diff --git a/.github/workflows/fedora.yml b/.github/workflows/fedora.yml
index 9602180ab66..a554dfa98b4 100644
--- a/.github/workflows/fedora.yml
+++ b/.github/workflows/fedora.yml
@@ -178,9 +178,6 @@ jobs:
       RPM_PACKAGES_DIR: /__w/openvino/packages/
 
     steps:
-      - name: Create Directories
-        run: mkdir -p ${RPM_PACKAGES_DIR}
-
       - name: Download OpenVINO RPM packages
         uses: actions/download-artifact@v3
         with:
diff --git a/.github/workflows/linux.yml b/.github/workflows/linux.yml
index 48d2f75d150..dd10243d8d2 100644
--- a/.github/workflows/linux.yml
+++ b/.github/workflows/linux.yml
@@ -90,6 +90,7 @@ jobs:
       - uses: actions/setup-python@v4
         with:
           python-version: ${{ env.PYTHON_VERSION }}
+
       - name: Setup pip cache dir
         run: |
           PIP_VER=$(python3 -c "import pip; print(pip.__version__)")
@@ -232,9 +233,6 @@ jobs:
       DEBIAN_PACKAGES_DIR: /__w/openvino/packages/
 
     steps:
-      - name: Create Directories
-        run: mkdir -p ${DEBIAN_PACKAGES_DIR}
-
       - name: Download OpenVINO debian packages
         uses: actions/download-artifact@v3
         with:
@@ -290,13 +288,6 @@ jobs:
       BUILD_DIR: /__w/openvino/openvino/build
 
     steps:
-      - name: Create Directories
-        run: mkdir -p ${INSTALL_DIR} ${INSTALL_TEST_DIR}
-
-      #
-      # Initialize OpenVINO
-      #
-
       - name: Download OpenVINO package
         uses: actions/download-artifact@v3
         with:
@@ -324,6 +315,7 @@ jobs:
       - uses: actions/setup-python@v4
         with:
           python-version: ${{ env.PYTHON_VERSION }}
+
       - name: Setup pip cache dir
         run: |
           PIP_VER=$(python3 -c "import pip; print(pip.__version__)")
@@ -615,13 +607,6 @@ jobs:
       INSTALL_TEST_DIR: /__w/openvino/openvino/install/tests
 
     steps:
-      - name: Create Directories
-        run: mkdir -p ${INSTALL_DIR} ${INSTALL_TEST_DIR}
-
-      #
-      # Initialize OpenVINO
-      #
-
       - name: Download OpenVINO package
         uses: actions/download-artifact@v3
         with:
@@ -812,9 +797,6 @@ jobs:
       LAYER_TESTS_INSTALL_DIR: /__w/openvino/openvino/install/tests/layer_tests
 
     steps:
-      - name: Create Directories
-        run: mkdir -p ${INSTALL_DIR} ${INSTALL_TEST_DIR}
-
       - name: Install git
         run: |
           apt update
@@ -832,6 +814,7 @@ jobs:
       - uses: actions/setup-python@v4
         with:
           python-version: ${{ env.PYTHON_VERSION }}
+
       - name: Setup pip cache dir
         run: |
           PIP_VER=$(python3 -c "import pip; print(pip.__version__)")
@@ -1033,9 +1016,6 @@ jobs:
       PARALLEL_TEST_CACHE: /__w/openvino/openvino/install/tests/test_cache.lst
 
     steps:
-      - name: Create Directories
-        run: mkdir -p ${INSTALL_DIR} ${INSTALL_TEST_DIR}
-
       - name: Download OpenVINO package
         uses: actions/download-artifact@v3
         with:
@@ -1121,15 +1101,13 @@ jobs:
       MODEL_HUB_TESTS_INSTALL_DIR: ${{ github.workspace }}/install/tests/model_hub_tests
 
     steps:
-      - name: Create Directories
-        run: mkdir -p ${INSTALL_DIR} ${INSTALL_TEST_DIR}
-
       - name: Install 'actions/setup-python@v4' dependencies
         run: apt-get update && apt-get install -y libssl1.1 ca-certificates
 
       - uses: actions/setup-python@v4
         with:
           python-version: ${{ env.PYTHON_VERSION }}
+
       - name: Setup pip cache dir
         run: |
           PIP_VER=$(python3 -c "import pip; print(pip.__version__)")
@@ -1209,9 +1187,6 @@ jobs:
           # install 'g++' to build 'detectron2' and 'natten' wheels
           sudo apt-get install --assume-yes --no-install-recommends g++ git ca-certificates
 
-      - name: Create Directories
-        run: mkdir -p ${INSTALL_DIR} ${INSTALL_TEST_DIR}
-
       - name: Download OpenVINO package
         uses: actions/download-artifact@v3
         with:
diff --git a/.github/workflows/linux_conditional_compilation.yml b/.github/workflows/linux_conditional_compilation.yml
index f0c8a4f7a17..dc63843d5ce 100644
--- a/.github/workflows/linux_conditional_compilation.yml
+++ b/.github/workflows/linux_conditional_compilation.yml
@@ -1,4 +1,4 @@
-name: Linux Conditional Compilation (Ubuntu 22.04, Python 3.11)
+name: Linux Static CC (Ubuntu 22.04, Python 3.11, Clang)
 on:
   workflow_dispatch:
   pull_request:
@@ -25,6 +25,10 @@ concurrency:
   group: ${{ github.event_name == 'push' && github.run_id || github.ref }}-linux-cc
   cancel-in-progress: true
 
+env:
+  PIP_CACHE_PATH: /mount/caches/pip/linux
+  PYTHON_VERSION: '3.11'
+
 jobs:
   Build:
     defaults:
@@ -43,13 +47,15 @@ jobs:
       CMAKE_C_COMPILER_LAUNCHER: ccache
       GITHUB_WORKSPACE: '/__w/openvino/openvino'
       OPENVINO_REPO: /__w/openvino/openvino/openvino
+      INSTALL_DIR: /__w/openvino/openvino/openvino_install
       BUILD_DIR: /__w/openvino/openvino/openvino_build
+      SELECTIVE_BUILD_STAT_DIR: /__w/openvino/openvino/selective_build_stat
       MODELS_PATH: /__w/openvino/openvino/testdata
-      CCACHE_DIR: /mount/caches/ccache/ubuntu22_x86_64_cc_Release
+      CCACHE_DIR: /mount/caches/ccache/ubuntu22_x86_64_itt_clang_Release
       CCACHE_TEMPDIR: /__w/openvino/openvino/ccache_temp
-      CCACHE_MAXSIZE: 50G
-    steps:
+      CCACHE_MAXSIZE: 20G
 
+    steps:
       - name: Install git
         run: |
           apt-get update
@@ -76,44 +82,265 @@ jobs:
         run: |
           bash ${OPENVINO_REPO}/install_build_dependencies.sh
 
+          # use clang as a default compiler
+          apt --assume-yes install clang
+          update-alternatives --install /usr/bin/cc cc /usr/bin/clang 100
+          update-alternatives --install /usr/bin/c++ c++ /usr/bin/clang++ 100
+
+      - uses: actions/setup-python@v4
+        with:
+          python-version: ${{ env.PYTHON_VERSION }}
+
+      - name: Setup pip cache dir
+        run: |
+          PIP_VER=$(python3 -c "import pip; print(pip.__version__)")
+          echo "Using pip version: ${PIP_VER}"
+          echo "PIP_CACHE_DIR=${PIP_CACHE_PATH}/${PIP_VER}" >> $GITHUB_ENV
+
+      - name: Install python dependencies
+        run: |
+          # For running ONNX frontend unit tests
+          python3 -m pip install --force-reinstall -r ${OPENVINO_REPO}/src/frontends/onnx/tests/requirements.txt
+
+          # For running TensorFlow frontend unit tests
+          python3 -m pip install -r ${OPENVINO_REPO}/src/frontends/tensorflow/tests/requirements.txt
+
+          # For running TensorFlow Lite frontend unit tests
+          python3 -m pip install -r ${OPENVINO_REPO}/src/frontends/tensorflow_lite/tests/requirements.txt
+
+          # For running Paddle frontend unit tests
+          python3 -m pip install -r ${OPENVINO_REPO}/src/frontends/paddle/tests/requirements.txt
+
       #
       # Build
       #
 
