diff --git a/.gitignore b/.gitignore
index ab121a93..8cfea409 100644
--- a/.gitignore
+++ b/.gitignore
@@ -1,6 +1,6 @@
 .idea
 build
-!hooks/build
+!docker/build
 composer.lock
 composer.phar
 vendor/
diff --git a/.travis.yml b/.travis.yml
index 4e4c70f5..2387d956 100644
--- a/.travis.yml
+++ b/.travis.yml
@@ -45,9 +45,13 @@ after_success:
 # Before deploying, build dist file for current travis tag
 before_deploy:
   - rm -f ocular.phar
-  - ./build.sh ${TRAVIS_TAG#?}
+  - if [[ ! -z $TRAVIS_TAG ]]; then ./build.sh ${TRAVIS_TAG#?} ; fi
 
 deploy:
+  - provider: script
+    script: bash ./docker/build
+    on:
+      condition: $TRAVIS_PULL_REQUEST == 'false'
   - provider: releases
     api_key:
       secure: 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
diff --git a/Dockerfile b/Dockerfile
index 23a142f8..3a65fd8e 100644
--- a/Dockerfile
+++ b/Dockerfile
@@ -9,7 +9,7 @@ ENV LC_ALL "C"
 WORKDIR /etc/shlink
 
 RUN \
-    # Install mysl and calendar
+    # Install mysql and calendar
     docker-php-ext-install -j"$(nproc)" pdo_mysql calendar && \
     # Install sqlite
     apk add --no-cache sqlite-libs sqlite-dev && \
diff --git a/docker/build b/docker/build
new file mode 100755
index 00000000..a02bd4e1
--- /dev/null
+++ b/docker/build
@@ -0,0 +1,15 @@
+#!/bin/bash
+set -e
+
+echo "$DOCKER_PASSWORD" | docker login -u "$DOCKER_USERNAME" --password-stdin
+
+# If there is a tag, regardless the branch, build that docker tag and also "stable"
+if [[ ! -z $TRAVIS_TAG ]]; then
+  docker build --build-arg VERSION=${TRAVIS_TAG#?} -t shlinkio/shlink:${TRAVIS_TAG#?} -t shlinkio/shlink:stable .
+  docker push shlinkio/shlink:${TRAVIS_TAG#?}
+  docker push shlinkio/shlink:stable
+# If build branch is develop, build latest (on master, when there's no tag, do not build anything)
+elif [[ "$TRAVIS_BRANCH" == 'develop' ]]; then
+  docker build -t shlinkio/shlink:latest .
+  docker push shlinkio/shlink:latest
+fi
diff --git a/hooks/build b/hooks/build
deleted file mode 100755
index 6b381d74..00000000
--- a/hooks/build
+++ /dev/null
@@ -1,10 +0,0 @@
-#!/bin/bash
-set -ex
-
-if [[ ${SOURCE_BRANCH} == 'develop' ]]; then
-    SHLINK_RELEASE='latest'
-else
-    SHLINK_RELEASE=${SOURCE_BRANCH#?}
-fi
-
-docker build --build-arg SHLINK_VERSION=${SHLINK_RELEASE} -t ${IMAGE_NAME} .