diff --git a/docs/configuring.rst b/docs/configuring.rst
index 67c91bce..94beb09d 100644
--- a/docs/configuring.rst
+++ b/docs/configuring.rst
@@ -19,7 +19,7 @@ file of this repository, and can be defined in your project's ``conf.py`` via
 
     html_theme_options = {
         'canonical_url': '',
-        'analytics_id': '',
+        'analytics_id': 'UA-XXXXXXX-1',  #  Provided by Google in your dashboard
         'logo_only': False,
         'display_version': True,
         'prev_next_buttons_location': 'bottom',
diff --git a/sphinx_rtd_theme/layout.html b/sphinx_rtd_theme/layout.html
index 7d9a25df..dccfac1d 100644
--- a/sphinx_rtd_theme/layout.html
+++ b/sphinx_rtd_theme/layout.html
@@ -221,6 +221,23 @@
       });
   </script>
 
+  {# Do not conflict with RTD insertion of analytics script #}
+  {% if not READTHEDOCS %}
+    {% if theme_analytics_id %}
+    <!-- Theme Analytics -->
+    <script>
+    (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){
+      (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),
+      m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)
+    })(window,document,'script','https://www.google-analytics.com/analytics.js','ga');
+
+    ga('create', '{{ theme_analytics_id }}', 'auto');
+    ga('send', 'pageview');
+    </script>
+
+    {% endif %}
+  {% endif %}
+
   {%- block footer %} {% endblock %}
 
 </body>