-      - name: CMake configure CC COLLECT
+      - name: CMake configure - CC COLLECT
         run: |
           cmake \
             -G "${{ env.CMAKE_GENERATOR }}" \
+            -DBUILD_SHARED_LIBS=OFF \
+            -DENABLE_TESTS=ON \
             -DENABLE_CPPLINT=OFF \
-            -DENABLE_GAPI_PREPROCESSING=OFF \
-            -DCMAKE_VERBOSE_MAKEFILE=ON \
+            -DENABLE_NCC_STYLE=OFF \
+            -DENABLE_INTEL_GNA=OFF \
             -DCMAKE_COMPILE_WARNING_AS_ERROR=OFF \
-            -DENABLE_FASTER_BUILD=ON \
             -DENABLE_PROFILING_ITT=ON \
             -DSELECTIVE_BUILD=COLLECT \
+            -DCMAKE_C_COMPILER_LAUNCHER=${{ env.CMAKE_C_COMPILER_LAUNCHER }} \
+            -DCMAKE_CXX_COMPILER_LAUNCHER=${{ env.CMAKE_CXX_COMPILER_LAUNCHER }} \
             -S ${OPENVINO_REPO} \
             -B ${BUILD_DIR}
 
-      - name: Build CC COLLECT
-        run: cmake --build ${BUILD_DIR} --parallel --config ${{ env.CMAKE_BUILD_TYPE }} --target openvino_intel_cpu_plugin openvino_ir_frontend benchmark_app sea_itt_lib
+      - name: Cmake build - CC COLLECT
+        run: |
+          cmake --build ${BUILD_DIR} --parallel 8 --config ${{ env.CMAKE_BUILD_TYPE }}
+          cmake --build ${BUILD_DIR} --parallel --config ${{ env.CMAKE_BUILD_TYPE }} --target sea_itt_lib
 
       - name: Show ccache stats
         run: ccache --show-stats
 
-      - name: Code usage analysis
+      - name: Cmake install - OpenVINO
+        run: cmake -DCMAKE_INSTALL_PREFIX=${INSTALL_DIR} -P ${BUILD_DIR}/cmake_install.cmake
+
+      - name: Build C++ samples - OpenVINO build tree
+        run: |
+          cmake -G "${{ env.CMAKE_GENERATOR }}" -DOpenVINO_DIR=${BUILD_DIR} -S ${INSTALL_DIR}/samples/cpp -B ${BUILD_DIR}/cpp_samples
+          cmake --build ${BUILD_DIR}/cpp_samples --parallel --config ${{ env.CMAKE_BUILD_TYPE }} --target hello_query_device
+
+      - name: Build C samples - OpenVINO install tree
+        run: ${INSTALL_DIR}/samples/c/build_samples.sh -i ${INSTALL_DIR} -b ${BUILD_DIR}/c_samples
+
+      - name: Ctest - OpenVINO unit tests
+        run: ctest -C ${{ env.CMAKE_BUILD_TYPE }} --test-dir ${BUILD_DIR} -V -L UNIT
+
+      - name: Perform code tracing via ITT collector
         run: |
           python3 ${OPENVINO_REPO}/thirdparty/itt_collector/runtool/sea_runtool.py \
-            --bindir ${OPENVINO_REPO}/bin/intel64/Release -o ${BUILD_DIR}/itt_stat ! \
+            --bindir ${OPENVINO_REPO}/bin/intel64/Release -o ${SELECTIVE_BUILD_STAT_DIR}/itt_stat ! \
           ${OPENVINO_REPO}/bin/intel64/Release/benchmark_app -niter 1 -nireq 1 \
             -m ${MODELS_PATH}/models/test_model/test_model_fp32.xml -d CPU
 
