.type = '';
-            }
-            return null;
-        }
-
-        const trimmedLink = link.trim();
-
-        if (Utils.isFeatureEnabled(PreReleaseFeatures.EMBED_PREVIEW)) {
-            const provider = this.getOembedProvider(trimmedLink);
-            if (provider != null) {
-                post.props.oEmbedLink = trimmedLink;
-                post.type = 'oEmbed';
-                this.setState({post, provider});
-                return '';
-            }
-        }
-
-        if (YoutubeVideo.isYoutubeLink(link)) {
-            return (
-                <YoutubeVideo
-                    channelId={post.channel_id}
-                    link={link}
-                />
-            );
-        }
-
-        for (let i = 0; i < Constants.IMAGE_TYPES.length; i++) {
-            const imageType = Constants.IMAGE_TYPES[i];
-            const suffix = link.substring(link.length - (imageType.length + 1));
-            if (suffix === '.' + imageType || suffix === '=' + imageType) {
-                return this.createImageEmbed(link, this.state.imgLoaded);
-            }
-        }
-
-        return null;
-    }
-
-    getOembedProvider(link) {
-        for (let i = 0; i < providers.length; i++) {
-            for (let j = 0; j < providers[i].patterns.length; j++) {
-                if (link.match(providers[i].patterns[j])) {
-                    return providers[i];
-                }
-            }
-        }
-        return null;
-    }
-
-    loadImg(src) {
-        if (this.isImgLoading) {
-            return;
-        }
-
-        this.isImgLoading = true;
-
-        const img = new Image();
-        img.onload = (
-            () => {
-                this.embed = this.createImageEmbed(src, true);
-                this.setState({imgLoaded: true});
-            }
-        );
-        img.src = src;
-    }
-
-    createImageEmbed(link, isLoaded) {
-        if (!isLoaded) {
-            this.loadImg(link);
-            return (
-                <img
-                    className='img-div placeholder'
-                    height='500px'
-                />
-            );
-        }
-
-        return (
-            <img
-                className='img-div'
-                src={link}
-            />
-        );
-    }
-
     render() {
         const {formatMessage} = this.props.intl;
         const post = this.props.post;
@@ -295,6 +169,7 @@ class PostBody extends React.Component {
         }
 
         let message;
+        let additionalContent = null;
         if (this.props.post.state === Constants.POST_DELETED) {
             message = (
                 <FormattedMessage
@@ -309,6 +184,10 @@ class PostBody extends React.Component {
                     dangerouslySetInnerHTML={{__html: TextFormatting.formatText(this.props.post.message)}}
                 />
             );
+
+            additionalContent = (
+                <PostBodyAdditionalContent post={this.props.post}/>
+            );
         }
 
         return (
@@ -323,12 +202,8 @@ class PostBody extends React.Component {
                         {loading}
                         {message}
                     </div>
-                    <PostBodyAdditionalContent
-                        post={this.state.post}
-                        provider={this.state.provider}
-                    />
                     {fileAttachmentHolder}
-                    {this.embed}
+                    {additionalContent}
                 </div>
             </div>
         );
diff --git a/web/react/components/post_body_additional_content.jsx b/web/react/components/post_body_additional_content.jsx
index 4871eea4fa..a76c59fb37 100644
--- a/web/react/components/post_body_additional_content.jsx
+++ b/web/react/components/post_body_additional_content.jsx
@@ -3,72 +3,103 @@
 
 import PostAttachmentList from './post_attachment_list.jsx';
 import PostAttachmentOEmbed from './post_attachment_oembed.jsx';
+import PostImage from './post_image.jsx';
+import YoutubeVideo from './youtube_video.jsx';
+
+import Constants from '../utils/constants.jsx';
+import OEmbedProviders from './providers.json';
+import * as Utils from '../utils/utils.jsx';
 
 export default class PostBodyAdditionalContent extends React.Component {
     constructor(props) {
         super(props);
 
         this.getSlackAttachment = this.getSlackAttachment.bind(this);
-        this.getOembedAttachment = this.getOembedAttachment.bind(this);
-        this.getComponent = this.getComponent.bind(this);
+        this.getOEmbedProvider = this.getOEmbedProvider.bind(this);
     }
 
-    componentWillMount() {
-        this.setState({type: this.props.post.type, shouldRender: Boolean(this.props.post.type)});
+    shouldComponentUpdate(nextProps) {
+        if (!Utils.areObjectsEqual(nextProps.post, this.props.post)) {
+            return true;
+        }
+
+        return false;
     }
 
     getSlackAttachment() {
-        const attachments = this.props.post.props && this.props.post.props.attachments || [];
+        let attachments = [];
+        if (this.props.post.props && this.props.post.props.attachments) {
+            attachments = this.props.post.props.attachments;
+        }
+
         return (
             <PostAttachmentList
-                key={'post_body_additional_content' + this.props.post.id}
                 attachments={attachments}
             />
         );
     }
 
