diff --git a/sphinx/writers/texinfo.py b/sphinx/writers/texinfo.py
index 7ca2801bc..9e7414c58 100644
--- a/sphinx/writers/texinfo.py
+++ b/sphinx/writers/texinfo.py
@@ -319,6 +319,9 @@ class TexinfoTranslator(nodes.NodeVisitor):
         s = s.replace('@', '@@')
         s = s.replace('{', '@{')
         s = s.replace('}', '@}')
+        # prevent `` and '' quote conversion
+        s = s.replace('``', "`@w{`}")
+        s = s.replace("''", "'@w{'}")
         # prevent "--" from being converted to an "em dash"
         # s = s.replace('-', '@w{-}')
         return s