-      - name: CMake configure with CC ON
-        run: cmake -DSELECTIVE_BUILD=ON -DSELECTIVE_BUILD_STAT=${BUILD_DIR}/*.csv -S ${OPENVINO_REPO} -B ${BUILD_DIR}
-
-      - name: Build with CC ON
-        run: cmake --build ${BUILD_DIR} --parallel --config ${{ env.CMAKE_BUILD_TYPE }} --target openvino_intel_cpu_plugin openvino_ir_frontend
-
-      - name: Use OpenVINO after CC
+      - name: Pack Artifacts
         run: |
-          ${OPENVINO_REPO}/bin/intel64/Release/benchmark_app -niter 1 -nireq 1 \
-            -m ${MODELS_PATH}/models/test_model/test_model_fp32.xml -d CPU
+          pushd ${SELECTIVE_BUILD_STAT_DIR}
+            tar -czvf ${BUILD_DIR}/openvino_selective_build_stat.tar.gz *
+          popd
+
+          pushd ${OPENVINO_REPO}
+            tar -czvf ${BUILD_DIR}/openvino_tests.tar.gz \
+              bin/intel64/Release/ov_cpu_func_tests \
+              src/tests/test_utils/functional_test_utils/layer_tests_summary/* \
+              scripts/install_dependencies/*
+          popd
+
+      - name: Upload selective build statistics package
+        if: ${{ always() }}
+        uses: actions/upload-artifact@v3
+        with:
+          name: openvino_selective_build_stat
+          path: ${{ env.BUILD_DIR }}/openvino_selective_build_stat.tar.gz
+          if-no-files-found: 'error'
+
+      - name: Upload OpenVINO tests package
+        if: ${{ always() }}
+        uses: actions/upload-artifact@v3
+        with:
+          name: openvino_tests
+          path: ${{ env.BUILD_DIR }}/openvino_tests.tar.gz
+          if-no-files-found: 'error'
+
+  CC_Build:
+    name: Conditional Compilation
+    needs: Build
+    defaults:
+      run:
+        shell: bash
+    runs-on: aks-linux-16-cores
+    container:
+      image: openvinogithubactions.azurecr.io/dockerhub/ubuntu:22.04
+      volumes:
+        - /mount/caches:/mount/caches
+    env:
+      DEBIAN_FRONTEND: noninteractive # to prevent apt-get from waiting user input
+      CMAKE_CXX_COMPILER_LAUNCHER: ccache
+      CMAKE_C_COMPILER_LAUNCHER: ccache
+      GITHUB_WORKSPACE: '/__w/openvino/openvino'
+      OPENVINO_REPO: /__w/openvino/openvino/openvino
+      BUILD_DIR: /__w/openvino/openvino/openvino_build
+      SELECTIVE_BUILD_STAT_DIR: /__w/openvino/openvino/selective_build_stat
+      MODELS_PATH: /__w/openvino/openvino/testdata
+      CCACHE_DIR: /mount/caches/ccache/ubuntu22_x86_64_cc_Release
+      CCACHE_TEMPDIR: /__w/openvino/openvino/ccache_temp
+      CCACHE_MAXSIZE: 20G
+
+    steps:
+      - name: Install git
+        run: apt-get update && apt-get install --assume-yes --no-install-recommends git ca-certificates git-lfs
+
+      - name: Clone OpenVINO
+        uses: actions/checkout@v4
+        with:
+          path: ${{ env.OPENVINO_REPO }}
+          submodules: 'true'
+
+      - name: Clone test models
+        uses: actions/checkout@v4
+        with:
+          repository: 'openvinotoolkit/testdata'
+          path: ${{ env.MODELS_PATH }}
+          lfs: 'true'
+
+      - name: Download selective build statistics package
+        uses: actions/download-artifact@v3
+        with:
+          name: openvino_selective_build_stat
+          path: ${{ env.SELECTIVE_BUILD_STAT_DIR }}
+
+      - name: Extract selective build statistics package
+        run: tar -xvzf ${SELECTIVE_BUILD_STAT_DIR}/openvino_selective_build_stat.tar.gz -C ${SELECTIVE_BUILD_STAT_DIR}
+
+      #
+      # Dependencies
+      #
+
+      - name: Install build dependencies
+        run: bash ${OPENVINO_REPO}/install_build_dependencies.sh
+
+      #
+      # Build
+      #
+
+      - name: CMake configure - CC ON
+        run: |
+          cmake \
+            -DBUILD_SHARED_LIBS=OFF \
+            -DENABLE_CPPLINT=OFF \
+            -DSELECTIVE_BUILD=ON \
+            -DENABLE_LTO=OFF \
+            -DENABLE_TEMPLATE=OFF \
+            -DENABLE_INTEL_GPU=OFF \
+            -DENABLE_INTEL_GNA=OFF \
+            -DENABLE_OV_TF_FRONTEND=OFF \
+            -DENABLE_OV_TF_LITE_FRONTEND=OFF \
+            -DENABLE_OV_PADDLE_FRONTEND=OFF \
+            -DENABLE_OV_PYTORCH_FRONTEND=OFF \
+            -DENABLE_OV_ONNX_FRONTEND=OFF \
+            -DSELECTIVE_BUILD_STAT=${SELECTIVE_BUILD_STAT_DIR}/*.csv \
+            -DCMAKE_C_COMPILER_LAUNCHER=${{ env.CMAKE_C_COMPILER_LAUNCHER }} \
+            -DCMAKE_CXX_COMPILER_LAUNCHER=${{ env.CMAKE_CXX_COMPILER_LAUNCHER }} \
+            -S ${OPENVINO_REPO} \
+            -B ${BUILD_DIR}
+
+      - name: Cmake build - CC ON
+        run: cmake --build ${BUILD_DIR} --parallel 8 --target benchmark_app
+
+      - name: Show ccache stats
+        run: ccache --show-stats
+
+      - name: Run with CC-ed runtime
+        run: ${OPENVINO_REPO}/bin/intel64/Release/benchmark_app -niter 1 -nireq 1 -m ${MODELS_PATH}/models/test_model/test_model_fp32.xml -d CPU
+
+  CPU_Functional_Tests:
+    name: CPU functional tests
+    needs: Build
+    defaults:
+      run:
+        shell: bash
+    runs-on: aks-linux-8-cores
+    container:
+      image: openvinogithubactions.azurecr.io/dockerhub/ubuntu:22.04
+    env:
+      DEBIAN_FRONTEND: noninteractive # to prevent apt-get from waiting user input
+      INSTALL_TEST_DIR: /__w/openvino/openvino/install/tests
+      PARALLEL_TEST_SCRIPT: /__w/openvino/openvino/install/tests/src/tests/test_utils/functional_test_utils/layer_tests_summary/run_parallel.py
+      PARALLEL_TEST_CACHE: /__w/openvino/openvino/install/tests/test_cache.lst
+
+    steps:
+      - name: Download OpenVINO tests package
+        uses: actions/download-artifact@v3
+        with:
+          name: openvino_tests
+          path: ${{ env.INSTALL_TEST_DIR }}
+
+      - name: Extract OpenVINO packages
+        run: tar -xvzf ${INSTALL_TEST_DIR}/openvino_tests.tar.gz -C ${INSTALL_TEST_DIR}
+
+      - name: Install OpenVINO dependencies
+        run: bash ${INSTALL_TEST_DIR}/scripts/install_dependencies/install_openvino_dependencies.sh -c=core -c=gpu -y
+
+      - name: Install 'actions/setup-python@v4' dependencies
+        run: apt-get install -y libssl3
+
+      - uses: actions/setup-python@v4
+        with:
+          python-version: ${{ env.PYTHON_VERSION }}
+
+      - name: Install python dependencies for run_parallel.py
+        run: python3 -m pip install -r ${INSTALL_TEST_DIR}/src/tests/test_utils/functional_test_utils/layer_tests_summary/requirements.txt
+
+      - name: Restore tests execution time
+        uses: actions/cache/restore@v3
+        with:
+          path: ${{ env.PARALLEL_TEST_CACHE }}
+          key: ${{ runner.os }}-tests-functional-cpu-stamp-${{ github.sha }}
+          restore-keys: |
+            ${{ runner.os }}-tests-functional-cpu-stamp
+
+      - name: Intel CPU plugin func tests (parallel)
+        run: python3 ${PARALLEL_TEST_SCRIPT} -e ${INSTALL_TEST_DIR}/bin/intel64/Release/ov_cpu_func_tests -c ${PARALLEL_TEST_CACHE} -w ${INSTALL_TEST_DIR} -s suite -rf 0 -- --gtest_print_time=1 --gtest_filter=*smoke*
+        timeout-minutes: 40
+
+      - name: Upload Test Results
+        uses: actions/upload-artifact@v3
+        if: ${{ !cancelled() }}
+        with:
+          name: test-results-functional-cpu
+          path: |
+            ${{ env.INSTALL_TEST_DIR }}/TEST*.xml
+            ${{ env.INSTALL_TEST_DIR }}/logs/failed/*.log
+            ${{ env.INSTALL_TEST_DIR }}/logs/crashed/*.log
+            ${{ env.INSTALL_TEST_DIR }}/logs/hanged/*.log
+            ${{ env.INSTALL_TEST_DIR }}/logs/interapted/*.log
+            ${{ env.INSTALL_TEST_DIR }}/logs/disabled_tests.log
+          if-no-files-found: 'error'
diff --git a/.github/workflows/linux_cuda.yml b/.github/workflows/linux_cuda.yml
index 517b34fb573..7fd90dac00d 100644
--- a/.github/workflows/linux_cuda.yml
+++ b/.github/workflows/linux_cuda.yml
@@ -115,7 +115,7 @@ jobs:
             -DENABLE_INTEL_GPU=OFF \
             -DENABLE_INTEL_GNA=OFF \
             -DENABLE_OV_TF_FRONTEND=OFF \
-            -DENABLE_OV_TF_LITE=OFF \
+            -DENABLE_OV_TF_LITE_FRONTEND=OFF \
             -DENABLE_OV_PADDLE_FRONTEND=OFF \
             -DENABLE_OV_PYTORCH_FRONTEND=OFF \
             -DENABLE_OV_ONNX_FRONTEND=OFF \
diff --git a/CMakeLists.txt b/CMakeLists.txt
index e3630486535..b0aceaa39db 100644
--- a/CMakeLists.txt
+++ b/CMakeLists.txt
@@ -35,7 +35,6 @@ find_package(IEDevScripts REQUIRED
              NO_CMAKE_FIND_ROOT_PATH
              NO_DEFAULT_PATH)
 
-include(CTest)
 include(cmake/features.cmake)
 
 # These options are shared with 3rdparty plugins by means of developer package
diff --git a/cmake/developer_package/IEDevScriptsConfig.cmake b/cmake/developer_package/IEDevScriptsConfig.cmake
index 997f85b3a40..95e3c9eea36 100644
--- a/cmake/developer_package/IEDevScriptsConfig.cmake
+++ b/cmake/developer_package/IEDevScriptsConfig.cmake
@@ -118,7 +118,11 @@ if(CMAKE_GENERATOR STREQUAL "Ninja Multi-Config")
     # https://cmake.org/cmake/help/latest/variable/CMAKE_DEFAULT_BUILD_TYPE.html
     set(CMAKE_DEFAULT_BUILD_TYPE "Release" CACHE STRING "CMake default build type")
 elseif(NOT OV_GENERATOR_MULTI_CONFIG)
-    set(CMAKE_BUILD_TYPE "Release" CACHE STRING "CMake build type")
+    if(NOT CMAKE_BUILD_TYPE)
+        # default value
+        set(CMAKE_BUILD_TYPE "Release")
+    endif()
+    set(CMAKE_BUILD_TYPE "${CMAKE_BUILD_TYPE}" CACHE STRING "CMake build type")
     set_property(CACHE CMAKE_BUILD_TYPE PROPERTY STRINGS "Release;Debug;RelWithDebInfo;MinSizeRel")
 endif()
 
diff --git a/cmake/developer_package/add_ie_target.cmake b/cmake/developer_package/add_ie_target.cmake
index 7d62b1f604c..2452312d820 100644
--- a/cmake/developer_package/add_ie_target.cmake
+++ b/cmake/developer_package/add_ie_target.cmake
@@ -5,9 +5,10 @@
 #[[
 function to create CMake target and setup its options in a declarative style.
 Example:
-addIeTarget(
+ov_add_target(
    NAME core_lib
    ADD_CPPLINT
+   ADD_CLANG_FORMAT
    DEVELOPER_PACKAGE <component>
    TYPE <SHARED / STATIC / EXECUTABLE>
    ROOT ${CMAKE_CURRENT_SOURCE_DIR}
@@ -25,9 +26,15 @@ addIeTarget(
         ie::important_plugin
    OBJECT_FILES
         object libraries
+   DEFINES
+        DEF1 DEF2
+   LINK_LIBRARIES_WHOLE_ARCHIVE
+        lib1 lib2
+   LINK_FLAGS
+        flag1 flag2
 )
 #]]
-function(addIeTarget)
+function(ov_add_target)
     set(options
         ADD_CPPLINT                   # Enables code style checks for the target
         ADD_CLANG_FORMAT              # Enables code style checks for the target
@@ -54,7 +61,7 @@ function(addIeTarget)
     cmake_parse_arguments(ARG "${options}" "${oneValueRequiredArgs};${oneValueOptionalArgs}" "${multiValueArgs}" ${ARGN} )
 