-    getOembedAttachment() {
-        const link = this.props.post.props && this.props.post.props.oEmbedLink || '';
-        return (
-            <PostAttachmentOEmbed
-                key={'post_body_additional_content' + this.props.post.id}
-                provider={this.props.provider}
-                link={link}
-            />
-        );
-    }
-
-    getComponent() {
-        switch (this.props.post.type) {
-        case 'slack_attachment':
-            return this.getSlackAttachment();
-        case 'oEmbed':
-            return this.getOembedAttachment();
-        default:
-            return '';
-        }
-    }
-
-    render() {
-        let content = [];
-
-        if (this.props.post.type) {
-            const component = this.getComponent();
-
-            if (component) {
-                content = component;
+    getOEmbedProvider(link) {
+        for (let i = 0; i < OEmbedProviders.length; i++) {
+            for (let j = 0; j < OEmbedProviders[i].patterns.length; j++) {
+                if (link.match(OEmbedProviders[i].patterns[j])) {
+                    return OEmbedProviders[i];
+                }
             }
         }
 
-        return (
-            <div>
-                {content}
-            </div>
-        );
+        return null;
+    }
+
+    render() {
+        if (this.props.post.type === 'slack_attachment') {
+            return this.getSlackAttachment();
+        }
+
+        const link = Utils.extractLinks(this.props.post.message)[0];
+        if (!link) {
+            return null;
+        }
+
+        if (Utils.isFeatureEnabled(Constants.PRE_RELEASE_FEATURES.EMBED_PREVIEW)) {
+            const provider = this.getOEmbedProvider(link);
+
+            if (provider) {
+                return (
+                    <PostAttachmentOEmbed
+                        provider={provider}
+                        link={link}
+                    />
+                );
+            }
+        }
+
+        if (YoutubeVideo.isYoutubeLink(link)) {
+            return (
+                <YoutubeVideo
+                    channelId={this.props.post.channel_id}
+                    link={link}
+                />
+            );
+        }
+
+        for (let i = 0; i < Constants.IMAGE_TYPES.length; i++) {
+            const imageType = Constants.IMAGE_TYPES[i];
+            const suffix = link.substring(link.length - (imageType.length + 1));
+            if (suffix === '.' + imageType || suffix === '=' + imageType) {
+                return (
+                    <PostImage
+                        channelId={this.props.post.channel_id}
+                        link={link}
+                    />
+                );
+            }
+        }
+
+        return null;
     }
 }
 
 PostBodyAdditionalContent.propTypes = {
-    post: React.PropTypes.object.isRequired,
-    provider: React.PropTypes.object
+    post: React.PropTypes.object.isRequired
 };
diff --git a/web/react/components/post_image.jsx b/web/react/components/post_image.jsx
new file mode 100644
index 0000000000..da4a25794a
--- /dev/null
+++ b/web/react/components/post_image.jsx
@@ -0,0 +1,81 @@
+// Copyright (c) 2015 Mattermost, Inc. All Rights Reserved.
+// See License.txt for license information.
+
+export default class PostImageEmbed extends React.Component {
+    constructor(props) {
+        super(props);
+
+        this.handleLoadComplete = this.handleLoadComplete.bind(this);
+        this.handleLoadError = this.handleLoadError.bind(this);
+
+        this.state = {
+            loaded: false,
+            errored: false
+        };
+    }
+
+    componentWillMount() {
+        this.loadImg(this.props.link);
+    }
+
+    componentWillReceiveProps(nextProps) {
+        if (nextProps.link !== this.props.link) {
+            this.setState({
+                loaded: false,
+                errored: false
+            });
+        }
+    }
+
+    componentDidUpdate(prevProps) {
+        if (!this.state.loaded && prevProps.link !== this.props.link) {
+            this.loadImg(this.props.link);
+        }
+    }
+
+    loadImg(src) {
+        const img = new Image();
+        img.onload = this.handleLoadComplete;
+        img.onerror = this.handleLoadError;
+        img.src = src;
+    }
+
+    handleLoadComplete() {
+        this.setState({
+            loaded: true
+        });
+    }
+
+    handleLoadError() {
+        this.setState({
+            errored: true,
+            loaded: true
+        });
+    }
+
+    render() {
+        if (this.state.errored) {
+            return null;
+        }
+
+        if (!this.state.loaded) {
+            return (
+                <img
+                    className='img-div placeholder'
+                    height='500px'
+                />
+            );
+        }
+
+        return (
+            <img
+                className='img-div'
+                src={this.props.link}
+            />
+        );
+    }
+}
+
+PostImageEmbed.propTypes = {
+    link: React.PropTypes.string.isRequired
+};