diff --git a/README.md b/README.md
index 7c4b3cdd3a7..97f2ed60b37 100644
--- a/README.md
+++ b/README.md
@@ -3,6 +3,7 @@
 [![Apache License Version 2.0](https://img.shields.io/badge/license-Apache_2.0-green.svg)](LICENSE)
 ![GitHub branch checks state](https://img.shields.io/github/checks-status/openvinotoolkit/openvino/master?label=GitHub%20checks)
 ![Azure DevOps builds (branch)](https://img.shields.io/azure-devops/build/openvinoci/b2bab62f-ab2f-4871-a538-86ea1be7d20f/13?label=Public%20CI)
+[![PyPI Downloads](https://pepy.tech/badge/openvino)](https://pepy.tech/project/openvino)
 
 This toolkit allows developers to deploy pre-trained deep learning models
 through a high-level C++ Inference Engine API integrated with application logic.