     # sanity checks
-    foreach(argName ${oneValueRequiredArgs})
+    foreach(argName IN LISTS oneValueRequiredArgs)
         if (NOT ARG_${argName})
             message(SEND_ERROR "Argument '${argName}' is required.")
         endif()
@@ -133,18 +140,19 @@ function(addIeTarget)
     endif()
 endfunction()
 
-function(ov_add_target)
-    addIeTarget(${ARGV})
+function(addIeTarget)
+    message(WARNING "'addIeTarget' is deprecated, please, use 'ov_add_target' instead")
+    ov_add_target(${ARGV})
 endfunction()
 
 #[[
 Wrapper function over addIeTarget, that also adds a test with the same name.
 You could use
-addIeTargetTest( ... LABELS labelOne labelTwo )
+ov_add_test_target( ... LABELS labelOne labelTwo )
 also to provide labels for that test.
 Important: you MUST pass LABELS as last argument, otherwise it will consume any parameters that come after.
 #]]
-function(addIeTargetTest)
+function(ov_add_test_target)
     set(options
         )
     set(oneValueRequiredArgs
@@ -161,7 +169,7 @@ function(addIeTargetTest)
         set(ARG_COMPONENT tests)
     endif()
 
-    addIeTarget(TYPE EXECUTABLE NAME ${ARG_NAME} ${ARG_UNPARSED_ARGUMENTS})
+    ov_add_target(TYPE EXECUTABLE NAME ${ARG_NAME} ${ARG_UNPARSED_ARGUMENTS})
 
     if(EMSCRIPTEN)
         set(JS_BIN_NAME "${ARG_NAME}.js")
@@ -187,6 +195,7 @@ function(addIeTargetTest)
             EXCLUDE_FROM_ALL)
 endfunction()
 
-function(ov_add_test_target)
-    addIeTargetTest(${ARGV})
+function(addIeTargetTest)
+    message(WARNING "'addIeTargetTest' is deprecated, please, use 'ov_add_test_target' instead")
+    ov_add_test_target(${ARGV})
 endfunction()
diff --git a/cmake/features.cmake b/cmake/features.cmake
index 455db56d28a..7b11a8a968f 100644
--- a/cmake/features.cmake
+++ b/cmake/features.cmake
@@ -21,6 +21,11 @@ ie_dependent_option (ENABLE_ARM_COMPUTE_CMAKE "Enable ARM Compute build via cmak
 
 ie_option (ENABLE_TESTS "unit, behavior and functional tests" OFF)
 
+if(ENABLE_TESTS)
+    include(CTest)
+    enable_testing()
+endif()
+
 if(X86_64)
     set(ENABLE_INTEL_GPU_DEFAULT ON)
 else()
diff --git a/docs/requirements.txt b/docs/requirements.txt
index ddeb91b02f1..69433a40eb6 100644
--- a/docs/requirements.txt
+++ b/docs/requirements.txt
@@ -44,6 +44,6 @@ sphinxcontrib-jsmath==1.0.1
 sphinxcontrib-qthelp==1.0.3
 sphinxcontrib-serializinghtml==1.1.5
 toml==0.10.2
-urllib3==1.26.5
+urllib3==1.26.17
 zipp==3.4.1
 docs/openvino_custom_sphinx_sitemap
diff --git a/src/common/conditional_compilation/tests/CMakeLists.txt b/src/common/conditional_compilation/tests/CMakeLists.txt
index a68ac41d41b..a57ef923bad 100644
--- a/src/common/conditional_compilation/tests/CMakeLists.txt
+++ b/src/common/conditional_compilation/tests/CMakeLists.txt
@@ -17,5 +17,5 @@ ov_add_test_target(
             "${CMAKE_CURRENT_SOURCE_DIR}/../include"
         ADD_CLANG_FORMAT
         LABELS
-            OV
+            OV UNIT
 )
diff --git a/src/common/low_precision_transformations/tests/CMakeLists.txt b/src/common/low_precision_transformations/tests/CMakeLists.txt
index aef7ed1391d..85d4e5ce472 100644
--- a/src/common/low_precision_transformations/tests/CMakeLists.txt
+++ b/src/common/low_precision_transformations/tests/CMakeLists.txt
@@ -17,5 +17,5 @@ ov_add_test_target(
         gmock
     INCLUDES ${CMAKE_CURRENT_SOURCE_DIR}
     LABELS
-        LP_TRANSFORMATIONS
+        OV UNIT LP_TRANSFORMATIONS
 )
diff --git a/src/common/snippets/tests/CMakeLists.txt b/src/common/snippets/tests/CMakeLists.txt
index 350b87e583f..274d653518a 100644
--- a/src/common/snippets/tests/CMakeLists.txt
+++ b/src/common/snippets/tests/CMakeLists.txt
@@ -4,7 +4,7 @@
 
 set(TARGET_NAME ov_snippets_func_tests)
 
-addIeTargetTest(
+ov_add_test_target(
         NAME ${TARGET_NAME}
         ROOT ${CMAKE_CURRENT_SOURCE_DIR}
         INCLUDES
@@ -16,7 +16,7 @@ addIeTargetTest(
             ov_snippets_models
         ADD_CPPLINT
         LABELS
-        IE OV SNIPPETS
+            OV UNIT SNIPPETS
 )
 
 # LTO
diff --git a/src/common/transformations/tests/CMakeLists.txt b/src/common/transformations/tests/CMakeLists.txt
index 296a198a666..84a4fb6e900 100644
--- a/src/common/transformations/tests/CMakeLists.txt
+++ b/src/common/transformations/tests/CMakeLists.txt
@@ -22,7 +22,7 @@ ov_add_test_target(
     INCLUDES
         $<TARGET_PROPERTY:inference_engine_obj,SOURCE_DIR>/src
     LABELS
-        TRANSFORMATIONS
+        OV UNIT TRANSFORMATIONS
 )
 
 if(WIN32)
diff --git a/src/core/tests/CMakeLists.txt b/src/core/tests/CMakeLists.txt
index f8fb34acb34..433395d8a4b 100644
--- a/src/core/tests/CMakeLists.txt
+++ b/src/core/tests/CMakeLists.txt
@@ -47,9 +47,7 @@ ov_add_test_target(
             openvino::runtime::dev
         ADD_CLANG_FORMAT
         LABELS
-            OV
-            IE
-            CORE
+            OV UNIT CORE
 )
 
 get_target_property(OV_CORE_SRC_DIR ngraph_obj SOURCE_DIR)
diff --git a/src/frontends/ir/tests/CMakeLists.txt b/src/frontends/ir/tests/CMakeLists.txt
index 3962d4c96c0..da042bec160 100644
--- a/src/frontends/ir/tests/CMakeLists.txt
+++ b/src/frontends/ir/tests/CMakeLists.txt
@@ -18,6 +18,5 @@ ov_add_test_target(
             "${CMAKE_CURRENT_SOURCE_DIR}/../include"
         ADD_CLANG_FORMAT
         LABELS
-            OV
-            IR_FE
+            OV UNIT IR_FE
 )
diff --git a/src/frontends/onnx/tests/CMakeLists.txt b/src/frontends/onnx/tests/CMakeLists.txt
index 67462466b91..22bd85d5b92 100644
--- a/src/frontends/onnx/tests/CMakeLists.txt
+++ b/src/frontends/onnx/tests/CMakeLists.txt
@@ -123,8 +123,8 @@ foreach(BACKEND_NAME IN LISTS ACTIVE_BACKEND_LIST)
 endforeach()
 
 add_executable(ov_onnx_frontend_tests ${SRC})
-add_test(NAME ov_onnx_frontend_tests COMMAND ov_onnx_frontend_tests)
-set_property(TEST ov_onnx_frontend_tests PROPERTY LABELS OV ONNX_FE)
+add_test(NAME ov_onnx_frontend_tests COMMAND ov_onnx_frontend_tests --gtest_filter=-*IE_GPU*)
+set_property(TEST ov_onnx_frontend_tests PROPERTY LABELS OV UNIT ONNX_FE)
 
 add_dependencies(ov_onnx_frontend_tests template_extension)
 
diff --git a/src/frontends/paddle/tests/CMakeLists.txt b/src/frontends/paddle/tests/CMakeLists.txt
index 236919d7dfd..82a68ce62bc 100644
--- a/src/frontends/paddle/tests/CMakeLists.txt
+++ b/src/frontends/paddle/tests/CMakeLists.txt
@@ -19,9 +19,8 @@ ov_add_test_target(
             gtest_main_manifest
             func_test_utils
         ADD_CLANG_FORMAT
-        LABELS
-            OV
-            PADDLE_FE
+        # LABELS
+        #     OV UNIT PADDLE_FE
 )
 
