diff --git a/sphinx/ext/autosectionlabel.py b/sphinx/ext/autosectionlabel.py
index a5e22dfd5..6a3ff1422 100644
--- a/sphinx/ext/autosectionlabel.py
+++ b/sphinx/ext/autosectionlabel.py
@@ -29,11 +29,11 @@ def register_sections_as_label(app, document):
     for node in document.traverse(nodes.section):
         labelid = node['ids'][0]
         docname = app.env.docname
+        ref_name = getattr(node[0], 'rawsource', node[0].astext())
         if app.config.autosectionlabel_prefix_document:
-            name = nodes.fully_normalize_name(
-                docname + ':' + node[0].rawsource)
+            name = nodes.fully_normalize_name(docname + ':' + ref_name)
         else:
-            name = nodes.fully_normalize_name(node[0].rawsource)
+            name = nodes.fully_normalize_name(ref_name)
         sectname = clean_astext(node[0])
 
         if name in labels:
diff --git a/tests/test_ext_autosectionlabel.py b/tests/test_ext_autosectionlabel.py
index b2b3685d8..fafeaf1ed 100644
--- a/tests/test_ext_autosectionlabel.py
+++ b/tests/test_ext_autosectionlabel.py
@@ -9,6 +9,7 @@
     :license: BSD, see LICENSE for details.
 """
 
+import os
 import re
 
 import pytest
@@ -35,6 +36,16 @@ def test_autosectionlabel_html(app, status, warning):
             '<span class="std std-ref">For UNIX users</span></a></li>')
     assert re.search(html, content, re.S)
 
+
+@pytest.mark.skipif(
+    os.environ.get('DOCUTILS', None) not in ('0.13.1', '0.14'),
+    reason='Requires docutils >= 0.13.1',
+)
+@pytest.mark.sphinx('html', testroot='ext-autosectionlabel')
+def test_autosectionlabel_html_apostrophe(app, status, warning):
+    app.builder.build_all()
+
+    content = (app.outdir / 'index.html').text()
     html = ('<li><a class="reference internal" '
             'href="#this-one-s-got-an-apostrophe">'
             '<span class="std std-ref">This one’s got an apostrophe'
@@ -46,3 +57,13 @@ def test_autosectionlabel_html(app, status, warning):
 @pytest.mark.sphinx('html', testroot='ext-autosectionlabel-prefix-document')
 def test_autosectionlabel_prefix_document_html(app, status, warning):
     return test_autosectionlabel_html(app, status, warning)
+
+
+# Re-use test definition from above, just change the test root directory
+@pytest.mark.skipif(
+    os.environ.get('DOCUTILS', None) not in ('0.13.1', '0.14'),
+    reason='Requires docutils >= 0.13.1',
+)
+@pytest.mark.sphinx('html', testroot='ext-autosectionlabel-prefix-document')
+def test_autosectionlabel_prefix_document_html_apostrophe(app, status, warning):
+    return test_autosectionlabel_html_apostrophe(app, status, warning)