diff --git a/samples/cpp/build_samples_msvc.bat b/samples/cpp/build_samples_msvc.bat
index 5bb0a3c32f6..e08429f082a 100644
--- a/samples/cpp/build_samples_msvc.bat
+++ b/samples/cpp/build_samples_msvc.bat
@@ -56,8 +56,8 @@ echo.
 echo ###############^|^| Build OpenVINO Runtime samples using MS Visual Studio (MSBuild.exe) ^|^|###############
 echo.
 
-echo cmake --build . --config Release
-cmake --build . --config Release
+echo cmake --build . --config Release --parallel
+cmake --build . --config Release --parallel
 if ERRORLEVEL 1 GOTO errorHandling
 
 if NOT "%SAMPLE_INSTALL_DIR%"=="" cmake -DCMAKE_INSTALL_PREFIX="%SAMPLE_INSTALL_DIR%" -DCOMPONENT=samples_bin -P cmake_install.cmake