 # Test model generating
diff --git a/src/frontends/tensorflow/tests/CMakeLists.txt b/src/frontends/tensorflow/tests/CMakeLists.txt
index ccffb195159..45e64536b60 100644
--- a/src/frontends/tensorflow/tests/CMakeLists.txt
+++ b/src/frontends/tensorflow/tests/CMakeLists.txt
@@ -22,8 +22,7 @@ ov_add_test_target(
             openvino_tensorflow_common
         ADD_CLANG_FORMAT
         LABELS
-            OV
-            TF_FE
+            OV UNIT TF_FE
 )
 
 # Test model generating
diff --git a/src/frontends/tensorflow_common/tests/CMakeLists.txt b/src/frontends/tensorflow_common/tests/CMakeLists.txt
index 76e3f4522d5..1eb4755d808 100644
--- a/src/frontends/tensorflow_common/tests/CMakeLists.txt
+++ b/src/frontends/tensorflow_common/tests/CMakeLists.txt
@@ -13,6 +13,5 @@ ov_add_test_target(
             openvino_tensorflow_common
         ADD_CLANG_FORMAT
         LABELS
-            OV
-            TF_COMMON
+            OV UNIT TF_COMMON
 )
diff --git a/src/frontends/tensorflow_lite/tests/CMakeLists.txt b/src/frontends/tensorflow_lite/tests/CMakeLists.txt
index 5e0b544db26..ddb2fba4d9c 100644
--- a/src/frontends/tensorflow_lite/tests/CMakeLists.txt
+++ b/src/frontends/tensorflow_lite/tests/CMakeLists.txt
@@ -16,8 +16,7 @@ ov_add_test_target(
             openvino_tensorflow_lite_frontend
         ADD_CLANG_FORMAT
         LABELS
-            OV
-            TFL_FE
+            OV UNIT TFL_FE
 )
 
 # Test model generating
diff --git a/src/inference/tests/functional/CMakeLists.txt b/src/inference/tests/functional/CMakeLists.txt
index 66f819df8e8..16bcc08d4b9 100644
--- a/src/inference/tests/functional/CMakeLists.txt
+++ b/src/inference/tests/functional/CMakeLists.txt
@@ -49,7 +49,7 @@ ov_add_test_target(
             ${CMAKE_CURRENT_SOURCE_DIR}
         ADD_CLANG_FORMAT
         LABELS
-            OV
+            OV UNIT RUNTIME
 )
 
 add_compile_definitions(${TARGET_NAME} ${COMPILE_DEFINITIONS})
diff --git a/src/inference/tests/unit/CMakeLists.txt b/src/inference/tests/unit/CMakeLists.txt
index 9aff0e1adbe..ef8e346aaf4 100644
--- a/src/inference/tests/unit/CMakeLists.txt
+++ b/src/inference/tests/unit/CMakeLists.txt
@@ -17,5 +17,5 @@ ov_add_test_target(
             unit_test_utils
         ADD_CLANG_FORMAT
         LABELS
-            OV
+            OV UNIT RUNTIME
 )
diff --git a/src/plugins/auto/tests/unit/CMakeLists.txt b/src/plugins/auto/tests/unit/CMakeLists.txt
index ca149e48b33..ab9f4731fd8 100644
--- a/src/plugins/auto/tests/unit/CMakeLists.txt
+++ b/src/plugins/auto/tests/unit/CMakeLists.txt
@@ -26,9 +26,9 @@ ov_add_test_target(
             mock_engine
             ov_models
         LABELS
-            Multi
-            Auto
+            OV UNIT MULTI AUTO
 )
+
 ov_add_version_defines(${OpenVINO_SOURCE_DIR}/src/plugins/auto/src/plugin.cpp ${TARGET_NAME})
 
 ov_set_threading_interface_for(${TARGET_NAME})
diff --git a/src/plugins/auto_batch/tests/functional/CMakeLists.txt b/src/plugins/auto_batch/tests/functional/CMakeLists.txt
index 7c5137f9b56..f0b81893015 100644
--- a/src/plugins/auto_batch/tests/functional/CMakeLists.txt
+++ b/src/plugins/auto_batch/tests/functional/CMakeLists.txt
@@ -5,7 +5,7 @@
 set(TARGET_NAME ov_auto_batch_func_tests)
 
 set(SHARED_HEADERS_DIR "${OpenVINO_SOURCE_DIR}/src/tests/functional/plugin/shared/include")
-addIeTargetTest(
+ov_add_test_target(
         NAME
             ${TARGET_NAME}
         ROOT
@@ -19,7 +19,7 @@ addIeTargetTest(
             openvino_auto_batch_plugin
         ADD_CPPLINT
         LABELS
-            Auto_Batch
+            OV UNIT AUTO_BATCH
 )
 
 ov_set_threading_interface_for(${TARGET_NAME})
diff --git a/src/plugins/auto_batch/tests/unit/CMakeLists.txt b/src/plugins/auto_batch/tests/unit/CMakeLists.txt
index 14b2181060e..3b1c1285c84 100644
--- a/src/plugins/auto_batch/tests/unit/CMakeLists.txt
+++ b/src/plugins/auto_batch/tests/unit/CMakeLists.txt
@@ -8,7 +8,8 @@ set(CI_BUILD_NUMBER "unittest")
 add_definitions(-DAUTOBATCH_UNITTEST)
 
 set(SHARED_HEADERS_DIR "${OpenVINO_SOURCE_DIR}/src/tests/ie_test_util")
-addIeTargetTest(
+
+ov_add_test_target(
         NAME
             ${TARGET_NAME}
         ROOT
@@ -27,8 +28,9 @@ addIeTargetTest(
             ov_models
         ADD_CPPLINT
         LABELS
-            Auto_Batch
+            OV UNIT AUTO_BATCH
 )
+
 ov_add_version_defines(${OpenVINO_SOURCE_DIR}/src/plugins/auto_batch/src/plugin.cpp ${TARGET_NAME})
 
 ov_set_threading_interface_for(${TARGET_NAME})
diff --git a/src/plugins/hetero/tests/functional/CMakeLists.txt b/src/plugins/hetero/tests/functional/CMakeLists.txt
index eaa56e072b7..a1726e31c5a 100644
--- a/src/plugins/hetero/tests/functional/CMakeLists.txt
+++ b/src/plugins/hetero/tests/functional/CMakeLists.txt
@@ -18,7 +18,7 @@ ov_add_test_target(
             common_test_utils
         ADD_CLANG_FORMAT
         LABELS
-            HETERO
+            OV UNIT HETERO
 )
 
 target_compile_definitions(${TARGET_NAME} PRIVATE CI_BUILD_NUMBER=\"mock_version\")
@@ -26,4 +26,4 @@ target_compile_definitions(${TARGET_NAME} PRIVATE CI_BUILD_NUMBER=\"mock_version
 if(ENABLE_OV_IR_FRONTEND)
     add_dependencies(${TARGET_NAME} openvino_ir_frontend)
     target_compile_definitions(${TARGET_NAME} PRIVATE IR_FRONTEND_ENABLED)
-endif()
\ No newline at end of file
+endif()
diff --git a/src/plugins/hetero/tests/unit/CMakeLists.txt b/src/plugins/hetero/tests/unit/CMakeLists.txt
index 654f491220c..939229e4ee9 100644
--- a/src/plugins/hetero/tests/unit/CMakeLists.txt
+++ b/src/plugins/hetero/tests/unit/CMakeLists.txt
@@ -27,5 +27,5 @@ ov_add_test_target(
             ov_models
         ADD_CLANG_FORMAT
         LABELS
-            HETERO
+            OV UNIT HETERO
 )
diff --git a/src/plugins/intel_cpu/tests/functional/CMakeLists.txt b/src/plugins/intel_cpu/tests/functional/CMakeLists.txt
index 2fb4d5eb7d3..f7f50c450ef 100644
--- a/src/plugins/intel_cpu/tests/functional/CMakeLists.txt
+++ b/src/plugins/intel_cpu/tests/functional/CMakeLists.txt
@@ -46,7 +46,7 @@ if(NOT X86_64)
          ${CMAKE_CURRENT_SOURCE_DIR}/test_utils/x64)
 endif()
 
