diff --git a/CHANGES b/CHANGES
index 01c40917e..759cbaec9 100644
--- a/CHANGES
+++ b/CHANGES
@@ -6,6 +6,8 @@ Incompatible changes
 
 Features added
 --------------
+* #2308: Define ``\tablecontinued`` macro to redefine the style of continued label for
+  longtables.
 
 Bugs fixed
 ----------
diff --git a/sphinx/texinputs/sphinx.sty b/sphinx/texinputs/sphinx.sty
index f94d5c934..72530f766 100644
--- a/sphinx/texinputs/sphinx.sty
+++ b/sphinx/texinputs/sphinx.sty
@@ -145,6 +145,7 @@
 \newcommand{\code}[1]{\texttt{#1}}
 \newcommand{\bfcode}[1]{\code{\bfseries#1}}
 \newcommand{\email}[1]{\textsf{#1}}
+\newcommand{\tablecontinued}[1]{\textsf{#1}}
 
 % Redefine the Verbatim environment to allow border and background colors.
 % The original environment is still used for verbatims within tables.
diff --git a/sphinx/writers/latex.py b/sphinx/writers/latex.py
index 22f97d256..e4026d84b 100644
--- a/sphinx/writers/latex.py
+++ b/sphinx/writers/latex.py
@@ -1006,12 +1006,12 @@ class LaTeXTranslator(nodes.NodeVisitor):
             self.body.extend(self.tableheaders)
             self.body.append('\\endfirsthead\n\n')
             self.body.append('\\multicolumn{%s}{c}%%\n' % self.table.colcount)
-            self.body.append(r'{{\textsf{\tablename\ \thetable{} -- %s}}} \\'
+            self.body.append(r'{{\tablecontinued{\tablename\ \thetable{} -- %s}}} \\'
                              % _('continued from previous page'))
             self.body.append('\n\\hline\n')
             self.body.extend(self.tableheaders)
             self.body.append('\\endhead\n\n')
-            self.body.append(r'\hline \multicolumn{%s}{|r|}{{\textsf{%s}}} \\ \hline'
+            self.body.append(r'\hline \multicolumn{%s}{|r|}{{\tablecontinued{%s}}} \\ \hline'
                              % (self.table.colcount,
                                 _('Continued on next page')))
             self.body.append('\n\\endfoot\n\n')