-addIeTargetTest(
+ov_add_test_target(
         NAME ${TARGET_NAME}
         ROOT ${CMAKE_CURRENT_SOURCE_DIR}
         INCLUDES ${INCLUDES}
@@ -56,7 +56,7 @@ addIeTargetTest(
         DEPENDENCIES ${DEPENDENCIES}
         LINK_LIBRARIES ${LINK_LIBRARIES}
         ADD_CPPLINT
-        LABELS CPU
+        LABELS OV CPU
 )
 
 ov_set_threading_interface_for(${TARGET_NAME})
diff --git a/src/plugins/intel_cpu/tests/functional/shared_tests_instances/skip_tests_config.cpp b/src/plugins/intel_cpu/tests/functional/shared_tests_instances/skip_tests_config.cpp
index 1628c32319e..5d7c2434fc8 100644
--- a/src/plugins/intel_cpu/tests/functional/shared_tests_instances/skip_tests_config.cpp
+++ b/src/plugins/intel_cpu/tests/functional/shared_tests_instances/skip_tests_config.cpp
@@ -181,6 +181,8 @@ std::vector<std::string> disabledTestPatterns() {
         R"(.*smoke_Proposal_(Static|Dynamic)_Test_Case1/ProposalLayerCPUTest.*)",
         // Issue: 111418
         R"(.*smoke_Snippets_ConvertStub/ConvertStub\.CompareWithRefImpl/IS.*_OT=\(bf16\)_#N=2_#S=2_targetDevice=CPU.*)",
+        R"(.*smoke_Snippets_Convert/Convert\.CompareWithRefImpl/IS.*_IT=\(f32\)_OT=\(u8\)_#N=1_#S=1_targetDevice=CPU.*)",
+        R"(.*smoke_Snippets_ConvertManyOnInputs/ConvertManyOnInputs\.CompareWithRefImpl/IS.*_IT=\(f32\.u8\)_OT=\(\)_#N=1_#S=1_targetDevice=CPU.*)",
         // Issue: 106939
         R"(.*ScatterNDUpdateLayerCPUTest.*-1.-1.-1.-2.-2.-2.*)",
         // New plugin API doesn't support changes of pre-processing
diff --git a/src/plugins/intel_cpu/tests/functional/specific_tests.cmake b/src/plugins/intel_cpu/tests/functional/specific_tests.cmake
index ddd1a5a1522..6ec6d019bea 100644
--- a/src/plugins/intel_cpu/tests/functional/specific_tests.cmake
+++ b/src/plugins/intel_cpu/tests/functional/specific_tests.cmake
@@ -40,18 +40,7 @@ if(DEFINED ENABLE_CPU_SUBSET_TESTS_PATH)
     ${CMAKE_CURRENT_SOURCE_DIR}/test_utils/fusing_test_utils.cpp
     ${CPU_SUBSET_TEST_ABS_PATH})
 
-  message(FATAL_ERROR ${X86_64})
-  if(X86_64)
-    message(FATAL_ERROR "248")
-    list(APPEND REQUIRED_OBJECT_FILES
-            ${CMAKE_CURRENT_SOURCE_DIR}/test_utils/x64/filter_cpu_info.cpp)
-  elseif(ARM OR AARCH64)
-    message(FATAL_ERROR "123")
-    list(APPEND REQUIRED_OBJECT_FILES
-            ${CMAKE_CURRENT_SOURCE_DIR}/test_utils/arm/filter_cpu_info.cpp)
-  endif()
-
-  addIeTargetTest(
+  ov_add_test_target(
     NAME ${SUBSET_TARGET_NAME}
     ROOT ${CMAKE_CURRENT_SOURCE_DIR}
     INCLUDES ${INCLUDES}
@@ -60,8 +49,7 @@ if(DEFINED ENABLE_CPU_SUBSET_TESTS_PATH)
     DEFINES ${DEFINES}
     DEPENDENCIES ${DEPENDENCIES}
     LINK_LIBRARIES ${LINK_LIBRARIES}
-    LABELS
-    CPU
+    LABELS OV CPU
   )
 
   ov_set_threading_interface_for(${SUBSET_TARGET_NAME})
diff --git a/src/plugins/intel_cpu/tests/functional/target_per_test.cmake b/src/plugins/intel_cpu/tests/functional/target_per_test.cmake
index c8af84d5087..d159d98ae0a 100644
--- a/src/plugins/intel_cpu/tests/functional/target_per_test.cmake
+++ b/src/plugins/intel_cpu/tests/functional/target_per_test.cmake
@@ -36,7 +36,7 @@ function(create_target_per_test_for_directory TEST_DIR TARGET_PREFIX)
     set(TEST_TARGET_NAME ${TARGET_PREFIX}_${TEST_FILE_WE})
 
     # create target
-    addIeTargetTest(
+    ov_add_test_target(
       NAME ${TEST_TARGET_NAME}
       ROOT ${TEST_DIR}
       INCLUDES ${INCLUDES}
@@ -46,8 +46,7 @@ function(create_target_per_test_for_directory TEST_DIR TARGET_PREFIX)
       DEPENDENCIES ${DEPENDENCIES}
       LINK_LIBRARIES ${LINK_LIBRARIES}
       ADD_CPPLINT
-      LABELS
-      CPU
+      LABELS OV CPU
     )
 
     ov_set_threading_interface_for(${TEST_TARGET_NAME})
@@ -76,7 +75,7 @@ function(create_target_per_test_for_directory TEST_DIR TARGET_PREFIX)
     set(TEST_TARGET_NAME ${TARGET_PREFIX}_${TEST_CLASS})
 
     # create target
-    addIeTargetTest(
+    ov_add_test_target(
       NAME ${TEST_TARGET_NAME}
       ROOT ${TEST_DIR}
       INCLUDES ${INCLUDES}
@@ -85,8 +84,7 @@ function(create_target_per_test_for_directory TEST_DIR TARGET_PREFIX)
       DEFINES ${DEFINES}
       DEPENDENCIES ${DEPENDENCIES}
       LINK_LIBRARIES ${LINK_LIBRARIES}
-      LABELS
-      CPU
+      LABELS OV CPU
     )
 
     ov_set_threading_interface_for(${TEST_TARGET_NAME})
diff --git a/src/plugins/intel_cpu/tests/unit/CMakeLists.txt b/src/plugins/intel_cpu/tests/unit/CMakeLists.txt
index a85f63c0f38..5bb3205c7a8 100644
--- a/src/plugins/intel_cpu/tests/unit/CMakeLists.txt
+++ b/src/plugins/intel_cpu/tests/unit/CMakeLists.txt
@@ -32,7 +32,7 @@ else()
     set(MLAS_LIBRARY "mlas")
 endif()
 
-addIeTargetTest(
+ov_add_test_target(
         NAME ${TARGET_NAME}
         ROOT ${CMAKE_CURRENT_SOURCE_DIR}
         INCLUDES
@@ -64,7 +64,7 @@ addIeTargetTest(
             ${MLAS_LIBRARY}
         ADD_CPPLINT
         LABELS
-            CPU
+            OV UNIT CPU
 )
 
 # LTO
diff --git a/src/plugins/intel_gna/legacy/tests/CMakeLists.txt b/src/plugins/intel_gna/legacy/tests/CMakeLists.txt
index be69212ba81..55771645c79 100644
--- a/src/plugins/intel_gna/legacy/tests/CMakeLists.txt
+++ b/src/plugins/intel_gna/legacy/tests/CMakeLists.txt
@@ -23,7 +23,7 @@ ov_add_test_target(
     INCLUDES
         $<TARGET_PROPERTY:inference_engine_obj,SOURCE_DIR>/src
     LABELS
-        TRANSFORMATIONS
+        OV UNIT TRANSFORMATIONS
 )
 
 if(WIN32)
diff --git a/src/plugins/intel_gna/tests/deprecated/unit/CMakeLists.txt b/src/plugins/intel_gna/tests/deprecated/unit/CMakeLists.txt
index daa3b45d35b..fd85b52a313 100644
--- a/src/plugins/intel_gna/tests/deprecated/unit/CMakeLists.txt
+++ b/src/plugins/intel_gna/tests/deprecated/unit/CMakeLists.txt
@@ -91,7 +91,7 @@ target_link_libraries(${TARGET_NAME} PRIVATE
 ov_try_use_gold_linker()
 
 add_test(NAME ${TARGET_NAME} COMMAND ${TARGET_NAME})
-set_property(TEST ${TARGET_NAME} PROPERTY LABELS IE)
+set_property(TEST ${TARGET_NAME} PROPERTY LABELS OV UNIT)
 
 install(TARGETS ${TARGET_NAME}
         RUNTIME DESTINATION tests
diff --git a/src/plugins/intel_gna/tests/functional/CMakeLists.txt b/src/plugins/intel_gna/tests/functional/CMakeLists.txt
index 92a86566b86..c1d1c74c46d 100644
--- a/src/plugins/intel_gna/tests/functional/CMakeLists.txt
+++ b/src/plugins/intel_gna/tests/functional/CMakeLists.txt
@@ -8,7 +8,7 @@ endif()
 
 set(TARGET_NAME ov_gna_func_tests)
 
-addIeTargetTest(
+ov_add_test_target(
         NAME ${TARGET_NAME}
         ROOT ${CMAKE_CURRENT_SOURCE_DIR}
         INCLUDES
@@ -19,7 +19,7 @@ addIeTargetTest(
             funcSharedTests
         ADD_CLANG_FORMAT
         LABELS
-            GNA
+            OV GNA
 )
 
 target_compile_definitions(${TARGET_NAME}
diff --git a/src/plugins/intel_gna/tests/unit/CMakeLists.txt b/src/plugins/intel_gna/tests/unit/CMakeLists.txt
index c4d49f7b4b0..87f4223a643 100644
--- a/src/plugins/intel_gna/tests/unit/CMakeLists.txt
+++ b/src/plugins/intel_gna/tests/unit/CMakeLists.txt
@@ -17,7 +17,7 @@ if(NOT BUILD_SHARED_LIBS)
     set(exclude_path EXCLUDED_SOURCE_PATHS "${CMAKE_CURRENT_SOURCE_DIR}/(gna_api_stub|gna_wait_test|gna_export_import_test|gna_infer_request_test|gna_plugin_load_network_test|gna_mock_api_initializer|gna_extra_pwl_segments_tests).cpp")
 endif()
 
-addIeTargetTest(
+ov_add_test_target(
         NAME ${TARGET_NAME}
         ROOT ${CMAKE_CURRENT_SOURCE_DIR}
         ${exclude_path}
@@ -30,7 +30,7 @@ addIeTargetTest(
                 inference_engine_legacy_s
         ADD_CLANG_FORMAT
         LABELS
-            GNA
+            OV GNA
 )
 
 if(CMAKE_CXX_COMPILER_ID STREQUAL "MSVC")
diff --git a/src/plugins/intel_gpu/tests/functional/CMakeLists.txt b/src/plugins/intel_gpu/tests/functional/CMakeLists.txt
index e40814d43eb..480717eaacb 100644
--- a/src/plugins/intel_gpu/tests/functional/CMakeLists.txt
+++ b/src/plugins/intel_gpu/tests/functional/CMakeLists.txt
@@ -14,7 +14,7 @@ endif()
 
 list(APPEND DEFINES TEST_CUSTOM_OP_CONFIG_PATH="${CMAKE_CURRENT_SOURCE_DIR}/custom_op/custom_op.xml")
 
-addIeTargetTest(
+ov_add_test_target(
         NAME
             ${TARGET_NAME}
         ROOT
@@ -35,7 +35,7 @@ addIeTargetTest(
             OpenCL::OpenCL
         ADD_CPPLINT
         LABELS
-            GPU
+            OV GPU
 )
 
 if(ENABLE_PROXY)
diff --git a/src/plugins/proxy/tests/CMakeLists.txt b/src/plugins/proxy/tests/CMakeLists.txt
index 04ff0fea9ff..73ebec7b96f 100644
--- a/src/plugins/proxy/tests/CMakeLists.txt
+++ b/src/plugins/proxy/tests/CMakeLists.txt
@@ -39,7 +39,7 @@ ov_add_test_target(
             func_test_utils
         ADD_CLANG_FORMAT
         LABELS
-        PROXY_PLUGIN
+            OV UNIT PROXY
 )
 
 target_compile_definitions(${TARGET_NAME} PRIVATE ${COMPILE_DEFINITIONS})
diff --git a/src/plugins/template/tests/functional/CMakeLists.txt b/src/plugins/template/tests/functional/CMakeLists.txt
index aef4a4ecfa7..eb634d4f91f 100644
--- a/src/plugins/template/tests/functional/CMakeLists.txt
+++ b/src/plugins/template/tests/functional/CMakeLists.txt
@@ -22,7 +22,7 @@ ov_add_test_target(
             "${CMAKE_CURRENT_SOURCE_DIR}/op_reference"
         ADD_CLANG_FORMAT
         LABELS
-            TEMPLATE
+            OV UNIT TEMPLATE
 )
 
 find_package(OpenCV QUIET COMPONENTS core imgproc)
diff --git a/src/tests/functional/plugin/conformance/subgraphs_dumper/CMakeLists.txt b/src/tests/functional/plugin/conformance/subgraphs_dumper/CMakeLists.txt
index 3ab17f76aef..6f981d0702c 100644
--- a/src/tests/functional/plugin/conformance/subgraphs_dumper/CMakeLists.txt
+++ b/src/tests/functional/plugin/conformance/subgraphs_dumper/CMakeLists.txt
@@ -12,8 +12,9 @@ list(APPEND LIBRARIES
 )
 
 # add subgraphs_dumpers tool
-addIeTargetTest(
+ov_add_target(
         NAME ${TARGET_NAME}
+        TYPE EXECUTABLE
         ROOT ${CMAKE_CURRENT_SOURCE_DIR}/src
         INCLUDES
             PRIVATE
@@ -27,7 +28,7 @@ addIeTargetTest(
 )
 
 # add subgraphs_dumpers lib to get API
-addIeTarget(
+ov_add_target(
         NAME "${TARGET_NAME}Util"
         TYPE STATIC
         ROOT "${CMAKE_CURRENT_SOURCE_DIR}/src"
diff --git a/src/tests/functional/plugin/conformance/subgraphs_dumper/tests/CMakeLists.txt b/src/tests/functional/plugin/conformance/subgraphs_dumper/tests/CMakeLists.txt
index c9eced4c632..5d0f9c45c91 100644
--- a/src/tests/functional/plugin/conformance/subgraphs_dumper/tests/CMakeLists.txt
+++ b/src/tests/functional/plugin/conformance/subgraphs_dumper/tests/CMakeLists.txt
@@ -4,19 +4,17 @@
 
 set(TARGET_NAME subgraphsDumperTests)
 
-list(APPEND DEPENDENCIES subgraphsDumperUtil)
-
-addIeTargetTest(
+ov_add_test_target(
         NAME ${TARGET_NAME}
         ROOT ${CMAKE_CURRENT_SOURCE_DIR}
         INCLUDES
             ${CMAKE_CURRENT_SOURCE_DIR}/
         LINK_LIBRARIES
             PRIVATE
-                ${DEPENDENCIES}
-        DEPENDENCIES
-            ${DEPENDENCIES}
+                subgraphsDumperUtil
         ADD_CPPLINT
+        LABELS
+            OV UNIT
 )
 
 ov_build_target_faster(${TARGET_NAME} UNITY)
diff --git a/src/tests/functional/plugin/conformance/test_runner/api_conformance_runner/CMakeLists.txt b/src/tests/functional/plugin/conformance/test_runner/api_conformance_runner/CMakeLists.txt
index e61718b5f66..f007e0ebfe5 100644
--- a/src/tests/functional/plugin/conformance/test_runner/api_conformance_runner/CMakeLists.txt
+++ b/src/tests/functional/plugin/conformance/test_runner/api_conformance_runner/CMakeLists.txt
@@ -4,7 +4,7 @@
 
 set(TARGET_NAME apiConformanceTests)
 
-addIeTargetTest(
+ov_add_test_target(
         NAME ${TARGET_NAME}
         ROOT "${CMAKE_CURRENT_SOURCE_DIR}/include"
         ADDITIONAL_SOURCE_DIRS
@@ -17,7 +17,7 @@ addIeTargetTest(
             PUBLIC
                 conformanceShared
         LABELS
-            API_CONFORMANCE
+            OV API_CONFORMANCE
 )
 
 ov_build_target_faster(${TARGET_NAME} UNITY)
diff --git a/src/tests/functional/plugin/conformance/test_runner/conformance_infra/CMakeLists.txt b/src/tests/functional/plugin/conformance/test_runner/conformance_infra/CMakeLists.txt
index 54330c5d427..0f25d3218e1 100644
--- a/src/tests/functional/plugin/conformance/test_runner/conformance_infra/CMakeLists.txt
+++ b/src/tests/functional/plugin/conformance/test_runner/conformance_infra/CMakeLists.txt
@@ -4,7 +4,7 @@
 
 set(TARGET_NAME conformanceShared)
 
-addIeTarget(
+ov_add_target(
         NAME ${TARGET_NAME}
         TYPE STATIC
         ROOT "${CMAKE_CURRENT_SOURCE_DIR}/include"
diff --git a/src/tests/functional/plugin/conformance/test_runner/op_conformance_runner/CMakeLists.txt b/src/tests/functional/plugin/conformance/test_runner/op_conformance_runner/CMakeLists.txt
index a4ee71c9ac0..a9eb6cec8f3 100644
--- a/src/tests/functional/plugin/conformance/test_runner/op_conformance_runner/CMakeLists.txt
+++ b/src/tests/functional/plugin/conformance/test_runner/op_conformance_runner/CMakeLists.txt
@@ -4,7 +4,7 @@
 
 set(TARGET_NAME conformanceTests)
 
-addIeTargetTest(
+ov_add_test_target(
         NAME ${TARGET_NAME}
         ROOT "${CMAKE_CURRENT_SOURCE_DIR}/include"
         ADDITIONAL_SOURCE_DIRS
@@ -18,7 +18,7 @@ addIeTargetTest(
             PUBLIC
                 conformanceShared
         LABELS
-            OP_CONFORMANCE
+            OV OP_CONFORMANCE
 )
 
 ov_build_target_faster(${TARGET_NAME} UNITY)
diff --git a/src/tests/functional/plugin/shared/CMakeLists.txt b/src/tests/functional/plugin/shared/CMakeLists.txt
index 23f279a8dca..c75d2938d6b 100644
--- a/src/tests/functional/plugin/shared/CMakeLists.txt
+++ b/src/tests/functional/plugin/shared/CMakeLists.txt
@@ -45,7 +45,7 @@ else()
     list(APPEND EXCLUDED_SOURCE_PATHS ${CMAKE_CURRENT_SOURCE_DIR}/src/snippets)
 endif()
 
-addIeTarget(
+ov_add_target(
         NAME ${TARGET_NAME}
         TYPE STATIC
         ROOT ${PUBLIC_HEADERS_DIR}
diff --git a/src/tests/functional/shared_test_classes/CMakeLists.txt b/src/tests/functional/shared_test_classes/CMakeLists.txt
index f53f00ca135..35d09840c09 100644
--- a/src/tests/functional/shared_test_classes/CMakeLists.txt
+++ b/src/tests/functional/shared_test_classes/CMakeLists.txt
@@ -4,7 +4,7 @@
 
 set(TARGET_NAME sharedTestClasses)
 
-addIeTarget(
+ov_add_target(
         NAME ${TARGET_NAME}
         TYPE STATIC
         ROOT "${CMAKE_CURRENT_SOURCE_DIR}/include"
diff --git a/src/tests/ov_helpers/ov_lpt_models/CMakeLists.txt b/src/tests/ov_helpers/ov_lpt_models/CMakeLists.txt
index 27dc9effbdf..f2b4514c5b0 100644
--- a/src/tests/ov_helpers/ov_lpt_models/CMakeLists.txt
+++ b/src/tests/ov_helpers/ov_lpt_models/CMakeLists.txt
@@ -6,7 +6,7 @@ set(TARGET_NAME ov_lpt_models)
 
 set(PUBLIC_HEADERS_DIR "${CMAKE_CURRENT_SOURCE_DIR}/include")
 
-addIeTarget(
+ov_add_target(
         NAME ${TARGET_NAME}
         TYPE STATIC
         ROOT ${PUBLIC_HEADERS_DIR}
diff --git a/src/tests/ov_helpers/ov_models/CMakeLists.txt b/src/tests/ov_helpers/ov_models/CMakeLists.txt
index 0c7c1f48cd2..6d2989f94af 100644
--- a/src/tests/ov_helpers/ov_models/CMakeLists.txt
+++ b/src/tests/ov_helpers/ov_models/CMakeLists.txt
@@ -6,7 +6,7 @@ set(TARGET_NAME ov_models)
 
 set(PUBLIC_HEADERS_DIR "${CMAKE_CURRENT_SOURCE_DIR}/include")
 
-addIeTarget(
+ov_add_target(
         NAME ${TARGET_NAME}
         TYPE STATIC
         ROOT ${PUBLIC_HEADERS_DIR}
diff --git a/src/tests/ov_helpers/ov_snippets_models/CMakeLists.txt b/src/tests/ov_helpers/ov_snippets_models/CMakeLists.txt
index 872a928e2e0..69cd602bb5e 100644
--- a/src/tests/ov_helpers/ov_snippets_models/CMakeLists.txt
+++ b/src/tests/ov_helpers/ov_snippets_models/CMakeLists.txt
@@ -7,7 +7,8 @@ set(TARGET_NAME ov_snippets_models)
 set(PUBLIC_HEADERS_DIR "${CMAKE_CURRENT_SOURCE_DIR}/include")
 set(SNIPPETS_INCLUDES "$<TARGET_PROPERTY:openvino::snippets,SOURCE_DIR>/include")
 set(COMMON_TEST_UTILS_INCLUDES "$<TARGET_PROPERTY:common_test_utils,INTERFACE_INCLUDE_DIRECTORIES>")
-addIeTarget(
+
+ov_add_target(
         NAME ${TARGET_NAME}
         TYPE STATIC
         ROOT ${PUBLIC_HEADERS_DIR}
diff --git a/src/tests/test_utils/common_test_utils/CMakeLists.txt b/src/tests/test_utils/common_test_utils/CMakeLists.txt
index d2364915b7a..3d63059962c 100644
--- a/src/tests/test_utils/common_test_utils/CMakeLists.txt
+++ b/src/tests/test_utils/common_test_utils/CMakeLists.txt
@@ -16,7 +16,7 @@ function(add_common_utils ADD_TARGET_NAME)
     endif()
 
     # create target
-    addIeTarget(
+    ov_add_target(
             NAME ${ADD_TARGET_NAME}
             TYPE STATIC
             ROOT ${CMAKE_CURRENT_SOURCE_DIR}
diff --git a/src/tests/test_utils/common_test_utils/tests/CMakeLists.txt b/src/tests/test_utils/common_test_utils/tests/CMakeLists.txt
index 8ef78985db9..9712c46de4a 100644
--- a/src/tests/test_utils/common_test_utils/tests/CMakeLists.txt
+++ b/src/tests/test_utils/common_test_utils/tests/CMakeLists.txt
@@ -4,11 +4,13 @@
 
 set(TARGET_NAME ov_util_tests)
 
-addIeTargetTest(
-        NAME ${TARGET_NAME}
-        ROOT ${CMAKE_CURRENT_SOURCE_DIR}
-        DEPENDENCIES
-        LINK_LIBRARIES
-          common_test_utils
-        ADD_CPPLINT
+ov_add_test_target(
+    NAME ${TARGET_NAME}
+    ROOT ${CMAKE_CURRENT_SOURCE_DIR}
+    DEPENDENCIES
+    LINK_LIBRARIES
+      common_test_utils
+    ADD_CPPLINT
+    LABELS
+      OV UNIT
 )
diff --git a/src/tests/test_utils/functional_test_utils/CMakeLists.txt b/src/tests/test_utils/functional_test_utils/CMakeLists.txt
index ba3f83db88a..c990febcd6a 100644
--- a/src/tests/test_utils/functional_test_utils/CMakeLists.txt
+++ b/src/tests/test_utils/functional_test_utils/CMakeLists.txt
@@ -4,7 +4,7 @@
 
 set(TARGET_NAME func_test_utils)
 
-addIeTarget(
+ov_add_target(
     NAME ${TARGET_NAME}
     TYPE STATIC
     ROOT ${CMAKE_CURRENT_SOURCE_DIR}
diff --git a/src/tests/test_utils/unit_test_utils/CMakeLists.txt b/src/tests/test_utils/unit_test_utils/CMakeLists.txt
index 4bdae74e806..7b8607d6bae 100644
--- a/src/tests/test_utils/unit_test_utils/CMakeLists.txt
+++ b/src/tests/test_utils/unit_test_utils/CMakeLists.txt
@@ -10,7 +10,7 @@ set(TARGET_NAME unit_test_utils)
 
 add_subdirectory(mocks/mock_engine)
 
-addIeTarget(
+ov_add_target(
         NAME ${TARGET_NAME}
         TYPE STATIC
         ROOT ${CMAKE_CURRENT_SOURCE_DIR}